The future of SEO is changing dramatically with powerful generative AI models such as GPT-4 and BERT. OpenAI’s GPT-4 model has changed the whole search engine optimization landscape to make SEO more dynamic than ever before.
On the contrary, Google’s BERT algorithm also made ripples in the SEO sphere with its capability to understand NLP queries and deliver accurate search results. With these developments in artificial intelligence technology, it is beyond dispute that SEO will continue to change and grow in complexity.
This article will cover how AI can influence SEO in 2024 and beyond. Regardless of the industry, you’re working in, this ultimate guide will help you gain an edge. As a marketer, one would be quick to question if AI will kill SEO professionals. When wondering about the future of AI-powered SEO, several questions like this come to mind that we will try to answer in this article.
