Hybrid Beauty Labs

We are disrupting the traditional cosmetics industry by changing functionality and being innovative in the way we approach beauty. Based in Canada, Hybrid Beauty Labs is the parent company for direct to consumer brands Loola Cosmetics, SERUMIZE SKIN and future brands that are currently in the incubation stage. HBL boasts of taking a global approach to CPG in the beauty space, innovating products that are multitasking, efficient, and considerate of the environment. So in the event that you forget one product, the whole look might be sabotaged, not to speak of how pricey it is to purchase individual products with singular functions that build up their kits. Loola Cosmetics is the first fully travel inspired beauty brand, as we solve that problem by creating the only multi-formula + multipurpose beauty products that are compact and made from skin loving ingredients to ensure that the consumers get value and inclusivity. HBL provided a turnkey solution from ideation to reality. Skincare enthusiasts go through a lot of hassle to find performance skin products. Now, more than ever, the consumer has a yearning for product education without fear mongering.