WiLL | Wisconsin Lighting Lab®

Our reputation was established among industry giants through the flexibility + quality of our workmanship combined with the level of true customer service we provide to everyone we work with. This means our products ship on time, meet your project specifications as planned, and provide a long-lasting lighting solution. Today, we’re a dedicated team of product experts, support professionals, problem solvers, welders, machinists, fabricators, engineers, project managers, creatives, writers, and programmers - all working hard to deliver the lighting industry’s best mix of LED lighting technology, wireless lighting controls, and light pole products. These midwestern manufacturing values are rooted deep and help to build the foundation for all Wisconsin Lighting Lab, Inc. At WiLL, we believe in creating the best lighting solutions possible, all backed by more than 50 years of manufacturing experience and a dedication to our customers. WiLL’s state-of-the-art manufacturing facilities is home to not only our manufacturing and sales operations, but also our in-house brew room - WiLL Brew Lab - and our podcast and multimedia brand, WiLLcast. We believe WiLL is only as great as the community we operate in – and we're proud to be based in Fond du Lac.