Infotools

Inspired Market Research was established in November 2012, bringing together a collective of consumer insights professionals with decades of experience and expertise working across multiple sectors and industries. We are proud of our people and the unique blend of experiences, passions and skill-sets that make us who we are.

At Unlock Insights, we believe that business decisions need to be supported by consumer centricity – a deep understanding of consumer’s needs, motivations, how they subconsciously make purchase decisions. We believe Data Quality is the heart of research. We have designed AI based algorithms to weed out straight-lining, inconsistent responses to offer sharper and clearer findings. Our specialists have over 10 years of experience in conducting workshops, trainings and inductions which can help you in disseminating research findings to a large audience impactfully. Over 16 years of experience in Insights generation and Analytics (quantitative and qualitative) in FMCG sector working with cross cultural teams and global clients as part of KANTAR. More than 15 years of experience in Market Research (KANTAR, Nielsen) in FMCG and Financial services sector.

We are a 75+ team of passionate and experienced professionals who share a common vision of creating innovative and impactful market research solutions for our clients. We offer a range of market research services, from business feasibility studies to business expansion studies. Qualitative insights will provide reasons for the quantitative data collected and can also be used as validation or reconfirmation on the information. Over the last 11 years of experience in Marketing, Business Development and sales, Pranav Joshi has worked in different segments consist of Nutraceutical, Automotive, Electrical, Finance, Food & Beverages, Health Care, E-Commerce, FMCG, and consumer segments. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

As a team of world class experts, Insights Exchange delivers superior results across a range of business problems – whether it’s to understand a client’s target audience, pivot a business, test a new product, explore a new market or measure a brand’s competitive positioning. We also have a team based in the Philippines and India who provide our administrative and additional research support. Nichola now partners with 35+ independent researchers to deliver game-changing data and insights with leading brands such as Xero, Dentsu Aegis, JB Hi-Fi, Bendon, and Panasonic. Our researchers have an average of 10+ years of research experience, have worked with leading research agencies and across various industries. Our global team of experts utilises a wide range of researchmethodologies that can be applied to your project to help answer yourquestions and provide direction on which you can take action. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally. We’re all about flexibility to fit your needs and deliver responsive and timely research solutions. This collaborative approach enriches our offerings and ensures that we’re at the forefront of innovation.

Discover why we are the trusted strategic insights partner for global brands and agencies. Our team consists of experts who have joined us directly from leading social listening and customer insights platforms like Brandwatch and Qualtrics, as well as top-tier agencies such as Ogilvy and Kantar – giving us an added edge of expertise you won’t find elsewhere. This unique ability has established us as a trusted partner for some of the world’s largest brands and Fortune 500 companies. Enhance your brand, marketing, and product performance with insights that have a tangible impact. We’re experts in uncovering growth opportunities through innovative social listening, in-depth consumer research and expert strategic consultancy. Our insights enable you to tailor your brand, marketing, and product strategies directly to consumer demands and market trends. From charities to Fortune 500 companies, we are the trusted strategic insights partner for global organisations at the forefront of their industries. When you are a world-leading confectionery manufacturer, good staff are as important as good chocolate.

We are data innovators, explorers, translators, and visualizers with over a century of collective market insights and analytics experience. Our mission is to help you understand the attitudes and behavior in the markets in which you do business. We've built our business one client at a time—and we don't forget that. We know that for us to operate it's your business that matters. Strategic partner conducting analyses for a range of marketing applications, including segmentation strategy, product development, brand & ad tracking, psychographic & behavioral modeling, and promotions. Moderate online and traditional qualitative research, specializing in brand strategy, early-stage ideation, and product development. Our experts conduct research at every stage of the brand or product life cycle, from exploratory ideation to in-market performance. We've built our business one client at a time, one project at a time.