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Use Case

A media buying system for a leading US-based advertising agency

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Use Case

A media buying system for a leading US-based advertising agency

Description

The Client is a leading US-based audio advertising agency specializing in radio and podcast advertising. Their legacy system, developed over 20 years ago using FileMaker, was outdated, low-performing, and difficult to use. It managed millions of records but faced issues like slow response times, hours-long file uploads, and frequent system failures. Location: USA Industry: Advertisement Type: MIS (Management Information System) Team: 13 members, including Project Manager, Business Analyst, QA, Frontend Dev, Backend Dev, DevOps, UX/UI Designer Project duration: 2 years

Details

Industries:

advertising, adtech


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UseCase: A media buying system for a leading US-based advertising agency

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The Client is a leading US-based audio advertising agency specializing in radio and podcast advertising. Their legacy system, developed over 20 years ago using FileMaker, was outdated, low-performing, and difficult to use. It managed millions of records but faced issues like slow response times, hours-long file uploads, and frequent system failures. Location: USA Industry: Advertisement Type: MIS (Management Information System) Team: 13 members, including Project Manager, Business Analyst, QA, Frontend Dev, Backend Dev, DevOps, UX/UI Designer Project duration: 2 years

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