Choice Equipment Company

We conceive of, design and manufacture one of the industry’s largest offerings of quality equipment for institutional and commercial foodservice operators. Thousands of products across 12 equipment categories, in stock and ready to ship. Extensive custom fabrication and millwork capabilities for fully custom builds and an innovative modular offering for shorter development times and lower costs.

With over 25 years of experience in the consumer products industry, we have earned our reputation for value and quality. We strive to provide complete solutions with product categories ranging from Kitchen Appliances, Housewares, Garment Care, Large Appliances, Air Movement, and Electronics. Knew the products well and gave very helpful advice - many thanks! Thanks so much Professional Series, an absolutely excellent product. Since CE was founded as a manufacturing company, it has grown to be a full-service organization. With over 25 Years of experience in the consumer products industry, CE has earned its reputation for value and quality. A customer focused approach guides us to develop reliable and quality products. We stand behind every product we develop and strive for complete customer satisfaction.

We are headquartered in Chicago, “America’s busiest meeting place,” and the site of many national and international shows where restaurant, hospitality, and foodservice professionals gather. We are uncompromising in the quality of machine design and materials. Our goal is to help customers boost productivity and lower operating costs, no matter what kind of business they operate. As proud members of NAFEM, we are committed to:. We built our reputation over decades of tireless effort, and believe that quality manufacturing best serves the environment, our customers, and our company in the long term. High quality means increased sustainability and reduced materials waste and is part of our vision to be a responsible manufacturer and distributor. We believe in maximizing value for our customers by offering high quality equipment with versatile designs at the best prices. We strive to design and develop products that are affordable and can serve many functions in a food-service operation.

Our goal is always to exceed customers’ expectations and deliver quality products and services every time. A Commercial Catering Equipment & Bars Company London Limited, trading as CCE London was established in April 2004 under the name of Vision Theatre Limited. CCE London has a fully operational factory, capable of manufacturing high quality bespoke fabrication, with multi-purpose office facilities including a bespoke design suite. Innovative new products are brought to chef’s attention, from the latest catering equipment to hygienic and hard wearing walls and flooring plus advice on equipment and fabrication specifications that will last the course of the investment period. CCE London will fit out your space, transform your vision into a reality, and are dedicated to minimising the environmental impact for you. We offer a full design service from concept to completion to planning and designing bespoke kitchens for our customers. At CCE we offer the complete package from start to finish, including the maintenance of your equipment.

About Us - Established in 1975, American Food Equipment (AMFEC) has earned and maintained a reputation in the food industry of supplying high-quality equipment engineered to meet specific customer needs. Our diverse product line combined with flexible engineering expertise ensures that our customers receive the exact required machine for a specific application and not just something that we simply manufacture. We strive to build American food industry equipment to meet the demands of your production requirements.

CEC was founded as a Small Minority Business in 1981 and is recognized as an award. We believe we have much more to offer than the industry standard. We take this industry, the products we represent, and most importantly, our customers very seriously.