An Engagement Management System (EMS) is a platform that helps organizations manage customer relationships by automating the process of customer engagement. It helps identify customer needs, track customer interactions, and develop personalized customer experiences. EMS provides a single view of the customer, enabling businesses to use customer data to create targeted campaigns, personalize offers, and improve customer service. With the help of an EMS, organizations can create an effective customer engagement strategy to increase customer loyalty and drive revenue growth.