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In-Store Customer Analytics

In-store customer analytics is a method of gathering and analyzing data about customers’ shopping behavior in a physical store. It typically involves tracking metrics such as which products customers purchase, where they walk in the store, how long they stay in the store, and even how long they look at a particular product. This data is used to help businesses better understand customer needs and preferences, improve their marketing strategies, optimize store layout and design, and generally improve their overall customer experience.

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