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ADVERTISING ANALYTICS LIMITED
Sandwell, United Kingdom
A
1-10 Employees
-
Key takeaway
The AA platform offers comprehensive marketing analytics through various reports that track webpage conversions and campaign ROI, effectively identifying marketing inefficiencies. By integrating with Google Analytics and CRM systems, the platform provides valuable insights into customer origins and spending habits.
Reference
Core business
Advertising Analytics | 360 Marketing Platform
QZM Analytics
United Kingdom
A
1-10 Employees
2014
Key takeaway
The company emphasizes the importance of integrating marketing and analytics, offering a platform that consolidates diverse marketing data into a single source of truth. This approach ensures that data and analytics are central to effective digital marketing strategies, enabling data-driven insights that enhance marketing impact.
Reference
Core business
QZM – Marketing, Data & Analytics
table59
Newtownards, United Kingdom
A
1-10 Employees
2012
Key takeaway
The company emphasizes the importance of online marketing analytics as a vital component of successful marketing strategies. They offer personalized dashboards that track and analyze key metrics from online campaigns, helping businesses effectively measure their marketing efforts and transition to GA4 for enhanced data analysis.
Reference
Core business
table59 Web Analytics - Measure What's Important
A Personalised Dashboard of the Key Metrics from your Online Marketing Channels, delivered via a Real-Time Web Link and Regular e-Mail.
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Dolphin Analytics
London, United Kingdom
A
1-10 Employees
-
Key takeaway
The company offers strategic digital analytics services with proven expertise in marketing analytics, allowing businesses to enhance their marketing efforts while focusing on core operations. Their track record for ROI underscores their capability in optimizing digital marketing and reporting.
Reference
Product
Digital Marketing Optimisation & Reporting - Dolphin Analytics
Add a strategic digital analytics partner to your team with proven expertise across marketing, product & web analytics and a track record for ROI.
Measurelab
Brighton, United Kingdom
A
11-50 Employees
2013
Key takeaway
Measurelab empowers marketing teams to trust and leverage their data for measurable growth, emphasizing the importance of analytics in driving performance. With expertise in the Google Marketing Platform and tailored training, they help enhance the effectiveness of marketing strategies through data-driven insights.
Reference
Core business
The independent analytics experts - Measurelab
Our analytics consultants help product and marketing teams to understand and improve the performance of their websites, apps and campaigns.
FABRIC8 LTD
London, United Kingdom
A
1-10 Employees
2013
Key takeaway
The company specializes in marketing analytics, offering services that include tracking user actions and identifying opportunities to drive business growth. They emphasize the importance of proper analytics as the foundation for effective marketing strategies.
Reference
Service
Analytics - Opportunity Analysis | FABRIC8
Take a look at our Analytics services, from tracking strategies and identifying opportunities, through to DMP management.
POLKA DOT DATA LTD
Eastleigh, United Kingdom
A
1-10 Employees
2016
Key takeaway
The company is dedicated to simplifying and enhancing your analytics experience, particularly for e-commerce businesses. With over 10 years of expertise, they offer Enhanced Ecommerce Analytics packages that focus on relevant conversion tracking to boost profits.
Reference
Service
Enhanced Ecommerce Analytics - Polka Dot Data Analytics Consultants
Get relevant conversion tracking & bigger profits with our Enhanced Ecommerce Analytics packages. Find out what converts users & how to do more of it!
1749
London, United Kingdom
A
1-10 Employees
2023
Key takeaway
The company offers a comprehensive marketing analytics solution that enhances understanding and decision-making through diverse and tailored analytics methods. Their services include Bayesian Marketing Mix Modelling and long-term measurement of media effectiveness, aimed at unlocking marketing potential with data-driven insights.
Reference
Core business
1749 | Marketing Analytics Consultancy | Improving Decisions | Reducing Uncertainty
Analytics consultancy offering Bayesian Marketing Mix Modelling, Long-term measurement of media effectiveness and granular tactical measurement & insights.
Mezzo Labs
London, United Kingdom
A
11-50 Employees
2006
Key takeaway
Mezzo Labs empowers non-analytical decision-makers with a tech-agnostic, "data-first" architecture that delivers accurate digital analytics. Their services focus on measuring and discovering insights from various data sources, helping businesses identify ineffective advertising and turn digital data into actionable strategies for enhanced customer engagement.
Reference
Core business
Digital Analytics Service | Mezzo Labs
Turn digital data into actionable insight. Connect your web, mobile, and CRM data sources together and transform into business value . Think faster, act smarter, sell more with Mezzo Labs services.
Appleton Works
United Kingdom
A
1-10 Employees
2019
Key takeaway
The company emphasizes its expertise in digital marketing and analytics, highlighting the importance of reliable data for successful marketing campaigns. They offer custom reporting and can assist with Google Analytics 4 and Adobe Analytics to ensure effective tracking and data visualization.
Reference
Service
Analytics | Appleton Works
Accurate and reliable data is pivotal to a successful marketing campaign. We ensure your data is reliable and that you're getting the most from your Analytics platform. Whether using Google Analytics 4 or Adobe Analytics we are able to support you to identify and help fix any tracking issues.
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In the Marketing Analytics industry in the United Kingdom, several key considerations are essential for those interested in entering the field. Firstly, understanding the regulatory landscape is crucial, particularly with GDPR impacting data collection and customer privacy. Companies must navigate these regulations to ensure compliance while maximizing their data usage. The competitive landscape is also significant, as many organizations are leveraging advanced analytics to gain insights and drive marketing strategies. This results in a dynamic environment where staying updated with the latest tools and technologies, such as AI and machine learning, is vital. Additionally, there are numerous opportunities for growth within the industry, especially as businesses increasingly recognize the value of data-driven decision-making. However, challenges such as data quality and integration remain prevalent, requiring consistent efforts to maintain accuracy and reliability in analytics. Environmental concerns are becoming more relevant as businesses aim for sustainable practices; marketing analytics can assist in measuring and reporting on these initiatives. Furthermore, the global market relevance of marketing analytics cannot be overlooked, as UK companies often operate within international frameworks, necessitating an understanding of global trends and best practices. Overall, a comprehensive grasp of these factors will be beneficial for anyone looking to establish themselves in the Marketing Analytics sector in the UK.
Some interesting numbers and facts about your company results for Marketing Analytics
| Country with most fitting companies | United Kingdom |
| Amount of fitting manufacturers | 1119 |
| Amount of suitable service providers | 2508 |
| Average amount of employees | 1-10 |
| Oldest suiting company | 2006 |
| Youngest suiting company | 2023 |
Some interesting questions that has been asked about the results you have just received for Marketing Analytics
What are related technologies to Marketing Analytics?
Based on our calculations related technologies to Marketing Analytics are Big Data, E-Health, Retail Tech, Artificial Intelligence & Machine Learning, E-Commerce
Who are Start-Ups in the field of Marketing Analytics?
Start-Ups who are working in Marketing Analytics are 1749
Which industries are mostly working on Marketing Analytics?
The most represented industries which are working in Marketing Analytics are Marketing Services, IT, Software and Services, Other, Consulting, Media and Entertainment
How does ensun find these Marketing Analytics Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.