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We are responsible to create a “win-win” relationship with both our customers and suppliers based on respect, honesty and trust. We are responsible to conduct our business activities with openness, positive spirit and sincerity thereby creating cooperation rather than conflict. We are responsible to continuously improve the “value for money” of our products. We are responsible in each product category to have the best product in the market and to find the tools that prove to our customers our accountability to this commitment. We are committed to alter products when we are convinced we can do to it better at the same cost or when we are convinced that the benefit is greater than the cost. We are responsible to design our products in a manner that reflects our company spirit and values. Our products’ design is to be functional, simple, durable and environmentally aware. We are responsible to be free of all prejudices, in every form, within our work environment.