Mid America Sales

Our mission is to enhance the pool and spa experience by providing top-notch products combined with exceptional service. With a legacy built on excellence, we offer an unrivaled selection of products backed by an ethos of quality and customer satisfaction. Whether you are looking for the latest innovations or trusted classics, our extensive stock caters to every need. Our exclusive partnerships with top-tier brands enable us to offer the widest range of products at competitive prices. Unmatched Knowledge: With decades of industry experience, our team possesses unparalleled expertise in pool heaters and spa spare parts. We don’t just sell products; we guide you to the perfect solution. When you shop with us, you can rest assured knowing your products will arrive as quickly as possible. Our friendly and approachable team is dedicated to providing a seamless shopping experience from start to finish.

We are a leading Outsourced Sales Agency committed to marketing industrial, safety, MRO and contractor supply products to the manufacturing industry through distribution. We are the Midwest’s premier independent manufacturers representative. We are large enough to provide complete coverage, yet small enough to offer personalized attention to each client – and we are fully committed to growing your brand! We are selective in partnering with the brands that we represent. Communicating your vision, culture, history, and product solutions. Each of our services is designed to supplement your current marketing efforts, expand your brand visibility and, ultimately, help your organization grow. We offer a professional sales force celebrating 35 years of sales and marketing success. Our model offers you an experienced, tenured sales force at a fraction of the cost of direct sales people.

We are here to help you create your ideal leisure experience. We also understand the best ways to keep them trouble free with advice, products, and services to ensure they are well maintained and provide the best experience for all. Our exterior products and services can be a great way to transform your space into something more usable and more luxurious. Core to our identity is independence from loyalty and incentive schemes offered by suppliers, giving us freedom to choose and design the best products and services for our customers' needs. Founded with a focus on water chemistry, disinfection, and filtration, we pool decades of expertise from the best and most experienced in the industry into our knowledgebase so that we can deliver the right products and services for your needs. Wellness products such as Saunas and Steam Rooms. Modern materials can offer superior filtration compared to sand.

We are proud to represent some of the BEST manufacturers in the industry. Keen knowledge of the territory, trusted personal relationships, & expert product knowledge.

Our sales team has over 20 years of experience in the industry, and works with over 400 active independent retailers across Canada to bring exclusive products to our market. We believe in products that offer added value to consumers, and we ensure consistent and long-term growth for the brands we partner with. For us, efficiency and reliability ​are the most effective ways to provide good service to our customers and establish trust with all our partners.

The sales team consists of more than a hundred industry experts who serve as consultants eager to share lessons learned from their experience. They provide second-to-none service rooted in integrity and backed by a strong support system. The founding partners were driven by a passion to provide powerful products for customers with service second to none in the industry. The initial vision to provide the golf market with fertilizers, pesticides, and grass seed has grown to encompass the lawn care and sports turf markets. Product offerings have expanded to include application and maintenance equipment, parts and accessories, infield mixes and conditioners, and even ice melt.