emonalytics

We are the only commercial entity that follows the academic standards of facial coding and provides full transparency behind our approach in the field of measuring emotional engagement. Our clients leverage our capabilities to understand the emotional engagement their audience has with products, ideas or even other people. We have built algorithms that have been able to determine if patients are performing exercises correctly based on sensor data alone (think FitBit). Our data products help clients to visualize their essential metrics and tell a story with them to create better engagement internally. Studies show that positive emotions toward a product, idea or person have far greater influence on loyalty than trust. Research conducted by the Advertising Research Foundation concluded that the emotion of “likeability” is the measure most predictive of whether an advertisement will increase a brand’s sales. Our Data Science group offers Data Science as a Service (DSaaS) and Sales Operations as a Service (SOaaS) through our INNOV8 LAB.