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Brand Vista
Manchester, United Kingdom
11-50 Employees
-
Key takeaway
Definition is a brand tracking agency that specializes in continuously measuring brand performance within the market and against competitors. They employ tools like the Brand Alignment Monitor (BAM™) to provide insights that help businesses understand and enhance their brand strategies over time.
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Service
Brand Tracking Agency | Definition
We’re a brand tracking agency (and much more besides), so we help you work out how well your brand’s doing and how it could do better. Find out how we’ve helped Merlin Entertainments and others.
TagTraumMedia
Berlin, Germany
1-10 Employees
-
Key takeaway
TagTraumMedia is a creative and innovative digital company specializing in cyberidentity, emphasizing their expertise in effective branding and presentation.
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Service
Branding – TagTraumMedia
Latana Brand Tracking
Berlin, Germany
51-100 Employees
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Key takeaway
Latana is a specialized brand tracking tool that enables organizations to measure and track consumer perceptions of their brand across over 100 countries. With its intuitive dashboard, Latana provides reliable insights into target markets, helping brands understand their growth potential and competitive performance.
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Core business
Advanced Brand Tracking Software Helping Brands Grow | Latana
Find out more about Latana, a brand tracking solution here to help brands make better marketing decisions by delivering world-class, scalable insights.
Marketing Brandz
Mumbai, India
1-10 Employees
2017
Key takeaway
Marketing Brandz emphasizes its commitment to maximizing return on investment through comprehensive online brand management and a wide range of marketing services. Their focus on staying ahead of digital marketing trends positions them as leaders in the industry, making them well-equipped for effective brand tracking and management.
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Service
Service – Marketing Brandz
Trademark Tracking
Sandton, South Africa
1-10 Employees
2012
Key takeaway
Trademark Tracking is a youth-owned corporate identity and visual communications company that specializes in branding design, aiming to create a distinct market presence. Their experienced team and integrated digital marketing solutions provide clients with innovative strategies to enhance brand visibility.
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Core business
Company Profile – Trademark Tracking
Digital Trace
Dusseldorf, Germany
11-50 Employees
2018
Key takeaway
Digital Trace offers innovative solutions for optimizing digital marketing campaigns, which is essential for effective brand tracking. Their programmatic advertising approach ensures precise targeting and automated campaign optimization, helping advertisers and agencies enhance their brand visibility and performance in the digital landscape.
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Core business
Digital Trace
Bei Digital Trace entwickeln wir innovative Lösungen zur Optimierung digitaler Marketingkampagnen. Zu unseren Kunden zählen führende Werbeagenturen, für die wir Marken und Produkte namhafter Unternehmen bewerben.
Brandware - BrandPortal and Brand Management Software
Amsterdam, Netherlands
1-10 Employees
2012
Key takeaway
Brandware offers a user-friendly and affordable brand portal that simplifies the management and sharing of brand guidelines and assets. This innovative solution addresses the complexities of traditional digital asset management systems, making it easier for brands to maintain and track their identity.
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Product
Brand support | Brandware
Brandlytics.io
Carlsbad, United States
1-10 Employees
2020
Key takeaway
Brandlytics.io specializes in analytics and data science, offering insights into brand positioning and the value of marketing efforts. Their expertise in research and technology helps businesses understand how to effectively reach and retain target consumers.
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Core business
Brandlytics.io – Brandlytics Helps Clients Acquire More Customers Faster
BrandingTouch.com
Shelby, United States
1-10 Employees
2004
Key takeaway
BrandingTouch Marketing emphasizes its commitment to creating unique and customer-specific online campaigns that generate trackable results. Their approach simplifies complex marketing strategies into manageable steps, making it easier for businesses to implement effective brand tracking and measurement.
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Service
BrandingTouch Marketing Services
Not your ordinary boutique marketing agency offering canned services, BrandingTouch creates unique and customer-specific online campaigns from scratch to reflect and encapsulate your marketing objectives. We listen first, then employ the sophisticated and technical aspects of online marketing. Our goal, to deliver simple to understand and implement marketing campaigns that generate trackable results.
Zeimmedia Bettina Nordhausen
Aachen, Germany
1-10 Employees
-
Key takeaway
Zeimmedia has been active since 1999, creating strategies that visualize compelling and distinctive corporate identities, which is crucial for effective brand tracking. Their expertise lies in simplifying complex products and services, ensuring that brands resonate with their audience.
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Product
Teambranding. – Zeimmedia
Technologies which have been searched by others and may be interesting for you:
Brand tracking refers to the continuous measurement and analysis of a brand’s performance in the marketplace over time. This process involves collecting data on various metrics such as brand awareness, perception, and customer loyalty, which helps businesses understand how their brand is perceived by consumers. By utilizing surveys, social media monitoring, and other analytical tools, companies can gather insights that inform marketing strategies and brand positioning. The data obtained from brand tracking allows organizations to identify strengths and weaknesses, assess the impact of marketing campaigns, and make informed decisions to enhance brand equity.
Brand tracking functions by systematically collecting and analyzing data related to a brand's performance in the market. This typically involves monitoring consumer perceptions, brand awareness, and overall sentiment over time. Providers utilize various methodologies, including surveys, social media analysis, and web analytics, to gather insights on how a brand is perceived compared to competitors. Data collected is then analyzed to identify trends, measure the effectiveness of marketing strategies, and understand consumer behavior. By tracking key metrics such as brand recall and customer loyalty, these providers help businesses make informed decisions to enhance brand positioning and optimize marketing efforts.
Brand tracking is crucial for businesses as it provides insights into consumer perceptions and behaviors over time. By monitoring brand awareness, sentiment, and market position, companies can identify trends and make informed decisions to enhance their marketing strategies. This process allows businesses to gauge the effectiveness of their campaigns and adapt to changing consumer preferences, ultimately fostering brand loyalty and driving sales. Additionally, brand tracking helps in identifying competitive advantages and weaknesses. Businesses can respond proactively to shifts in consumer attitudes or emerging market threats. This ongoing analysis is vital for maintaining relevance in a dynamic marketplace, ensuring that brands remain top-of-mind for their target audience.
Brand tracking utilizes various metrics to assess brand performance and consumer perception. Key indicators include brand awareness, which measures how well consumers recognize a brand, and brand equity, reflecting the value added to a product by its brand name. Additionally, brand loyalty gauges the commitment of consumers to repurchase a brand, while brand sentiment analyzes consumer feelings towards the brand through qualitative data. Market share is also crucial, indicating a brand's portion of total sales in its market. These metrics collectively provide a comprehensive view of a brand's position in the marketplace.
Brand tracking plays a crucial role in shaping effective marketing strategies. By continuously monitoring brand performance and consumer perceptions, businesses can identify trends and shifts in audience preferences. This data allows marketers to make informed decisions, such as adjusting messaging, targeting specific demographics, or refining product offerings. Additionally, brand tracking provides insights into the effectiveness of marketing campaigns. Understanding how different initiatives resonate with consumers enables companies to allocate resources more efficiently and optimize future campaigns. Ultimately, leveraging brand tracking leads to more targeted strategies that enhance brand equity and drive customer loyalty.
Some interesting numbers and facts about your company results for Brand Tracking
| Country with most fitting companies | Germany |
| Amount of fitting manufacturers | 2526 |
| Amount of suitable service providers | 5648 |
| Average amount of employees | 1-10 |
| Oldest suiting company | 2004 |
| Youngest suiting company | 2020 |
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Some interesting questions that has been asked about the results you have just received for Brand Tracking
What are related technologies to Brand Tracking?
Based on our calculations related technologies to Brand Tracking are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Who are Start-Ups in the field of Brand Tracking?
Start-Ups who are working in Brand Tracking are Brandlytics.io
Which industries are mostly working on Brand Tracking?
The most represented industries which are working in Brand Tracking are Marketing Services, IT, Software and Services, Other, Consulting, Media and Entertainment
How does ensun find these Brand Tracking Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
