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adlytics GmbH
Mannheim, Germany
A
11-50 Employees
2007
Key takeaway
Adlytics specializes in monitoring and analyzing online marketing activities, providing comprehensive data analysis that enhances digital marketing channels. Their expertise and strategic approach have earned the trust of renowned customers for optimizing their marketing efforts.
Highlighted product
Core business
About Us :: adlytics GmbH
Mercareo GmbH
Northeim, Germany
A
1-10 Employees
2017
Key takeaway
Mercareo Solutions is dedicated to empowering online shop owners and digital entrepreneurs by providing advanced marketing analytics through comprehensive data tracking and reporting. Their services offer real-time insights and multi-channel attribution, enabling clients to make informed decisions that enhance profit margins and drive growth.
Highlighted product
Core business
Mercareo Solution - Data Analytics & Insights Done Right
For online entrepreneurs who want to scale
mohrstade
Munich, Germany
A
1-10 Employees
2019
Key takeaway
The company, mohrstade, emphasizes the integration of analytics services, particularly through tag management systems that streamline the implementation of tools like Google Analytics and Adobe Analytics. They also focus on data collection, management, and visualization, which are crucial for effective marketing analytics.
Highlighted product
Core business
Marketing Technology Consulting - mohrstade
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Demet Karaca
Cologne, Germany
A
1-10 Employees
-
Key takeaway
The company emphasizes its role as a digital marketing partner, highlighting the importance of analytics tools in identifying and targeting potential customers. By establishing a clear marketing strategy and utilizing these tools, businesses can effectively measure, analyze, and optimize their efforts to achieve growth and increase turnover.
Highlighted product
Service
Analytics - My site
Measure. Analyze. Optimize. Every Moment. Analytics tools help you to target people interested in your products.
Adtriba
Hamburg, Germany
A
1-10 Employees
-
Key takeaway
Adtriba offers comprehensive marketing analytics solutions that empower marketing managers to enhance their online performance and brand marketing strategies. By providing detailed customer journey reporting and insights into marketing channel performance, Adtriba enables clients to optimize ROI through data-driven decision-making and effective budget allocation.
Highlighted product
Core business
Future-proof marketing measurement & optimization
Data-driven marketing analytics, unbiased, cross-channel and easy to use multi-touch attribution, unified marketing measurement and marketing mix modelling
Kickbite
Berlin, Germany
A
1-10 Employees
2020
Key takeaway
Kickbite offers tracking and attribution analytics that can enhance your marketing efforts by helping you maximize your media budget. They emphasize data privacy by not using your private user information for remarketing to third parties.
Highlighted product
Product
Product Page
Tracking and Attribution Analytics available for everyone. Get the most out of your media budget. Session based pricing.
Wide Angle Analytics
Berlin, Germany
A
1-10 Employees
-
Key takeaway
The company offers web analytics tools designed to help businesses gain actionable insights while ensuring strict privacy and GDPR compliance. Their services emphasize minimal data collection and user-friendly reporting, making it easier for organizations to focus on their marketing strategies.
Highlighted product
Product
Web Analytics For Businesses and Organizations
Reliable web analytics with strict privacy and GDPR compliance. Data Processing Agreement included. Priority access to, and input into new features.
Focal Analytics
Munich, Germany
A
1-10 Employees
2019
Key takeaway
Focal Analytics GmbH emphasizes the importance of integrating various data sources for comprehensive analysis and KPIs, which is crucial for understanding customer engagement with content marketing. Their platform offers advanced web analytics features, including Activity Maps and cookieless tracking, allowing for detailed insights into user interactions.
Highlighted product
Core business
Focal Analytics | Web-Analytics: Daten schnell und intuitiv erfassen, zusammenführen, analysieren und interpretieren.
8awake GmbH
Munich, Germany
A
1-10 Employees
2015
Key takeaway
8awake is a prominent digital consultancy and marketing agency that specializes in developing and implementing comprehensive digital strategies. They offer valuable marketing insights and reliable reporting through Adobe Analytics, assisting clients in integrating analytics and interpreting customer journeys to define key performance indicators (KPIs).
Highlighted product
Product
Adobe Analytics – Tracking & Web-Monitoring-Tool – 8awake
Unser Team unterstützt Sie bei der Analytics-Integration & den Auswertungsprozessen, gemeinsam interpretieren wir Ihre Customer Journeys und definieren KPIs.
Kantar
Saarlouis, Germany
A
1001-5000 Employees
-
Key takeaway
Kantar is a leading marketing data and analytics business that partners with top companies to develop effective marketing strategies. Their expertise in analytics, combined with innovative thinking, helps clients tackle marketing challenges and drive sustainable growth.
Highlighted product
Service
Analytics from Kantar
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In the Marketing Analytics industry in Germany, several key considerations are essential for anyone researching companies in this field. First, understanding the strict data protection regulations under the General Data Protection Regulation (GDPR) is crucial, as compliance is mandatory for all companies handling personal data. Additionally, the competitive landscape is robust, with numerous startups and established firms vying for market share, making innovation and differentiation vital for success. Opportunities abound in leveraging advanced technologies such as artificial intelligence and machine learning to enhance analytics capabilities, allowing for more personalized marketing strategies. However, challenges include the need for skilled professionals who can interpret complex data and the ever-evolving nature of consumer behavior, which requires continuous adaptation of marketing strategies. Moreover, sustainability concerns are increasingly influencing marketing strategies, and companies that adopt environmentally friendly practices may gain a competitive edge. The global market relevance of marketing analytics cannot be overlooked, as companies in Germany often collaborate with international partners, thereby expanding their reach and influence. Overall, a comprehensive understanding of these factors can significantly benefit anyone looking to engage with the Marketing Analytics sector in Germany.
Some interesting numbers and facts about your company results for Marketing Analytics
| Country with most fitting companies | Germany |
| Amount of fitting manufacturers | 318 |
| Amount of suitable service providers | 598 |
| Average amount of employees | 1-10 |
| Oldest suiting company | 2007 |
| Youngest suiting company | 2020 |
Some interesting questions that has been asked about the results you have just received for Marketing Analytics
What are related technologies to Marketing Analytics?
Based on our calculations related technologies to Marketing Analytics are Big Data, E-Health, Retail Tech, Artificial Intelligence & Machine Learning, E-Commerce
Who are Start-Ups in the field of Marketing Analytics?
Start-Ups who are working in Marketing Analytics are Kickbite
Which industries are mostly working on Marketing Analytics?
The most represented industries which are working in Marketing Analytics are Marketing Services, IT, Software and Services, Other, Consulting, Media and Entertainment
How does ensun find these Marketing Analytics Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
