Imperative Insights LLC

Paul has over 20 years of experience and business acumen in all aspects of financial planning and analysis, data analysis, modelling and visualization, project costing and pricing and business operations. Paul has worked the vast majority of his career in the professional services industry, spanning Accounting and Financial Consulting, IT Consulting, HR Consulting, Legal and Staffing. Paul has a passion for contributing to fast paced, high growth entrepreneurial companies. Paul has a Bachelor of Commerce Degree from McMaster University and is a Chartered Accountant (CPA, CA).

Paul brings over 25 years of experience in the Financial Services industry, demonstrating a rich expertise in securing funding solutions for a diverse clientele, including private individuals, companies, and trusts.

With over 20 years experience of helping businesses achieve sustainable growth, Paul has successfully built a £2m business in 2 years from a standing start. A: “We want practical insights which will help us develop our vision and strategy for growth and action focused toolkits to develop and implement the action plans needed to deliver our business plans.”.

Paula is an inventive strategist, consultant, coach, and advisor who inspires and equips clients – leaders and their organisations – to continually innovate, disrupt, evolve, and excel. For more than 20 years, she has led projects in the Asia–Pacific region, helping creative, commercial, government, and not-for-profit organisations (from start-ups to established) rapidly amplify their performance and business results. Her value extends across strategy formulation and execution, business and process innovation, leadership development, and culture strengthening. Pre-covid and in response to the pandemic, she advises clients in the delivery of smart strategies for hybrid workplaces. Paula is a passionate yoga practitioner and bushwalker and is currently working on her first book about innovating with strategy.

Just because your campaigns are performing well doesn’t mean they can’t perform better. Paul is obsessed with driving better results for your brand. With over 10 years of experience and over $100 million in online revenue generated, Paul is the SEM expert that top brands trust. Best known for his work as a marketing evangelist for SEMrush, Paul has experience speaking at top conferences and leading instructional courses in Google Ads, Facebook Ads, and Google Analytics at General Assembly and Imparture. Over the years, Paul has helped some of the top brands in Food and Beverage, Beauty, Home and Outdoor, Jewelry, and Fashion break through online and take their ROI from 2x to 9x and even 20x in some cases.

Are you seeking a highly experienced consultant who can help take your business to new heights? Look no further. As a skilled professional with a proven track record in Project and Program Management, Operations, Product Ownership, and Digital Marketing, I have extensive knowledge in the information technology and services industry. I specialize in developing and implementing digital marketing strategies that boost brand awareness, increase customer acquisition, and retention. As a key member of executive leadership teams, I have played a critical role in identifying and executing effective business strategies that rely on IT solutions. This includes implementing a range of business systems such as Customer Relationship Management (CRM), Document Management System (DMS), and Workflow Management systems across diverse industries.