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Top Behavioral Analytics Companies

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60 companies for Behavioral Analytics

Exabeam's Logo

Exabeam

Foster, United States

B

501-1000 Employees

2013

Key takeaway

Exabeam utilizes behavioral analytics to establish a baseline of normal user and device behavior, enabling the detection and prioritization of anomalies based on risk. This approach is essential for enhancing security operations and effectively responding to cyber threats.

Highlighted product

Product

Behavioral Analytics - Exabeam

Behavioral analytics baseline the normal behavior of users and devices with histograms, to detect, prioritize, and respond to anomalies based on risk.

Optimal Strategix Group's Logo

Optimal Strategix Group

Reilly Township, United States

B

101-250 Employees

2008

Key takeaway

OSG emphasizes the importance of understanding individual customer behavior and motivations to drive business growth. Their customizable solutions and industry-leading technology focus on behavioral analytics, helping clients predict customer decisions and enhance engagement.

Highlighted product

Core business

Behavioral Analytics Predicting Customer Behavior | OSG

Uncover how and why your customers make decisions with our industry-leading technology that analyzes behavioral analytics and consumer behavior.

Anthrolytics Ltd's Logo

Anthrolytics Ltd

London, United Kingdom

A

1-10 Employees

-

Key takeaway

Anthrolytics PropensityLens offers predictive behavioral analytics that identifies the next likely behaviors of customers and employees by analyzing operational data within an organization. Their AI-driven solution assesses interactions to forecast emotional profiles and behaviors, which can help predict customer purchasing patterns and employee retention risks.

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Core business

Anthrolytics | Predictive Behavioral Analytics

Anthrolytics Predictive Behavioral Analytics Solution predicts the next likely behavior of every customer or employee, every day. Its patent pending AI assesses every significant interaction, predicting an emotional profile and next likely behavior. This can predict which customers will buy more, buy less, or churn. For employees it can predict who is likely to resign, who is likely to take unplanned absence and which employees are heading towards burnout.

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Analytics Logic's Logo

Analytics Logic

Vienna, United States

B

1-10 Employees

2014

Key takeaway

Analytics Logic specializes in uncovering valuable insights from your digital assets, enabling faster and more informed decision-making. Their expertise in digital analytics, particularly for federal government clients, highlights their capability to transform complex data into actionable intelligence.

Highlighted product

Service

Services Archive - Analytics Logic

ACTIVE ANALYTICS LTD.'s Logo

ACTIVE ANALYTICS LTD.

Hereford, United Kingdom

A

1-10 Employees

-

Key takeaway

Active Analytics specializes in providing analytical solutions and training in statistics and machine learning, which are essential components of behavioral analytics. They collaborate closely with clients to ensure that the analytical applications developed effectively meet their specific needs, enhancing decision-making through data-driven insights.

Highlighted product

Core business

Active Analytics Ltd - About

Snoobi Technology BV - online analytics solutions's Logo

Snoobi Technology BV - online analytics solutions

Amsterdam, Netherlands

A

1-10 Employees

2008

Key takeaway

Snoobi offers advanced behavioral analytics that allows users to analyze engagement and navigation patterns on their portals or SharePoint® sites, providing valuable insights into traffic sources and customer activities. This capability enables organizations to measure the effectiveness of their online channels and allocate resources more effectively.

Highlighted product

Product

Advanced analytics - Snoobi

Truemetrics's Logo

Truemetrics

South Pasadena, United States

B

11-50 Employees

2006

Key takeaway

The company offers expert data solutions that provide a deep understanding of customer interactions and conversion rates, making it a trusted leader in digital analytics since 2006.

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Service

Reporting & Analytics

Mouseflow's Logo

Mouseflow

Copenhagen, Denmark

A

11-50 Employees

2010

Key takeaway

Mouseflow is dedicated to providing best-in-class behavior analytics, offering real user insights that reveal how customers interact with websites. Their commitment to privacy and compliance with data laws ensures that users can optimize their digital strategies effectively and securely.

Highlighted product

Product

Behavior Analytics - Improve Your Website With Mouseflow

Optimize your website and start increasing conversions. Real user insights show you how customers interact with your website.

TCB Analytics's Logo

TCB Analytics

Venice, United States

B

1-10 Employees

-

Key takeaway

TCB Analytics specializes in data and analytics, offering comprehensive solutions that help clients visualize and analyze their data to extract actionable insights. Their team of experts, experienced in various industries, drives innovative strategies that can enhance behavioral analytics efforts.

Highlighted product

Service

Advanced Analytics · TCB Analytics

Intlock's Logo

Intlock

Boston, United States

B

11-50 Employees

2005

Key takeaway

Intlock's CardioLog Analytics offers advanced behavioral targeting tools that enable organizations to create personalized user experiences based on visitor interactions, such as page clicks and demographic data. This capability helps optimize engagement and improve the effectiveness of SharePoint and Office 365 applications.

Highlighted product

Product

Behavioral Targeting Tools | CardioLog Analytics

Behavioral Targeting Tools allows you to unlock the power of your portal by creating custom user experiences that suit individual visitors.


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Things to know about Behavioral Analytics

What is Behavioral Analytics?

Behavioral analytics focuses on understanding user behavior through the collection and analysis of data generated by users' interactions with a product or service. This form of analysis helps organizations identify patterns, preferences, and trends in user activity, enabling them to tailor experiences, improve engagement, and drive conversions. By leveraging various tools and technologies, businesses can gain insights into how users navigate their websites or applications. These insights provide valuable information for optimizing user interfaces, personalizing content, and enhancing overall customer satisfaction. The integration of behavioral analytics can significantly impact marketing strategies and product development, leading to more informed decisions based on user feedback and behavior.


How does Behavioral Analytics improve user experience?

Behavioral analytics enhances user experience by providing insights into how users interact with products or services. By analyzing patterns in user behavior, companies can identify pain points and optimize their offerings accordingly. This data-driven approach allows for personalized experiences, as businesses can tailor content, recommendations, and features to meet the specific needs of their users. In addition, behavioral analytics enables real-time adjustments to user interfaces. By understanding where users struggle or succeed, companies can make informed design changes that lead to smoother navigation and increased satisfaction. Ultimately, leveraging behavioral analytics fosters a more engaging and relevant experience for users, driving higher retention and loyalty.


What are the key components of Behavioral Analytics?

1. Data Collection
Behavioral analytics relies on the systematic gathering of data from various user interactions. This includes tracking clicks, page views, time spent on pages, and actions taken within applications. The data can come from websites, mobile apps, and other digital platforms.

2. Data Analysis
Analyzing the collected data is crucial for understanding user behavior patterns. Advanced algorithms and machine learning techniques are often employed to identify trends and insights, which help in interpreting user actions and predicting future behavior.

3. User Segmentation
Effective behavioral analytics involves segmenting users based on their interactions and characteristics. This segmentation enables businesses to tailor their marketing efforts and improve user experiences by addressing specific needs or preferences of different groups.

4. Visualization Tools
Visualization tools play a vital role in presenting data in an easily digestible format. Dashboards and reports help stakeholders understand complex data through graphs, charts, and heat maps, facilitating better decision-making.

5. Actionable Insights
The ultimate goal of behavioral analytics is to derive actionable insights that drive business strategies. By understanding user behavior, companies can optimize their products, enhance customer engagement, and improve conversion rates.


How can Behavioral Analytics benefit businesses?

Behavioral analytics offers significant advantages for businesses aiming to enhance their understanding of customer interactions. By analyzing user behavior, companies can identify patterns and trends that reveal how customers engage with their products or services. This insight allows for more personalized marketing strategies, ultimately improving user experience and increasing customer satisfaction. Furthermore, leveraging behavioral analytics can lead to better decision-making. Businesses can optimize their offerings based on real-time data, making adjustments that align with customer preferences. This data-driven approach not only boosts conversion rates but also fosters long-term customer loyalty by addressing their needs effectively.


What tools are commonly used in Behavioral Analytics?

1. Web Analytics Tools
These tools track user behavior on websites, providing insights into visitor interactions, page views, and traffic sources. Popular options include Google Analytics and Adobe Analytics.

2. Heatmap Software
Heatmaps visually represent user behavior on a page, showing where users click, scroll, or hover. Tools like Hotjar and Crazy Egg are widely used for this purpose.

3. Session Replay Tools
These tools allow businesses to replay user sessions to understand navigation patterns and identify pain points. Examples include FullStory and Smartlook.

4. Customer Feedback Tools
Incorporating user feedback can enhance behavioral analytics. Tools like Qualaroo and SurveyMonkey gather direct insights from users about their experience.

5. A/B Testing Tools
A/B testing tools help analyze user behavior by comparing different versions of web pages or features to determine which performs better. Optimizely and VWO are common choices.


Insights about the Behavioral Analytics results above

Some interesting numbers and facts about your company results for Behavioral Analytics

Country with most fitting companiesUnited States
Amount of fitting manufacturers6358
Amount of suitable service providers5044
Average amount of employees11-50
Oldest suiting company2005
Youngest suiting company2014

Geographic distribution of results





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Frequently asked questions (FAQ) about Behavioral Analytics Companies

Some interesting questions that has been asked about the results you have just received for Behavioral Analytics

Based on our calculations related technologies to Behavioral Analytics are Big Data, E-Health, Retail Tech, Artificial Intelligence & Machine Learning, E-Commerce

The most represented industries which are working in Behavioral Analytics are IT, Software and Services, Other, Marketing Services, Consulting, Healthcare

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