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Brand Vista
Manchester, United Kingdom
A
11-50 Employees
-
Key takeaway
Definition is a brand tracking agency that specializes in continuously measuring brand performance within the market and against competitors. They employ tools like the Brand Alignment Monitor (BAM™) to provide insights that help businesses understand and enhance their brand strategies over time.
Reference
Service
Brand Tracking Agency | Definition
We’re a brand tracking agency (and much more besides), so we help you work out how well your brand’s doing and how it could do better. Find out how we’ve helped Merlin Entertainments and others.
TechValidate Software
Emeryville, United States
B
51-100 Employees
2007
Key takeaway
SurveyMonkey offers a dedicated brand tracking solution that enables companies to enhance brand awareness and monitor competitive threats. With AI-powered insights and customizable tracking features, organizations can effectively fuel their brand strategy and identify new growth opportunities.
Reference
Product
Brand Tracker | SurveyMonkey
The SurveyMonkey brand tracking solution easily helps companies improve brand awareness and monitor competitive threats. Find out how.
Latana Brand Tracking
Berlin, Germany
A
51-100 Employees
-
Key takeaway
Latana is a specialized brand tracking tool that enables organizations to measure and track consumer perceptions of their brand across over 100 countries. With its intuitive dashboard, Latana provides reliable insights into target markets, helping brands understand their growth potential and competitive performance.
Reference
Core business
Advanced Brand Tracking Software Helping Brands Grow | Latana
Find out more about Latana, a brand tracking solution here to help brands make better marketing decisions by delivering world-class, scalable insights.
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Momentive
United States
B
1001-5000 Employees
1999
Key takeaway
Momentive offers a Brand Tracking solution that provides continuous insights and comprehensive metrics to enhance brand strategy, focusing on key aspects like awareness, consideration, and loyalty.
Reference
Product
Brand Tracking solution | Momentive
Fine-tune your brand strategy with continuous insights and full-funnel metrics—including awareness, consideration, and loyalty.
Brandlytics.io
Carlsbad, United States
B
1-10 Employees
2020
Key takeaway
Brandlytics.io specializes in analytics and data science, offering insights into brand positioning and the value of marketing efforts. Their expertise in research and technology helps businesses understand how to effectively reach and retain target consumers.
Reference
Core business
Brandlytics.io – Brandlytics Helps Clients Acquire More Customers Faster
MarketSight
Newton, United States
B
11-50 Employees
2006
Key takeaway
The Dynata platform offers comprehensive brand tracking capabilities, enabling businesses to discover the factors driving their brand performance. With its extensive data and insights, Dynata connects brands with consumer opinions, enhancing market understanding and advertising strategies.
Reference
Product
Brand Tracking - MarketSight
The Harris Poll
Chicago, United States
B
101-250 Employees
1963
Key takeaway
Harris Brand Platform offers advanced analytics for effective brand tracking, allowing businesses to gain real-time insights and monitor their brand performance metrics. With a strong foundation in marketing research through The Harris Poll, the platform enables users to analyze valuable brand data and stay attuned to public sentiment.
Reference
Product
Brand Tracking Through Advanced Analytics - Harris Brand Platform
Harris Brand Platform provides brand tracking through advanced analytics. Gain insights directly from users and view real-time brand metrics.
Marketing Brandz
Mumbai, India
D
1-10 Employees
2017
Key takeaway
Marketing Brandz emphasizes its commitment to maximizing return on investment through comprehensive online brand management and a wide range of marketing services. Their focus on staying ahead of digital marketing trends positions them as leaders in the industry, making them well-equipped for effective brand tracking and management.
Reference
Service
Service – Marketing Brandz
BrandDelta
Porto, Portugal
A
11-50 Employees
2021
Key takeaway
The company emphasizes the importance of integrating brand tracking into marketing and business planning, making it more understandable and frequent. Their methodology focuses on aligning brands with consumer motivations, ultimately enhancing brand value and measurement.
Reference
Core business
Brand Delta – Set the New Standard for your Brand Track
Set the New Standard for your Brand Track
Launchpad Research Ltd
London, United Kingdom
A
11-50 Employees
2002
Key takeaway
Launchpad Research specializes in brand tracking and research, emphasizing the importance of strong brands for improved performance. Their expertise and collaborative approach ensure clients receive actionable insights and metrics that measure both current brand health and future threats.
Reference
Service
Brand research agency - Launchpad Research
Our brand research help clients create and develop strong, competitive brands that stand out within their industries.
Technologies which have been searched by others and may be interesting for you:
Brand tracking refers to the continuous measurement and analysis of a brand’s performance in the marketplace over time. This process involves collecting data on various metrics such as brand awareness, perception, and customer loyalty, which helps businesses understand how their brand is perceived by consumers. By utilizing surveys, social media monitoring, and other analytical tools, companies can gather insights that inform marketing strategies and brand positioning. The data obtained from brand tracking allows organizations to identify strengths and weaknesses, assess the impact of marketing campaigns, and make informed decisions to enhance brand equity.
Brand tracking functions by systematically collecting and analyzing data related to a brand's performance in the market. This typically involves monitoring consumer perceptions, brand awareness, and overall sentiment over time. Providers utilize various methodologies, including surveys, social media analysis, and web analytics, to gather insights on how a brand is perceived compared to competitors. Data collected is then analyzed to identify trends, measure the effectiveness of marketing strategies, and understand consumer behavior. By tracking key metrics such as brand recall and customer loyalty, these providers help businesses make informed decisions to enhance brand positioning and optimize marketing efforts.
Brand tracking is crucial for businesses as it provides insights into consumer perceptions and behaviors over time. By monitoring brand awareness, sentiment, and market position, companies can identify trends and make informed decisions to enhance their marketing strategies. This process allows businesses to gauge the effectiveness of their campaigns and adapt to changing consumer preferences, ultimately fostering brand loyalty and driving sales. Additionally, brand tracking helps in identifying competitive advantages and weaknesses. Businesses can respond proactively to shifts in consumer attitudes or emerging market threats. This ongoing analysis is vital for maintaining relevance in a dynamic marketplace, ensuring that brands remain top-of-mind for their target audience.
Brand tracking utilizes various metrics to assess brand performance and consumer perception. Key indicators include brand awareness, which measures how well consumers recognize a brand, and brand equity, reflecting the value added to a product by its brand name. Additionally, brand loyalty gauges the commitment of consumers to repurchase a brand, while brand sentiment analyzes consumer feelings towards the brand through qualitative data. Market share is also crucial, indicating a brand's portion of total sales in its market. These metrics collectively provide a comprehensive view of a brand's position in the marketplace.
Brand tracking plays a crucial role in shaping effective marketing strategies. By continuously monitoring brand performance and consumer perceptions, businesses can identify trends and shifts in audience preferences. This data allows marketers to make informed decisions, such as adjusting messaging, targeting specific demographics, or refining product offerings. Additionally, brand tracking provides insights into the effectiveness of marketing campaigns. Understanding how different initiatives resonate with consumers enables companies to allocate resources more efficiently and optimize future campaigns. Ultimately, leveraging brand tracking leads to more targeted strategies that enhance brand equity and drive customer loyalty.
Some interesting numbers and facts about your company results for Brand Tracking
| Country with most fitting companies | United States |
| Amount of fitting manufacturers | 3824 |
| Amount of suitable service providers | 7973 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1963 |
| Youngest suiting company | 2021 |
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Some interesting questions that has been asked about the results you have just received for Brand Tracking
What are related technologies to Brand Tracking?
Based on our calculations related technologies to Brand Tracking are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Who are Start-Ups in the field of Brand Tracking?
Start-Ups who are working in Brand Tracking are BrandDelta
Which industries are mostly working on Brand Tracking?
The most represented industries which are working in Brand Tracking are Marketing Services, IT, Software and Services, Other, Consulting, Research
How does ensun find these Brand Tracking Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
