Generative design is a design methodology that uses algorithms and advanced software to explore a broad range of design alternatives. It is a form of artificial intelligence that utilizes computer-driven processes to generate unique designs that are optimized to meet specific goals or criteria. Generative design begins with user input defining the design objectives such as performance, aesthetics, cost, and sustainability. The software then uses algorithms to generate a large number of design options that fit the criteria. The user can then review the options and pick the best one for their application. Generative design can also be used to create highly complex, efficient, and customized designs that would be difficult or impossible to generate manually.