Influencer Discovery is the process of identifying, researching, and connecting with influential people who are relevant to a brand or business. It involves using a variety of techniques to identify and track key influencers within a specific industry or market, such as analyzing social media platforms and engaging in conversations with influencers to gain insights on what topics and trends are resonating with their followers. This process can help brands find and build relationships with the right influencers to help promote their products and services.