Marketing Analytics
Marketing Analytics
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Top Marketing Analytics Companies

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2161 companies for Marketing Analytics

Austria Email AG's Logo

Austria

1-10 Employees

CALYPSO VM is a highly efficient drinking water heat pump for wall mounting. The innovative GTS is characterised by high heat transfer through large enamelled and directly welded heat exchangers.

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Featured

Product
Image for Products Austria Email

Products Austria Email

... Marketing & Analytics ...

Toumana Consulting's Logo

Vancouver, Canada

1-10 Employees

We provide personalized attention to each of our clients and work closely with them to understand their unique needs and goals. We are always looking for new and innovative ways to help our clients succeed. We are flexible and adaptable, and we can work with clients on projects of any size and scope. We specialize in helping businesses of all sizes to achieve their marketing goals through data-driven strategies and tactics. Toumana Consulting is a data-driven marketing & analytics agency. Our team of experts is skilled in a variety of marketing and analytics tools and techniques, and we are dedicated to helping our clients succeed. We offer a range of services to meet our clients’ needs, including digital marketing consulting, campaign planning and execution, performance analysis, tracking and dashboard reporting, and training services. We take the time to understand our clients’ unique needs and goals, and we develop customized strategies and tactics to help them achieve success.

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Core business
Image for Data-Driven Marketing & Analytics

Data-Driven Marketing & Analytics

... Toumana Consulting : Data-Driven Marketing & Analytics ...

Qvalento's Logo

Gothenburg, Sweden

1-10 Employees

2019

Our vision is to help our clients reach the maximum potential of their businesses while staying ethical and respecting customer privacy. We are experts in both implementation and analysis of your digital data. We are experienced in building solutions both with custom requests on own servers and using pre-built solutions from Google. That is why we've built our own data collector, which we call “Catcher by Qvalento”. This purpose is to be able to provide services that are not intended for bots and also to send an event to our data lake, making it possible to count real visits. By submitting, you allow us to store the provided information in Slack for the purpose of getting back to you.

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Featured

Core business
Image for A data-driven marketing and analytics agency based in Gothenburg

A data-driven marketing and analytics agency based in Gothenburg

... A data-driven agency specialized in digital marketing and analytics. A transparent partner with you as a customer in focus! ...

Austria Email's Logo

Knittelfeld, Austria

251-500 Employees

1855

Dafür wurden wir bereits mehrfach ausgezeichnet und zertifiziert. Monoblock-Wärmepumpen eignen sich speziell für den Einsatz in dicht bebauten Gebieten also insbesondere.

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Featured

Product
Image for PSR 1000 - Austria Email AG

PSR 1000 - Austria Email AG

... Marketing & Analytics ...

Trust Insights's Logo

United States

1-10 Employees

2017

We are not an e-commerce company and our only “transactions” are how people engage with us online. Trust Insights was founded in 2017 with a simple mission:. Trust Insights is a minority and women-owned business. Their team is beyond knowledgeable, up to date on all social/digital trends, and provides accessible, 1:1, friendly and superior service.

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Service
Image for Measurement - Trust Insights Marketing Analytics Consulting

Measurement - Trust Insights Marketing Analytics Consulting

... Measurement - Trust Insights Marketing Analytics ...

Shugert Marketing's Logo

Barcelona, Spain

1-10 Employees

2006

At Shugert, we have the appropriate dissemination and measurement tools so that your product or service reaches all possible audiences. We are an ecommerce and digital marketing agency anchored in tradition and deeply invested in the future of digital commerce. We are online retail experts that specialize in B2C and B2B implementations. In 2006, Shugert Marketing was born in Hermosillo, Mexico. Top B2B Service Providers in Mexico for 2020 - See detailes here. We handle various areas of graphic and digital communication in order to offer you comprehensive and appropriate solutions to enhance your brand or product. Our mix of marketing agency and production company allows us to handle short and long term projects. From web development to creation of unique pieces, high volume content, editorial and video productions.

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Core business
Image for Marketing Analytics customized to your business needs

Marketing Analytics customized to your business needs

... Shugert | Marketing Analytics, eCommerce, Machine ...

CountBOX's Logo

11-50 Employees

2012

CountBOX it’s Google Analytics, but for real life! At CountBOX, we have been providing cloud-based retail analytics solutions since 2008. CountBOX enables its customers to make data-driven decisions based on precise and near real-time data about footfall, conversion rate, and consumer demographics. We are committed to maintaining our market leading position by bringing essential strategic insights to our customers. CountBOX installs people counters at the entrances of stores, counts incoming and outgoing shoppers, connects this data to the point of sales to calculate conversion ratio, and transforms data instantly into user-friendly reports in the cloud platform. We are developing a valuable new feature for our product – a sensor to track demographic data about shoppers. We are working on implementing consumer feedback gathering algorithms, detailing their shopping experiences, which we source from social networks like Twitter and Instagram, into the cloud. CountBOX advanced features that enable our clients to go beyond merely people counting.

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Core business
Image for Retail Traffic Counters and Shopper Marketing Analytics

Retail Traffic Counters and Shopper Marketing Analytics

... Retail Traffic Counters and Shopper Marketing Analytics. Count your store's customer traffic to make data-driven decisions and to optimize your sales. ...

Nicolas Lautenschlager Consulting's Logo

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Service
Image for Marketing Analytics.

Marketing Analytics.

... Standortbestimmung & Unternehmensausrichtung  über Teamentwicklung & Datenverwertung bis hin zu Marketing, Sales, Customer & Financal Analytics. Projekte Kontakt Standort­bestimmung. Unternehmensausrichtung. Teamentwicklung.  Datenverwertung.  Marketing Analytics. Sales ...

Polymath Marketing's Logo

Baltimore, United States

1-10 Employees

2015

I’m a seasoned marketing executive who has helped high-growth companies consistently surpass revenue and venture funding goals. Experienced at building effective teams in product management, marketing, customer service, and inside sales, I’m a technophile who embraces the marketing technology, services, and analytics that give others a headache. I’ve been told I have the rather unique ability to nail the details without missing the big picture (trees, meet forest). My clients value my strategic insights, tough questions, and direct communication style. I’ve worked as an in-house marketing leader as well as an outside consultant, brainstorming and implementing multichannel strategies and campaigns that leverage data analytics, innovative new technologies, and inspired thinking.

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Featured

Service
Image for Marketing Analytics Services

Marketing Analytics Services

... Turn data into actionable information with Polymath Marketing's marketing analytics services. Measure and analyze what matters to make better decisions. ...

MMA (Marketing Management Analytics)'s Logo

Chicago, United States

101-250 Employees

1988

We are here to support higher revenue growth and competitive advantage for our clients. To this we are committed with the full understanding that the value we are able to create for MMA is directly derived from the value we create for our clients. We provide such an environment for our people and clients alike. The Ipsos MMA team worked shoulder to shoulder with our analytics, marketing, and finance organization to develop, validate and deploy a platform that works to solve our unique needs.”. Subway®️ Enlists Ipsos MMA and Google to Navigate an Increasingly Complex Consumer Landscape. We believe that the best way to motivate is to empower. Our global delivery operations and processes exceed industry standards. Every member of our team is enrolled in MMA University.

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Featured

Product
Image for Request a Demo | Marketing Analytics Software | MMA

Request a Demo | Marketing Analytics Software | MMA

... Request a Demo | Marketing Analytics Software | ...


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Facts about those Marketing Analytics Results

Some interesting numbers and facts about the results you have just received for Marketing Analytics

Country with most fitting companiesUnited States
Amount of fitting manufacturers994
Amount of suitable service providers1441
Average amount of employees1-10
Oldest suiting company1855
Youngest suiting company2019

Geographic distribution of results





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Things to know about Marketing Analytics

What is Marketing Analytics?

Marketing Analytics is a comprehensive approach that leverages various tools and methodologies to analyze and interpret data related to marketing activities. It encompasses the examination of data from multiple sources, including but not limited to, customer behavior, market trends, and marketing campaign performance, with the aim of understanding the effectiveness of marketing strategies and making informed decisions. By employing statistical analysis and predictive modeling, marketing analytics enables businesses to identify patterns and insights that can lead to optimized marketing efforts. This, in turn, helps in enhancing customer engagement, improving return on investment (ROI), and driving business growth. The role of marketing analytics extends beyond mere data analysis; it involves the strategic application of insights gleaned from data to tailor marketing strategies to meet consumer demands and stay ahead in competitive markets. Furthermore, it facilitates a deeper understanding of customer preferences and behavior, allowing organizations to deliver personalized marketing messages and offers, thereby significantly impacting customer satisfaction and loyalty. In essence, marketing analytics acts as a pivotal tool for organizations aiming to achieve a data-driven marketing approach, enabling them to make evidence-based decisions that align with their business objectives and market dynamics.


Advantages of Marketing Analytics

1. Improved Decision Making
Marketing analytics provides a data-driven foundation for making strategic decisions. By analyzing consumer behavior, purchasing patterns, and market trends, businesses can tailor their strategies to meet customer needs more effectively than relying on intuition alone. This analytical approach enhances the precision of marketing efforts, ensuring resources are allocated to the most impactful initiatives.

2. Enhanced Customer Insights
Through the collection and analysis of data, marketing analytics offers deep insights into customer preferences and behavior. This information allows companies to create highly personalized marketing campaigns, improving customer engagement and satisfaction. By understanding the customer journey in detail, businesses can optimize touchpoints for better experiences, fostering loyalty and repeat business.

3. Increased ROI
One of the most compelling benefits of marketing analytics is its ability to increase return on investment (ROI). By identifying the most effective marketing channels and strategies, companies can focus their efforts where they yield the highest returns. Furthermore, analytics can reveal underperforming areas, enabling reallocation of budget to more profitable activities, thus maximizing the overall marketing budget efficiency.

4. Competitive Advantage
In today's data-driven world, leveraging marketing analytics provides a significant competitive advantage. Businesses that harness the power of data can anticipate market trends, adjust strategies swiftly, and innovate based on insights. This proactive approach not only keeps companies ahead of the curve but also enables them to capture new opportunities more effectively than competitors relying on traditional methods.


How to select right Marketing Analytics supplier?

While evaluating the different suppliers make sure to check the following criteria:

1. Data Integration Capabilities
Ensure the supplier supports seamless integration with your existing marketing platforms and data sources to facilitate comprehensive analytics.

2. Real-time Data Processing
Opt for suppliers who offer real-time data processing, allowing you to make timely, data-driven decisions.

3. Customization and Scalability
Confirm that the solution can be customized to meet your specific needs and scaled as your business grows.

4. User-Friendly Interface
Choose a supplier with an intuitive interface that enables users of all levels to navigate and utilize the platform effectively.

5. Advanced Analytical Features
Look for advanced features such as predictive analytics, customer segmentation, and ROI measurement to gain deeper insights into your marketing performance.

6. Compliance and Security
Ensure the supplier adheres to industry standards for data security and privacy to protect your sensitive information.


What are common B2B Use-Cases for Marketing Analytics?

Marketing analytics play a pivotal role in understanding customer behavior and optimizing marketing strategies across various B2B industries. In the technology sector, companies utilize analytics to track the performance of software solutions, identifying which features attract the most engagement and tailoring their development priorities accordingly. This data-driven approach ensures that businesses invest in innovations that meet their clients' needs, enhancing user satisfaction and retention. In the manufacturing industry, marketing analytics are used to assess the effectiveness of supply chain strategies. By analyzing data on procurement, production, and distribution, companies can identify inefficiencies and optimize operations. This leads to improved product availability, reduced costs, and enhanced competitiveness in the market. The financial services sector employs marketing analytics to segment their clientele more effectively. Through deep data analysis, businesses can tailor their products and services to the specific needs of different segments, improving customer satisfaction and loyalty. This targeted approach helps in crafting personalized marketing messages that resonate with the audience, increasing the chances of conversion. Healthcare companies leverage marketing analytics to track patient engagement and satisfaction. By analyzing feedback and interaction data, they can improve their services, communication strategies, and patient care protocols, leading to better health outcomes and a stronger reputation in the healthcare industry. Each of these use cases demonstrates the versatility and value of marketing analytics in driving strategic decisions and fostering growth across diverse B2B landscapes.


Current Technology Readiness Level (TLR) of Marketing Analytics

Marketing Analytics has reached a high Technology Readiness Level (TRL), typically situated between levels 8 and 9, primarily due to its widespread implementation and the maturity of its underlying technologies. This advanced TRL is underpinned by several technical factors, including the development of sophisticated data collection methods, such as cookies and tracking pixels, which enable the capture of detailed user interactions across digital platforms. Furthermore, the integration of artificial intelligence and machine learning algorithms has significantly enhanced the ability to analyze large datasets, identify patterns, and predict consumer behavior with a high degree of accuracy. These technologies have been rigorously tested and validated in various real-world applications, demonstrating their reliability and effectiveness in optimizing marketing strategies. The use of cloud computing has also contributed to this high TRL by providing the necessary infrastructure for storing and processing vast amounts of data, thereby facilitating scalable and flexible analytics solutions. Consequently, marketing analytics tools are now capable of delivering actionable insights that drive decision-making processes, making them an essential component of modern marketing operations. This level of technical advancement and proven utility in diverse applications confirms the high TRL of marketing analytics.


What is the Technology Forecast of Marketing Analytics?

In the Short-Term, we're poised to see significant strides in the integration of artificial intelligence (AI) and machine learning (ML) within marketing analytics platforms. These technologies will enhance real-time data analysis, allowing businesses to make quicker, more informed decisions. The focus will be on predictive analytics, offering marketers the ability to forecast consumer behavior with unprecedented accuracy. This phase marks the beginning of a more dynamic, responsive approach to marketing strategy development. Moving into the Mid-Term, the emphasis will shift towards the personalization of consumer experiences at scale. Advanced analytics platforms will leverage big data to create highly individualized marketing messages, targeting users based on their specific preferences, behaviors, and interactions. This period will also witness the rise of voice and visual search analytics, accommodating the evolving ways users interact with technology. The integration of these capabilities will provide marketers with deeper, more nuanced insights into consumer needs and preferences. In the Long-Term, we anticipate the emergence of fully autonomous marketing analytics systems. These platforms will not only analyze data but also initiate and manage marketing campaigns with minimal human intervention. The use of blockchain technology is expected to enhance data security and transparency, enabling a more trustworthy analysis. Furthermore, the long-term will likely see the consolidation of quantum computing into marketing analytics, drastically reducing the time needed for data processing and analysis, thereby opening new frontiers for real-time, complex decision-making in marketing strategies.


Frequently asked questions (FAQ) about Marketing Analytics Companies

Some interesting questions that has been asked about the results you have just received for Marketing Analytics

Based on our calculations related technologies to Marketing Analytics are Big Data, E-Health, Retail Tech, Artificial Intelligence & Machine Learning, E-Commerce

The most represented industries which are working in Marketing Analytics are Advertising, Information Technology, Sales and Marketing, Software, Professional Services

ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.

Related categories of Marketing Analytics