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Datacy
San Jose, United States
B
1-10 Employees
2019
Key takeaway
Datacy provides valuable consumer analytics by helping brands understand audience intent and measure engagement, ultimately delivering actionable insights to enhance marketing strategies. Their platform offers tools to observe buyer behavior and identify opportunities for improved customer engagement.
Reference
Core business
Marketing Analytics Software | Home - Datacy
Analytics Partners
Jacksonville, United States
B
11-50 Employees
2002
Key takeaway
The company offers advanced analytics capabilities through integrated information and automated data integration solutions. Their products, such as the ACO and Medical Cost Management offerings, provide customizable analytics designed to monitor and improve performance metrics, making them highly relevant for consumer analytics.
Reference
Product
ACA - Analytics Partners
TCB Analytics
Venice, United States
B
1-10 Employees
-
Key takeaway
TCB Analytics specializes in data and analytics, offering innovative solutions that help clients across various industries manage, visualize, and analyze their data to extract actionable insights. Their team of experts focuses on advanced analytics, making them well-equipped to enhance consumer analytics strategies.
Reference
Service
Advanced Analytics · TCB Analytics
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Decision Analytics
United States
B
1-10 Employees
2008
Key takeaway
Decision Analytics specializes in results-oriented consulting and software development, which can be essential for organizations looking to enhance their consumer analytics capabilities.
Reference
Core business
Decision Analytics > Home
Cash Management Solutions
Daresbury, United Kingdom
A
11-50 Employees
1991
Key takeaway
CMS Analytics specializes in cash management solutions, emphasizing their commitment to helping financial institutions and retailers optimize their cash operations. Their focus on tailored, data-driven solutions enables clients to make informed business decisions, which can enhance consumer engagement and drive innovative strategies.
Reference
Service
Service | CMS Analytics
Core Analytics Srl
Milan, Italy
B
1-10 Employees
2010
Key takeaway
CoreAnalytics is an independent Italian company specializing in modeling and analytics, with over 15 years of experience in econometric analysis to optimize marketing mix and media planning. They provide insights into the ROI of various media channels and the effectiveness of in-store promotions, making them a valuable resource for consumer analytics.
Reference
Product
InstoreAnalytics - La Business Analytics per le strategie aziendali con Core Analytics
The econometric model to gauge and optimize investments in instore promotions throughout all media channels and reach business objectives
Consumer Orbit
Kansas City, United States
B
11-50 Employees
2009
Key takeaway
Consumer Orbit is a leading aggregator of consumer behavior-based information, specializing in the analysis and real-time tracking of consumer behavior at the household level. Their expertise in predictive algorithms and comprehensive data sets enables the creation of effective omni-channel media plans that drive sales and optimize marketing strategies.
Reference
Core business
Consumer Orbit – A Consumer Science Company Specializing in Analytics and Media Planning
AMBICA s.r.o.
Jindřichův Hradec, Czechia
A
11-50 Employees
2004
Key takeaway
Ambica offers Customer Analytics services that support marketing efforts and enhance profitability through performance management and planning.
Reference
Core business
Ambica Customer Analytics |
Mobilewalla
New York, United States
B
51-100 Employees
2010
Key takeaway
Mobilewalla offers innovative data solutions that empower marketing professionals to gain deep insights into consumer behavior through advanced analytics. Their platform enhances AI models with high-quality, privacy-compliant consumer data, enabling more accurate predictions and informed business decisions.
Reference
Product
Consumer Analytics | Mobilewalla
We apply AI and machine learning methods to consumer data to identify geographical and behavioral consumer analytics, high-value customers, and location.
Truemetrics
South Pasadena, United States
B
11-50 Employees
2006
Key takeaway
The company offers expert data solutions that provide deep insights into customer interactions and conversion rates, making it a trusted leader in digital analytics since 2006.
Reference
Service
Reporting & Analytics
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After you analyze your data, you will need to create a real-time dashboard that will help you stay up to date on your operations. With a visualize tool that allow you to talk with the data you can rapidly understand issues to fix them, but you will also find insights that will allow you to accelerate anything successful.
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Looker
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After you analyze your data, you will need to create a real-time dashboard that will help you stay up to date on your operations. With a visualize tool that allow you to talk with the data you can rapidly understand issues to fix them, but you will also find insights that will allow you to accelerate anything successful.
Consumer analytics refers to the process of collecting, analyzing, and interpreting consumer data to understand behaviors, preferences, and trends. This analytical approach helps businesses gain insights into customer interactions, enabling them to tailor products, services, and marketing strategies effectively. By utilizing various data sources such as purchase history, online behavior, and demographic information, companies can identify patterns and make informed decisions to enhance customer experience and drive sales. The integration of advanced technologies like machine learning and artificial intelligence further enhances the capabilities of consumer analytics, allowing for predictive modeling and real-time data analysis. As a result, organizations can respond swiftly to changing consumer demands and optimize their operational strategies.
Consumer Analytics significantly enhances business decision-making by providing deep insights into customer behavior and preferences. By analyzing data from various sources, such as purchase history, online interactions, and demographic information, businesses can identify trends and patterns that inform strategic choices. Additionally, this data-driven approach allows companies to tailor their marketing efforts, optimize product offerings, and enhance customer experiences. With actionable insights at hand, organizations can make informed decisions that lead to increased customer satisfaction and loyalty, ultimately driving revenue growth.
Consumer analytics relies on a variety of data sources to provide insights into consumer behavior and preferences.
1. Transactional Data
This includes sales records and purchase histories, which help in understanding buying patterns and trends.
2. Demographic Data
Information such as age, gender, income, and location is crucial for segmenting consumers and tailoring marketing strategies.
3. Social Media Data
Engagement metrics and user-generated content from platforms like Facebook and Instagram offer valuable insights into consumer sentiment and brand perception.
4. Web Analytics
Data from website interactions, such as page views, click-through rates, and user journeys, provide a deeper understanding of online consumer behavior.
5. Survey and Feedback Data
Direct input from consumers through surveys and feedback forms helps gauge customer satisfaction and preferences.
6. Mobile Data
Location-based services and app usage statistics can reveal consumer habits and preferences in real-time.
7. Third-Party Data
Data purchased from external providers can enhance existing datasets, offering a broader view of market trends and consumer behaviors.
These diverse data sources collectively enable businesses to make informed decisions and improve customer engagement strategies.
Consumer Analytics plays a crucial role in enhancing customer experience by leveraging data to understand consumer behavior. By analyzing purchase patterns, preferences, and feedback, businesses can tailor their offerings to meet the specific needs of their customers. This personalized approach not only increases customer satisfaction but also fosters loyalty, as consumers feel more valued when their preferences are recognized and catered to. Additionally, insights gained from Consumer Analytics enable companies to optimize their marketing strategies. By identifying trends and segmenting audiences, businesses can deliver targeted promotions and communications. This ensures that customers receive relevant information and offers, further enriching their overall experience and encouraging repeat interactions with the brand.
1. Google Analytics
This widely used tool provides insights into website traffic, user behavior, and audience demographics, enabling businesses to make data-driven decisions.
2. Adobe Analytics
Offering advanced data collection and analysis, Adobe Analytics helps organizations understand customer interactions across channels, enhancing marketing strategies.
3. Mixpanel
This platform focuses on user engagement and retention metrics, allowing businesses to track user actions and funnel conversions effectively.
4. IBM Watson Analytics
Using AI-driven insights, IBM Watson Analytics assists companies in uncovering trends and patterns in consumer behavior, facilitating better strategic planning.
5. Tableau
Known for its powerful data visualization capabilities, Tableau enables organizations to create interactive dashboards that represent consumer data clearly and intuitively.
Some interesting numbers and facts about your company results for Consumer Analytics
| Country with most fitting companies | United States |
| Amount of fitting manufacturers | 6542 |
| Amount of suitable service providers | 6374 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1991 |
| Youngest suiting company | 2019 |
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Some interesting questions that has been asked about the results you have just received for Consumer Analytics
What are related technologies to Consumer Analytics?
Based on our calculations related technologies to Consumer Analytics are Big Data, E-Health, Retail Tech, Artificial Intelligence & Machine Learning, E-Commerce
Which industries are mostly working on Consumer Analytics?
The most represented industries which are working in Consumer Analytics are IT, Software and Services, Marketing Services, Other, Consulting, Research
How does ensun find these Consumer Analytics Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
