Backbone IT Group

By using our services, our clients are able to concentrate on the core business, excelling at what they do best and allowing their business to grow and become more successful. We work hard to provide online digital solutions for our clients, with a specialisation in helping small foreign/expat businesses grow a powerful online presence within China. We always aim to provide the simplest and cheapest solution, based upon our client’s requirements. We can provide a detailed and cohesive plan to grow the visibility of a company or brand, along with providing marketing content to fit around the company's core products and values. We always aim to provide clear costs, targets, and project progression reports. We can offer full management services down to simple tweaks and upgrades when required. Our team can provide full server setups and continual support, offering a complete package solution for clients who come to us without an existing digital presence. We can provide servers hosted anywhere in the world or assist our clients in obtaining an ICP licence, so that servers can be setup within China.

We provide insights and strategies for companies looking to enter or expand their presence in China. We specialize in helping businesses of all sizes build a strong brand presence in China, with expertise in the Chinese market and digital marketing. Our team of experts knows how to reach and engage your audience in meaningful ways, resulting in increased brand awareness and sales. We believe that communicating the right values and creating unique experiences are the best tactics to retain followers and keep them engaged. We specialize in launching campaigns that are tailored to your business goals, and our team tracks performance to ensure that we are hitting the right metrics. We organize and execute events and roadshows in China to showcase your products and services to potential customers.

Sell your products to the world’s largest market. We are China experts who understand the ins and outs of the rapidly evolving Chinese digital landscape. MyChinaWeb is the brainchild of Horsten International – a EU-based China consultancy firm. MyChinaWeb wants to offer a cost-effective means to develop our clients’ China business online. We are confident that by increasing the online visibility of our clients' brands or products, we can help pave the road for integration into the offline local market. Social media has become an indispensable part of every brand’s marketing and sales strategy. E-commerce is a way of life in China. Horsten International was founded in 1996 and has had its China office since 2001.

We empower brands with dynamic strategies to build on-going digital solutions in China. We make global premium and luxury brands stand out in the Chinese digital ecosystem! A strategic alliance between the biggest, and most technologically advanced ecommerce service provider in China and a bespoke strategic service provider. A winning solution for International labels looking for more strategy and BI fuel in their day-to-day operations. A multi-lingual and multi-cultural team to provide support from strategy to store launch/transfer to daily e-commerce execution.

There is a huge demand between Chinese and Western markets – on both sides. Placing your brand, products and services at the forefront of Chinese consumers is crucial for purchase power - our PR services put you there. Our vastly experienced digital team delivers social media that can successfully cut through the noise in a market of 882 million users. With proven track record of leading brands large and small - domestic, regional, and global – to success in China. Our team of experts is based in the UK and China. Our team can deliver first-hand insights in real time, allowing our clients to establish a solid footing from the start - to respond and adapt to rapid market changes. Attention:Deliver a powerful mix of relevant creative content across multiple channels to capture attention, and win the consumers' hearts and mind.

We provide online reporting where you can at any moment track the publication date, follow the link, know the engagement, and ask your questions to our project manager. We deliver turnkey solutions and promote online stores on the largest e-commerce platforms in China. China Digital Marketing Agency provides full Internet marketing services in China. We generate ideas and offer comprehensive solutions, adapt and promote your brand in China. Involvement in the product and complete immersion in the task are the basic principles to achieve the desired result. As our practical experience has shown, if you have a product or service that you want to sell "online" in the Chinese Internet space, then you do not need a physical presence. We cooperate with the major advertising networks in China and help foreign businesses to enter the Chinese market remotely, with low financial costs and in a short time (3-4 months) to test hypotheses. Let's say you have a real estate agency (or another product or service that does not require your physical presence in China) and you want to find a buyer in China, while you have a foreign company in Europe or Australia.