ChannelMix

We’re building mimbi from the ground up, assembling a diverse and talented team dedicated to empowering established brands and their agencies to thrive in the retail media game and drive incremental sales.‍​​Say goodbye to disjointed campaign analysis and hello to a new era of precision. Our mission is to equip businesses with accurate campaign analysis tools and AI-powered data-driven insights to enable informed decision-making, fueling growth and driving profitability. Harness the power of mimbi's cutting-edge AI solutions to unlock growth opportunities for your business. Discover mimbi to make all your channel work together and manage ads for profitability. Use mimbi for transparent, evidence-based insights to optimize ad budgets and boost sales. At mimbi, we've curated a comprehensive database of over 100+ commerce media networks from the US, EMEA, LATAM and APAC. Previously CMO at Lengow, product and marketing manager at Criteo. We believe that democratizing data is the key to unlocking the full potential of retail media.

Our models look at data points across all platforms to optimize campaigns and determine the optimal spend on all channels. We find the impact the advertising channels have on each other and your business as a whole. By leveraging data-driven strategies, we ensure that businesses are able to get the most out of their digital marketing budget. We use data points across all platforms to understand the complete picture of advertising performance across all channels. Schedule a free consultation and find out what we can do for your business.

We help companies around the globe to make informed business decisions around channel-mix, ensuring our clients to leverage the best research practices with right blend of industry analysis, competitive analysis and country analysis. We facilitate companies to restructure and enhance operational capabilities to maximize profits and seize market opportunities. Our tailor-made solutions are best fit for the organizational need to fix the gap between organizational goals and its operational capabilities.

Marketing Mix Modelling or MMM is a regression-based approach to identifying the drivers of sales for a business or brand – making it a form of attribution.

Our products are used by CXX, managers, analysts and other team members across different departments. We are an experienced group of specialists who can help you transition your data-rich company into one which uses data to its competitive advantage. MIM Group is Latvian based company that provides industry leading Live Casino otimization products, financial modelling tools and Business Intelligence partnerships. With 30 years combined experience in live casino businesses our goal is to create an easily accessible range of products for our customers that deliver real change for their businesses. Rely on our knowledge to provide agile and simple-to-master products that deliver a clear insight into those areas where your business can be optimized. We focus on your objectives and road-maps, whilst working to support you with our solutions and suggestions. The key to success is combining a great commercial understanding with state-of-the-art tech stack support. Our tailored approach, deep industry knowledge and experience insights help you reach your goals and stay ahead of the competition.

Our vision is to become a global leader in Marketing Effectiveness Measurement Solutions. Today, we are more than 50 unique and highly skilled talents collaborating daily to secure the position of MASS Analytics as one of the thought leaders and top Marketing Effectiveness Measurement companies in the world. MASS Analytics offers a contemporary MMM approach.We deliver fast, automated and dynamic models that are powered by Machine Learning, to accurately measure the impact of media and marketing in a complex and interactive media landscape. In MASS Analytics, we believe that Marketing Measurement should be accessible to all brands and agencies regardless of their size.Our values guide us in our mission to empower our clients and partners around the world. We specialize in Marketing Mix Modeling (MMM) and measuring media effectiveness. We offer our clients comprehensive Marketing Mix Modeling Solutions that include a wide range of managed services and cutting-edge software to help you identify revenue drivers, measure Marketing ROI (MROI), and optimize your marketing budgets. We offer you a wide spectrum of support to assist you in performing your Marketing Mix Modeling project. MassTer is a specialized marketing mix modeling software.