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Top Qualitative Research Companies in Japan

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23 companies for Qualitative Research in Japan

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Sugata Research's Logo

Sugata Research

Tokyo, Japan

A

11-50 Employees

2007

Key takeaway

Sugata Research specializes in qualitative research, offering customized methodologies to deeply understand consumer behaviors and preferences across various stages of life and product categories. Their immersive research techniques, conducted in natural environments, provide valuable insights through interviews and observational methods, making them well-equipped to address unique marketing challenges.

Reference

Product

Qualitative Research | Japan Market Research Agency | SUGATA RESEARCH

Useful methodologies in qualitative research Many different methodologies are used in qualitative research and therefore it is very important to select/combine ideal methodologies to meet your objectives. Each research plan we recommend to clients at Sugata Research is customized based on in-depth understandings of the research objectives. World class research labs Our industry-leading research facilities are fully equipped with high definition audio-visual set-ups for the capture, streaming and presentation of all kinds of digital content. This ensures quality delivery of … More

AURNI's Logo

AURNI

Tokyo, Japan

A

1-10 Employees

2018

Key takeaway

AURNI is a reputable market researcher in NE Asia, certified to the ISO 20252 global quality management standard, ensuring reliable quality in qualitative research through professional management and expertise. They support marketing researchers in understanding customer and market dynamics, particularly in Japan, China, South Korea, and Taiwan.

Reference

Service

Audited Research Network - AURNI Quality Consulting

AURNI supports marketing research providers to improve the quality of their research processes and their quality management processes. Marketing research providers, working with AURNI, develop research work processes that efficiently leverage their unique strengths and talents, and also design

AQ's Logo

AQ

Tokyo, Japan

A

1-10 Employees

2004

Key takeaway

The company specializes in qualitative research to provide deep insights into user responses to products, guiding teams through design decisions and helping to prototype and validate ideas that enhance business growth.

Reference

Core business

AQ - Digital product design and research studio in Tokyo and Paris

AQ is a design studio specializing in digital products, services and communication, with offices in Tokyo and Paris.

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Aqua Insights Japan's Logo

Aqua Insights Japan

Tokyo, Japan

A

1-10 Employees

2018

Key takeaway

Aqua Insights Japan emphasizes its flexible and problem-solving approach to qualitative research, providing contextual background and highly visual reporting that includes cultural insights and actionable recommendations. Their bilingual and bicultural staff facilitate smooth navigation through all research stages, ensuring a comprehensive understanding of the findings.

Reference

Core business

Home - Aqua Insights Japan Market Research

Kadence International's Logo

Kadence International

Tokyo, Japan

A

501-1000 Employees

1991

Key takeaway

Kadence International is a global market research agency that specializes in understanding market dynamics and consumer behavior. Their expertise in qualitative research has been pivotal in identifying key drivers for brand improvement and shaping effective marketing strategies.

Reference

Service

Market Research Services | Market Research Consulting | Kadence

Explore our broad spectrum of market research services, including market understanding, NPD research, brand research, fieldwork services and insight activation.

GMO Research Inc.'s Logo

GMO Research Inc.

Tokyo, Japan

A

51-100 Employees

2002

Key takeaway

The company, GMO Research, offers a robust online consumer panel network, Asia Cloud Panel, which includes over 55 million panelists across 16 APAC countries. This diverse panel allows for effective qualitative research by engaging a wide range of voices, from consumers to CEOs, providing valuable market insights and fostering innovation.

Reference

Service

Services | GMO Research

Online Research Club's Logo

Online Research Club

Tsushima, Japan

A

251-500 Employees

2011

Key takeaway

The Online Research Club is actively seeking collaboration on a project that involves qualitative research through data collection via questionnaires from high school students in Vietnam. This study aims to enhance understanding of mental healthcare needs, particularly in suicide prevention.

Reference

Core business

Online Research Club - About

Online Research Club Everyone can do research!

Secret Lab Inc.'s Logo

Secret Lab Inc.

Tokyo, Japan

A

1-10 Employees

2011

Key takeaway

The company specializes in experience design and strategy consulting, emphasizing ethnographic research and insight analysis as key components of their design process. Their extensive experience in developing design systems and creating innovative product concepts and service experiences positions them well for qualitative research in design strategy.

Reference

Core business

Secret Lab, Inc. | Experience Design and Design Strategy

Engagement Lab's Logo

Engagement Lab

Tokyo, Japan

A

51-100 Employees

-

Key takeaway

Engagement Lab is a prominent market research platform that enhances consumer engagement through participation in tailored marketing strategies. They offer access to a vast network of over 48 million consumers, providing significant growth opportunities for businesses while facilitating effective market research projects.

Reference

Core business

about

about

tei Solutions Inc's Logo

tei Solutions Inc

Tsukuba, Japan

A

1-10 Employees

2010

Key takeaway

Analytical Services tei Solutions provides a range of analytical characterization services, including microscopy and spectroscopy, which are essential for qualitative research.

Reference

Service

Consulting Service - tei soltions


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Information about Qualitative Research in Japan

When exploring the qualitative research industry in Japan, several key considerations come into play. Understanding the cultural nuances is crucial, as Japan places a strong emphasis on group harmony and indirect communication, which can influence research methodologies and participant engagement. Additionally, regulatory compliance is essential; researchers must be aware of privacy laws, such as the Act on the Protection of Personal Information, which governs data collection and handling. The competitive landscape is characterized by both local firms and international players, creating a dynamic environment that offers diverse methodologies and approaches. Researchers should also be aware of the unique challenges, such as the aging population and declining birth rates, which may affect consumer behavior and market trends. Opportunities abound in sectors like technology, healthcare, and sustainability, where qualitative insights can drive innovation and product development. Environmental concerns are increasingly relevant, as consumers in Japan are becoming more conscious of sustainability issues, prompting businesses to integrate eco-friendly practices. Lastly, the global relevance of qualitative research in Japan is significant, as findings from this market can provide valuable insights for international businesses looking to understand Asian markets. By considering these factors, individuals can gain a comprehensive understanding of the qualitative research landscape in Japan.


Insights about the Qualitative Research results above

Some interesting numbers and facts about your company results for Qualitative Research

Country with most fitting companiesJapan
Amount of fitting manufacturers9
Amount of suitable service providers16
Average amount of employees11-50
Oldest suiting company1991
Youngest suiting company2018

Frequently asked questions (FAQ) about Qualitative Research Companies

Some interesting questions that has been asked about the results you have just received for Qualitative Research

Based on our calculations related technologies to Qualitative Research are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting

The most represented industries which are working in Qualitative Research are Research, Marketing Services, Human Resources, IT, Software and Services, Consulting

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Qualitative Research results by various countries

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