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Certify for Plywood Manufacturers

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Use Case

Certify for Plywood Manufacturers

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Kitply, the pioneer of plywood in India faced a severe counterfeiting challenge, with 50% of its products being fake, resulting in a yearly revenue loss of approximately 120 crores and significant damage to its brand image and consumer loyalty. Acviss's solution enabled instant authenticity verification and fake product reporting, leading to a 2x increase in overall sales. Specifically, monthly revenue from the Chennai region surged from 1 crore to 2.5 crore due to the elimination of counterfeit products. This technology facilitated entry into new markets like the North East region, bolstered brand value and customer trust through its user-friendly app, and allowed Kitply to leverage its marketing power by highlighting its commitment to customer care, ultimately eradicating fakes from the market.

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Industries:

Plywood Manufacturing, Agriculture


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UseCase: Certify for Plywood Manufacturers

Use Case

Certify for Plywood Manufacturers

Plywood Manufacturing, Agriculture

Kitply, the pioneer of plywood in India faced a severe counterfeiting challenge, with 50% of its products being fake, resulting in a yearly revenue loss of approximately 120 crores and significant damage to its brand image and consumer loyalty. Acviss's solution enabled instant authenticity verification and fake product reporting, leading to a 2x increase in overall sales. Specifically, monthly revenue from the Chennai region surged from 1 crore to 2.5 crore due to the elimination of counterfeit products. This technology facilitated entry into new markets like the North East region, bolstered brand value and customer trust through its user-friendly app, and allowed Kitply to leverage its marketing power by highlighting its commitment to customer care, ultimately eradicating fakes from the market.