Candidate Relationship Management (CRM) is a process that helps organizations manage their interactions with potential and current job applicants. It is a way for organizations to build and maintain relationships with candidates, from the initial contact to the onboarding process. This involves tracking applicant information, such as resumes, contact details and communication history, as well as communication activities like phone calls, emails and interviews. By using a CRM system, organizations can more efficiently manage their recruitment processes and be more effective in engaging with candidates.