Account-based Marketing (ABM) is a strategic approach to marketing that is focused on specific target accounts and tailored to their needs. It involves creating personalized campaigns and experiences that are tailored to each individual prospect or customer. ABM is an effective way to build relationships with key decision makers and influencers at an organization, while also driving increased revenue and ROI. The goal of ABM is to build better relationships with key accounts, resulting in increased sales and customer loyalty.