Improve the success rate of the launch of my varieties

Use Case

Improve the success rate of the launch of my varieties

Seed Industry, agronomy institute, food industry

Each variety in the catalog is an opportunity to gain market share and / or increase prices i.e. overall an opportunity to strengthen our position. Let us share a few tips and thoughts on how to secure the launch of your varieties : How to maximize the return-on-investment into research - up to 25% for seed companies ? Why some varieties reach the top of success, and some others don't ? What can support a seed company’s profitability, notably in Product Development activities? The first step is to analyse the target : What are the market needs? In seed product development the variety profile is a pre-requisite, it has to include the agronomic features vs. key competitors in order to secure competitiveness of the variety, the seed prodcution threshold in order to secure profitability and the consumer expectations. Then the characteristics of the variety are to be studied and analysed: varieties are qualified with a lot of data coming from heterogeneous origin (internal vs. external trialling, lots of different locations) and despite this heterogeneity, the data needs to be compared vs. key competitors in order to identify the most adequate for some market segments. Beyond data, the advice and feedback from farmers and / or consumers is a useful input. Once we start to detect a variety that could be successful, communication is crucial for product developers Securing the launch of our varieties depends mainly on these 3 criteria: A thorough knowledge of the market, enabling the definition of a varietal profile in line with the targeted segment, and differentiating it from the competition. A solid network of partners, representative of the market segment Collaboration between R&D, marketing, production and finance throughout the variety's life cycle, ensuring the best strategic decisions for the company. That's why it's a good idea for any agronomic company to use software like Bloomeo for its product development department: - Clear definition of variety profiles for each market segment, with prioritization of traits of interest -Collaborative platform and standardized protocols to collect reliable, valuable data from development and partner network. The challenges to be met by this platform are particularly detailed in Select successful varieties with Bloomeo. -Interconnection with research and marketing departments for the entire cycle and process of data validation and internal decisions