Personalized customer service is a customer service experience that is tailored to the individual needs of each customer. It involves creating a unique and custom experience that is tailored to each customer's specific needs and preferences. This may include customizing the product or service offered, providing personalized advice and support, and offering unique discounts or incentives to customers. Personalized customer service often involves creating a unique relationship between the customer and the business, which can lead to increased loyalty and satisfaction.