Social Media Optimasation

Use Case

SEO Work for Park's Edge Bar & Kitchen

Food and Beverage, F&B, SEO

THE PROBLEM Park’s Edge Bar & Kitchen is a restaurant in Herne Hill, London serving seasonal British menus with light fusion flavours. The much-loved venue also offers an incredible bar menu including cocktails, mocktails and a well-curated selection of rhum. Park’s Edge Bar & Kitchen had been open for 3 years, but desperately needed to drive greater awareness within the local area. The owners felt that due to their less central location (on a busy road, 4-5 minutes’ walk away from the pretty main village square), many locals were unaware of it or not tempted to walk in. My clients had no idea about the power of SEO work. WHAT I DID I employed various marketing strategies to satisfy the client objective. One of the strategies was SEO Marketing. My SEO work focused on selecting and optimising the 5 best location-based key phrases for the client’s target area of Herne Hill, South London e.g. Herne Hill Restaurants. I chose other, additional keywords to support my campaign, but focused on these less. I edited website copy and strategically weaved in the key phrases on-page and off. I worked across on-page SEO, off-page SEO and technical. RESULTS 214 clicks vs. 28 (+ 664% Clicks) 5884 impressions vs. 295 (+ 1895% Impressions) Achieved page 1 listings on Google from page 2 and beyond

Use Case

Social Media Optimasation

Cleaning Services

THE PROBLEM Elaine Cleaning Services is a small business in Bromley, London. Elaine has a team of 16 working with her and the business has flourished over the last few years. Elaine has enjoyed having me “on hand” as a small business marketing consultant for about two years. Her main ask is for me to make amends to her web design. Last year she got in touch as she was disappointed with her social media results. She didn’t have the budget for me to help her with social media management ongoing, but was curious to see what I could achieve in a month! WHAT I DID My social media marketing services included outlining a basic social media strategy, optimising social media profiles and helping to creating high-quality content. Videos for Instagram reels were a key part of my strategy. I also worked on increasing the number of followers and engaging with local Facebook groups. RESULTS Instagram: +3790% Accounts Reached Instagram (778 Accounts) + 7900% Accounts Engaged + 2723% Impressions (3304 impressions) +57.9% Followers accounts Facebook: 1917 Accounts Reached (vs. c. 29 in the month before) 480 Accounts Engaged Website Traffic: +550% Instagram +100% Facebook Social media accounted for 10% Wix of website traffic vs. 1% (which was 82% better than the industry standard)