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adaptive & co
Corfu, Greece
B
11-50 Employees
2015
Key takeaway
The company is a data-driven marketing agency that specializes in Google Analytics Consulting and Advanced Analytics, offering services that enhance performance marketing through a strong focus on data and smart technology. Their expertise in Business Intelligence and predictive modeling helps leading brands gain a competitive advantage in the market.
Reference
Product
Data | Advanced Analytics, Activation & Automation
Smart technology is an essential ingredient in today's dynamic performance marketing & advertising business. We've built our own solutions; from propensity to predictive modelling.
Matters. Group
Seattle, United States
B
1-10 Employees
2014
Key takeaway
The company emphasizes its expertise in marketing analytics, highlighting its focus on advanced analytics and insights that are crucial for effective brand positioning and campaign execution.
Reference
Product
Advanced Analytics & Insights for Marketing
Humanlytics
Maumee, United States
B
1-10 Employees
2016
Key takeaway
Humanlytics emphasizes the importance of understanding and interpreting data for effective marketing analytics. Their solutions facilitate the integration of data across advertising platforms, enabling businesses to analyze customer journeys and take informed actions to enhance their marketing strategies.
Reference
Product
Marketing Analytics Solutions
Our unique tech-enabled solutions give you everything you need to Integrate and connect your data across all of your advertising platforms, Understand every steps of your customer journey and actions you can take to improve each steps. Take actions with confidence and track the effectiveness of thos
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Truemetrics
South Pasadena, United States
B
11-50 Employees
2006
Key takeaway
The company specializes in data solutions that enhance marketing analytics by measuring customer interactions and conversion rates. With a focus on digital analytics, they offer services such as strategy, implementation, and predictive analytics to help improve ROI.
Reference
Core business
Truemetrics - Visionary Data Analytics
Digital analytics consultancy that provides strategy, implementation, optimization, predictive analytics, and data engineering. Contact us for a free audit
Metric Labs
-
11-50 Employees
2017
Key takeaway
Metric Labs emphasizes its commitment to driving business growth through data analytics, particularly in optimizing marketing campaigns and making data-driven decisions. Their multidisciplinary team utilizes advanced tools to help clients unlock the potential of their data, delivering measurable results across various industries.
Reference
Service
Analytics and insight Archives - Metric Labs
Analytics and insight
Marketing Intelligence Professionals
Burbank, United States
B
1-10 Employees
2009
Key takeaway
The company, MIProfs, specializes in marketing analytics, offering expertise in tools like Google Analytics, Firebase, and Mixpanel to enhance business growth through insightful analysis of marketing and product performance. They provide comprehensive services including data reporting, campaign attribution, and A/B testing, all aimed at helping businesses adopt a data-driven approach to optimize their marketing strategies.
Reference
Core business
MIProfs | GA4 Migration |Google Analytics Experts | Data Analytics & Reporting
MIProfs is an analytics consultancy that provides data analytics, GA4 migration, tag management, and marketing attribution setup for small to mid-sized businesses
ADVERTISING ANALYTICS LIMITED
Sandwell, United Kingdom
A
1-10 Employees
-
Key takeaway
The AA platform offers comprehensive marketing analytics through various reports that track webpage conversions and campaign ROI, effectively identifying marketing inefficiencies. By integrating with Google Analytics and CRM systems, the platform provides valuable insights into customer origins and spending habits.
Reference
Core business
Advertising Analytics | 360 Marketing Platform
Datacy
San Jose, United States
B
1-10 Employees
2019
Key takeaway
Datacy offers powerful marketing analytics tools that help businesses understand audience intent and measure brand engagement. Their platform provides actionable insights to improve marketing strategies and customer engagement.
Reference
Core business
Marketing Analytics Software | Home - Datacy
Mountain View Analytics
Arvada, United States
B
1-10 Employees
2016
Key takeaway
Mountain View Analytics specializes in digital marketing analytics consulting, helping businesses identify and measure relevant data, and providing actionable insights to enhance their marketing strategies.
Reference
Core business
Digital Marketing Analytics Consulting | Mountain View Analytics
Mountain View Analytics LLC is a digital marketing analytics consulting firm in Arvada, Colorado. MVA turns digital marketing data into meaningful information and actionable recommendations.
Go2Market Analytics Inc.
Chapel Hill, United States
B
1-10 Employees
2013
Key takeaway
Go2Market Analytics™ helps companies enhance their marketing efforts by utilizing data to identify opportunities and maximize value. Their expertise in consulting and building analytics capabilities supports the integration of analytics into daily operations.
Reference
Product
Analytics University
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A selection of suitable products and services provided by verified companies according to your search.
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Precium Software
Go to product
Marketing analytics involves the systematic collection, measurement, and analysis of data related to marketing performance. It helps businesses understand the effectiveness of their marketing strategies and campaigns by providing insights into customer behavior, preferences, and engagement. By leveraging tools and technologies, organizations can track key metrics, such as conversion rates, customer acquisition costs, and return on investment (ROI). This analytical approach enables companies to make data-driven decisions, optimize their marketing efforts, and enhance overall performance. With the ability to analyze various channels, including digital, social media, and traditional advertising, marketing analytics empowers businesses to allocate resources more effectively and achieve targeted results.
Marketing analytics can significantly enhance business decision-making by providing data-driven insights that inform strategies and tactics. By analyzing consumer behavior, campaign performance, and market trends, businesses can identify what works and what doesn't. This allows for more effective allocation of resources and optimization of marketing efforts, resulting in improved ROI. Furthermore, real-time data enables companies to make swift adjustments to their strategies. With the ability to track metrics such as customer engagement and conversion rates, organizations can pivot their campaigns quickly to respond to changing market dynamics. Overall, leveraging marketing analytics fosters a culture of informed decision-making, leading to more successful business outcomes.
1. Google Analytics
This widely-used tool provides insights into website traffic, user behavior, and campaign performance, helping marketers understand audience engagement and optimize strategies.
2. HubSpot
Known for its comprehensive marketing automation capabilities, HubSpot offers analytics features that track the performance of marketing efforts across various channels, allowing for more informed decision-making.
3. Adobe Analytics
This tool offers advanced data analysis and visualization options, enabling businesses to gain deep insights into customer interactions and optimize their marketing campaigns effectively.
4. SEMrush
SEMrush not only assists with SEO but also provides powerful analytics tools that help track the effectiveness of marketing campaigns, competitor performance, and keyword rankings.
5. Tableau
As a data visualization tool, Tableau helps marketers create interactive dashboards that simplify the analysis of complex data sets, making it easier to derive actionable insights.
Marketing analytics plays a crucial role in deciphering customer behavior by analyzing vast amounts of data collected from various marketing channels. By utilizing advanced techniques such as data mining and predictive analytics, businesses can gain insights into customer preferences, purchasing patterns, and engagement levels. This information helps organizations tailor their marketing strategies to meet the specific needs and desires of their target audience. Furthermore, marketing analytics enables companies to track the effectiveness of their campaigns in real-time. By assessing metrics like conversion rates, customer acquisition costs, and return on investment, businesses can make informed decisions to optimize their marketing efforts. The ability to segment customers based on their behavior allows for more personalized marketing approaches, ultimately enhancing customer satisfaction and loyalty.
Key metrics tracked in marketing analytics include website traffic, which measures the number of visitors to a site and helps gauge the effectiveness of campaigns. Conversion rates are crucial as they indicate the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. Another important metric is customer acquisition cost (CAC), representing the total expense of acquiring a new customer. Additionally, return on investment (ROI) assesses the profitability of marketing efforts, allowing businesses to understand the financial impact of their strategies. Engagement metrics, including click-through rates (CTR) and bounce rates, provide insights into audience interactions with content and ads. These metrics together offer a comprehensive understanding of marketing performance and guide future strategies.
Some interesting numbers and facts about your company results for Marketing Analytics
| Country with most fitting companies | United States |
| Amount of fitting manufacturers | 5218 |
| Amount of suitable service providers | 8868 |
| Average amount of employees | 1-10 |
| Oldest suiting company | 2006 |
| Youngest suiting company | 2019 |
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Some interesting questions that has been asked about the results you have just received for Marketing Analytics
What are related technologies to Marketing Analytics?
Based on our calculations related technologies to Marketing Analytics are Big Data, E-Health, Retail Tech, Artificial Intelligence & Machine Learning, E-Commerce
Which industries are mostly working on Marketing Analytics?
The most represented industries which are working in Marketing Analytics are Marketing Services, IT, Software and Services, Other, Consulting, Research
How does ensun find these Marketing Analytics Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
