Cogent Communications

Public & Media Relations | Cogent

The overall corporate image and reputation of any company is of course, central to its business. Public Relations is therefore a vital component of the reputation and brand development of any company. As a custodian of our clients’ corporate image and reputation, Cogent acts as management counsel and often, the de facto PR department for message development, strategic media relations, publicity management and event management for its clients. Cogent can also assist a company’s own internal PR function by supporting and amplifying their efforts in the execution of various PR programmes and initiatives. We aim to establish meaningful two-way dialogues for the development of a mutually beneficial relationship between our client and their stakeholders. This engagement often provides an external feedback loop that offers a fresh outside perspective to management that is useful. Cogent helps our clients educate and inform their respective audiences by reinforcing their key messages in a sustained manner. The reach and thrust of PR thus serves as an avenue to build up a positive corporate image, air a company’s position on certain matters or to just clarify and tackle public issues as they arise. Acting as strategic PR counsel, Cogent also serves as the sounding board for senior management and the Board of Directors to discuss and consider issues that impact the overall corporate image and reputation of the company.

Branding & Marketing | Cogent

We live in a world of brands, and because of that, marketing is crucial to ensure business survival and continuity, whether you are a B2C or B2B company. Companies today realise the importance of a strong brand and a good reputation. They are reaching out to their customers and maintaining relationships so that they can deliver key messages regarding their products and services in order to drive sales. That being said, many companies still do not even realise that their branding and marketing communications are sometimes contradictory and confuse customers. What is usually needed is a holistic and systematic approach so that the different communication channels are professional, updated and work to reinforce each other in an integrated manner to support the overall marketing strategy. Whether online or offline, Cogent can help a company identify the most effective ways for it to reach out to its target market. In doing so, the company’s brand profile is elevated to potential and existing and over time, they will develop positive and lasting impressions of the company and its product or service, which will influence their decisions to purchase and re-purchase. Cogent will provide clients with our understanding of the various branding and marketing options available and strategise on the ideal combination of tools to best deliver the marketing message while optimising marketing dollars. In this role, Cogent acts as an outsourced marketing department and takes a strategic look at the Company’s branding and marketing efforts, while working with its network of trusted specialist partners to develop and deliver different types of marketing communications in a timely manner.