Product DNA Lab

WHAT WE DO: We help individuals & organizations turn their napkin-sketch concepts into real products ready for the market. Determine potential product demand, determine your target audience and discover your top competitors. Development & testing of electronic systems necessary for your product's function. Physical prototyping with various production methods and 60+ material options. Quote collection from viable, vetted manufacturers ready to produce your product. Build a strategy & action-plan for launching your product in the market. Design & prototyping of retail packaging for your product. Built to help those with a new product idea to create their first professional product designs.

We simplify the process so you can focus on growing your business. Our client's products are commonly sold in major retail stores worldwide. We follow a product development roadmap to ensure your product is awesome! Full transparency: We helped build the product not the Kickstarter. We'll help you select a manufacturer and manage the manufacturing process. We can brainstorm your consumer product idea on a 100% Free call.

We help innovators and inventors shape their product idea from business concept to prototype. Our one-stop-shop for companies to help select factories, manage production and arrange shipping. Launch and scale-up strategy and support for product, manufacturing and distribution. Help develop your product idea into business potential!

How do you advance a product category within a set budget and timeline? We can facilitate the entire product development process, from project definition to tooling. For other capabilities, we have a vetted network of experts whom we bring into the process as needed. The foundation for developing relevant, successful products starts with an understanding of the challenges. We nurture the ideas that grow to form the innovations that help your product succeed. Getting a product to market requires a trusted network. We help connect you with vendors and manufacturers, including ones with whom we have established relationships. Focusing on delivering a quality experience in this phase helps put your product in the hands of customers faster.

Most importantly, we are focused on one thing: YOUR RESULTS. We are proponents and practitioners of design thinking, agile methodologies, lean innovation, as well as Blue Ocean strategies and these philosophies serve as the foundation for the work we engender for clients. We are the trusted advisors to startups and SMB’s providing critical resources and strategy from coast to coast. Our Specialties For New Product And New Market Launches. Whether you are launching a new product and challenged with designing a profitable business model, differentiating from your competitors, identifying strategic partnerships, defining your product development strategy, marketing strategy, pricing strategy, customer success strategy, or sales strategy, we can help you reach your goals. Privacy is an important aspect of our work as we are typically called upon during a company’s most challenging times. We guide entrepreneurs and companies in their journey to finding product-market fit. Economic Development authorities rely on us to support their mission of spurring local and global economic growth.

Your success is our goal - we are also more than happy to get our hands dirty by helping you to execute the plan. We help you figure out your product market fit quickly. Product management philosophy teaches you that to get a product into market, you need to hire people to design it, build it, market it and then you sell it. But they may not always understand what is needed to launch a product with minimal resources. We believe the best people to help a startup launch new products are other startup founders themselves.