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Optimal Strategix Group
Reilly Township, United States
B
101-250 Employees
2008
Key takeaway
OSG emphasizes the importance of understanding individual customer behavior and motivations to drive business growth. Their customizable solutions and industry-leading technology focus on behavioral analytics, helping clients predict customer decisions and enhance engagement.
Reference
Core business
Behavioral Analytics Predicting Customer Behavior | OSG
Uncover how and why your customers make decisions with our industry-leading technology that analyzes behavioral analytics and consumer behavior.
Exabeam
Foster, United States
B
501-1000 Employees
2013
Key takeaway
Exabeam utilizes behavioral analytics to establish a baseline of normal user and device behavior, enabling the detection and prioritization of anomalies based on risk. This approach is essential for enhancing security operations and effectively responding to cyber threats.
Reference
Product
Behavioral Analytics - Exabeam
Behavioral analytics baseline the normal behavior of users and devices with histograms, to detect, prioritize, and respond to anomalies based on risk.
Mouseflow
Copenhagen, Denmark
A
11-50 Employees
2010
Key takeaway
Mouseflow is dedicated to providing best-in-class behavior analytics, offering real user insights that reveal how customers interact with websites. Their commitment to privacy and compliance with data laws ensures that users can optimize their digital strategies effectively and securely.
Reference
Product
Behavior Analytics - Improve Your Website With Mouseflow
Optimize your website and start increasing conversions. Real user insights show you how customers interact with your website.
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Analytics Logic
Vienna, United States
B
1-10 Employees
2014
Key takeaway
Analytics Logic specializes in uncovering valuable insights from your digital assets, enabling faster and more informed decision-making. Their expertise in digital analytics, particularly for federal government clients, highlights their capability to transform complex data into actionable intelligence.
Reference
Service
Services Archive - Analytics Logic
Anthrolytics Ltd
London, United Kingdom
A
1-10 Employees
-
Key takeaway
Anthrolytics PropensityLens offers predictive behavioral analytics that identifies the next likely behaviors of customers and employees by analyzing operational data within an organization. Their AI-driven solution assesses interactions to forecast emotional profiles and behaviors, which can help predict customer purchasing patterns and employee retention risks.
Reference
Core business
Anthrolytics | Predictive Behavioral Analytics
Anthrolytics Predictive Behavioral Analytics Solution predicts the next likely behavior of every customer or employee, every day. Its patent pending AI assesses every significant interaction, predicting an emotional profile and next likely behavior. This can predict which customers will buy more, buy less, or churn. For employees it can predict who is likely to resign, who is likely to take unplanned absence and which employees are heading towards burnout.
Snoobi Technology BV - online analytics solutions
Amsterdam, Netherlands
A
1-10 Employees
2008
Key takeaway
Snoobi offers advanced behavioral analytics that allows users to analyze engagement and navigation patterns on their portals or SharePoint® sites, providing valuable insights into traffic sources and customer activities. This capability enables organizations to measure the effectiveness of their online channels and allocate resources more effectively.
Reference
Product
Advanced analytics - Snoobi
ACTIVE ANALYTICS LTD.
Hereford, United Kingdom
A
1-10 Employees
-
Key takeaway
Active Analytics specializes in providing analytical solutions and training in statistics and machine learning, which are essential components of behavioral analytics. They collaborate closely with clients to ensure that the analytical applications developed effectively meet their specific needs, enhancing decision-making through data-driven insights.
Reference
Core business
Active Analytics Ltd - About
Truemetrics
South Pasadena, United States
B
11-50 Employees
2006
Key takeaway
The company offers expert data solutions that provide a deep understanding of customer interactions and conversion rates, making it a trusted leader in digital analytics since 2006.
Reference
Service
Reporting & Analytics
Convizit
Tel-Aviv, Israel
B
11-50 Employees
2017
Key takeaway
Convizit's AI-driven Digital Experience Data Platform transforms the collection and utilization of user behavior data by automatically capturing and enriching user interactions. This allows businesses to effortlessly access and integrate rich behavioral data into their analytics tools, enhancing their ability to generate insights and drive value from user behavior.
Reference
Product
AI-driven Automatic Behavioral Data Capture | Convizit
Convizit is an AI-driven data-as-a-service solution that automatically captures user events and sends this rich behavioral data to your platforms of choice.
Entent Digital Intelligence
-
1-10 Employees
2019
Key takeaway
Entent's FlowStream™ offers comprehensive behavioral analytics by automatically capturing every user interaction, from page load to mouse hovering, without disrupting site performance. This enables teams to gain insights into visitor quality and intent, enhancing conversion rate optimization (CRO) and marketing strategies.
Reference
Core business
Behavioral Inteligence for CRO Program & Marketing Optimization
Enable behavioral analytics for your online business. Allow your team to understand quality & intent of each visitor and every marketing optimization
Technologies which have been searched by others and may be interesting for you:
Behavioral analytics focuses on understanding user behavior through the collection and analysis of data generated by users' interactions with a product or service. This form of analysis helps organizations identify patterns, preferences, and trends in user activity, enabling them to tailor experiences, improve engagement, and drive conversions. By leveraging various tools and technologies, businesses can gain insights into how users navigate their websites or applications. These insights provide valuable information for optimizing user interfaces, personalizing content, and enhancing overall customer satisfaction. The integration of behavioral analytics can significantly impact marketing strategies and product development, leading to more informed decisions based on user feedback and behavior.
Behavioral analytics enhances user experience by providing insights into how users interact with products or services. By analyzing patterns in user behavior, companies can identify pain points and optimize their offerings accordingly. This data-driven approach allows for personalized experiences, as businesses can tailor content, recommendations, and features to meet the specific needs of their users. In addition, behavioral analytics enables real-time adjustments to user interfaces. By understanding where users struggle or succeed, companies can make informed design changes that lead to smoother navigation and increased satisfaction. Ultimately, leveraging behavioral analytics fosters a more engaging and relevant experience for users, driving higher retention and loyalty.
1. Data Collection
Behavioral analytics relies on the systematic gathering of data from various user interactions. This includes tracking clicks, page views, time spent on pages, and actions taken within applications. The data can come from websites, mobile apps, and other digital platforms.
2. Data Analysis
Analyzing the collected data is crucial for understanding user behavior patterns. Advanced algorithms and machine learning techniques are often employed to identify trends and insights, which help in interpreting user actions and predicting future behavior.
3. User Segmentation
Effective behavioral analytics involves segmenting users based on their interactions and characteristics. This segmentation enables businesses to tailor their marketing efforts and improve user experiences by addressing specific needs or preferences of different groups.
4. Visualization Tools
Visualization tools play a vital role in presenting data in an easily digestible format. Dashboards and reports help stakeholders understand complex data through graphs, charts, and heat maps, facilitating better decision-making.
5. Actionable Insights
The ultimate goal of behavioral analytics is to derive actionable insights that drive business strategies. By understanding user behavior, companies can optimize their products, enhance customer engagement, and improve conversion rates.
Behavioral analytics offers significant advantages for businesses aiming to enhance their understanding of customer interactions. By analyzing user behavior, companies can identify patterns and trends that reveal how customers engage with their products or services. This insight allows for more personalized marketing strategies, ultimately improving user experience and increasing customer satisfaction. Furthermore, leveraging behavioral analytics can lead to better decision-making. Businesses can optimize their offerings based on real-time data, making adjustments that align with customer preferences. This data-driven approach not only boosts conversion rates but also fosters long-term customer loyalty by addressing their needs effectively.
1. Web Analytics Tools
These tools track user behavior on websites, providing insights into visitor interactions, page views, and traffic sources. Popular options include Google Analytics and Adobe Analytics.
2. Heatmap Software
Heatmaps visually represent user behavior on a page, showing where users click, scroll, or hover. Tools like Hotjar and Crazy Egg are widely used for this purpose.
3. Session Replay Tools
These tools allow businesses to replay user sessions to understand navigation patterns and identify pain points. Examples include FullStory and Smartlook.
4. Customer Feedback Tools
Incorporating user feedback can enhance behavioral analytics. Tools like Qualaroo and SurveyMonkey gather direct insights from users about their experience.
5. A/B Testing Tools
A/B testing tools help analyze user behavior by comparing different versions of web pages or features to determine which performs better. Optimizely and VWO are common choices.
Some interesting numbers and facts about your company results for Behavioral Analytics
| Country with most fitting companies | United States |
| Amount of fitting manufacturers | 7321 |
| Amount of suitable service providers | 5656 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 2006 |
| Youngest suiting company | 2019 |
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Some interesting questions that has been asked about the results you have just received for Behavioral Analytics
What are related technologies to Behavioral Analytics?
Based on our calculations related technologies to Behavioral Analytics are Big Data, E-Health, Retail Tech, Artificial Intelligence & Machine Learning, E-Commerce
Which industries are mostly working on Behavioral Analytics?
The most represented industries which are working in Behavioral Analytics are IT, Software and Services, Marketing Services, Other, Consulting, Healthcare
How does ensun find these Behavioral Analytics Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
