REVEAL Sensory

REVEAL Sensory performs Descriptive Sensory Testing for brands, private labels, and manufacturers, supplying R&D and marketing teams in the food and beverage industry with valuable data and insights to make informed decisions. The quantitative descriptive approach provides an overview of the appearance, aroma, flavor, taste, and texture of products, describing and quantifying differences between products by creating a rich sensory language and scoring samples. With an efficient operating model and by maintaining a ready-to-commence trained panel, REVEAL Sensory operates at the increasingly challenging pace set by internal management teams. Critical to the success of each evaluation, REVEAL Sensory will identify and recommend the products to include in the evaluation. The team interprets the data collected to provide critical insights that enable companies to make informed decisions. With a nimble operating model and by maintaining a ready-to-commence trained panel, we are prepared to operate at the increasingly challenging pace set by contemporary food and beverage manufacturer management teams—without compromising. This lower overhead model for clients distinguishes our services from many other options, allowing us the flexibility and agility to deliver a high level of customer service devoid of the bureaucracy that can be encountered from larger organizations. Led by a moderator throughout, the panel communicates and develops the lexicon for product attributes.