COMvergence Worldwide

COMvergence is a critical resource for understanding the evolution and diversification of the MarCom industry, and has become the authoritative source when it comes to agency data collection, tabulation, transparency and analysis. COMvergence strategic partners include the American Association of Advertising Agencies (4A’s), World Federation of Advertisers (WFA), Kantar Media and Nielsen. COMvergence is a critical resource for understanding the evolution and diversification of the MarCom industry, and has become the global authoritative source when it comes to agency data collection, tabulation, transparency and analysis. COMvergence’s purpose is to analyze and measure the performances and strategic developments of the global MarCom holding company agencies, major independents, and largest management consultancy firms. COMvergence delivers (to advertisers, agencies, pitch consultants, media vendors, financial analysts) high value products and services, with real insights and analysis, in a modern format that can be easily manipulated. COMvergence assembled a quick summary of the major bespoke units/integrated agencies set up by the “Big 6” holding companies. COMvergence's annual Key Highlights presents a unique overview of the main media pitches, leadership changes, developments/achievements, and agency acquisitions which have occurred during the year. COMvergence uses this data to provide actionable insights and measurement studies on agencies.