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In Provital we are globetrotters, we visit the countries where beauty trends and innovations start, we buy and try disruptive products. That’s why we are experts in trends and we can inspire you with the latest hits in the beauty industry. In the EU biocidal products are regulated under the Biocidal Products Regulation (BPR). The BPR requires that products are sufficiently effective against the target organisms that they are intended to control. According to experts’ views, a digital platform that includes genetic testing, microbiome analysis, lifestyle assessments and actionable personalised recommendations might be the solution for meeting current and future consumers’ demands. This comes with some important challenges to focus on. Then after the really big success of this first event, Chemistry Today continued its mission to present real industrial case studies and create a professional networking.