icon incar

Embracing the motto ‘We are Glocal,’ we provide global insights while remaining attuned to the distinct localized needs of users in the regions our clients aim to reach. Over time, our mission expanded, to encompass transportation, products, spaces, and future mobility concepts.Join us in shaping a limitless future of transformative design experiences. The Icona Group is a worldwide collective comprising designers, modelers, engineers, project managers, and support staff. Our teams operate seamlessly, fostering tight collaboration both internally and with clients, offering them our visions from each major global market. Whether it’s conceptualizing innovative ideas, communicating with clients, conducting in-depth research, or creating visually stunning and functional products, they are capable of handling the entire workflow collaboratively. The members draw inspiration from their varied backgrounds, enabling them to develop innovative solutions that cater to a world-wide audience. Our innovative, visionary approach manifested itself from the very first projects with disruptive concept cars, paving the way for trends that are still in progress today. Icona’s mission has grown to encompass more industries and work-flows, utilizing technologies including the most recent computer-aided tools.

We have been helping automotive OEMs, Tier1 integrators and digital service providers since 2013 to create digital cockpits, connected mobility services, mobile apps and next generation digital user interfaces. We are designers, developers, data engineers and testers. We build modern HMIs and shorten the time for the innovative products to hit the market. We enable our customers to scale automotive HMI/UI projects and shorten the time for the innovative products to hit the market. We specialize in reducing the effort needed to build HMIs and designing new features. Our close partnerships with the platform vendors – Qt, Android Automotive, Unity, Unreal and Kanzi enable us to automate and shorten the “design – to – target” workflow. We enable our customers to test their innovative ideas early in the design phase. We specialize in building fast, iterative prototypes allowing the ideas to be put in front of the users.

Our global team comes from 20+ years of automotive manufacturers, infotainment Tier 1s, navigation software companies and brings together rich domain experience. We have active partnerships with leading innovators in the navigation, connected services space. We’re working to help global OEMs and Tier 1s deliver innovative and differentiated connected digital cockpit experiences, seamlessly across multiple platforms, technologies and devices.

We are a fully digital enterprise of industry 4.0 with top technologies. Our products meet the most demanding quality criteria, as set by the second biggest vehicle manufacturer in the world. A mature team that gains experience and evolves with the product. As a development partner to car manufacturers, we have conducted tests in the areas of material safety and quality directly with manufacturers. We only use the best materials as specified by OEM manufacturers and are none-flamable materials. Our customers are the creative geniuses and we are the professionals that makes dreams a reality. Currently, you can find our products at more than 600 partners in Europe. Correct installation by our professionals is an inseparable part of a perfect product.

Unlike other agencies, we are Design & Technology under one ICON global brand, independently owned and operated for over 12 years. We are constantly investing in technology for the future. Our team is comprised of Strategists, Designers, and Developers, committed to delivering smart effective marketing solutions. We know our clients have a lot at stake and we over-deliver to make every program a success. Our award-winning design team helps big and emerging brands stand apart in the market combining super intuitive user-interfaces to hand drawn illustrations and 3-D animations. We have built one of the strongest technology teams in the agency world, building everything from enterprise-level .com experiences to creative AI, Blockchain and IoT projects. From Web2 to Web3 and the Blockchain, we help brands deliver on their vision. Innovative new businesses start-ups turn to us for our ability to position them as leaders, and support their success.

We are a perfectly coordinated team with an excellent network of development and production partners. We are driven by the joy of developing, the inspiration of emerging technologies and innovative trends, and our fascination for science. New methods and trends are quickly implemented and established. We stand out through our entrepreneurial thinking, pragmatic methods of problem solving and efficient approaches. A large network of suppliers and top development partners allows us to handle large projects in a short amount of time and with high quality. Use of the latest technology in the areas of CAD/EDA software, rapid prototyping, product verification and testing (including a modern climatic chamber).