The Good Food Institute Europe

European governments have set some of the world’s most ambitious targets for reducing emissions and farming in harmony with nature – and diversifying our protein supply will be essential to achieve them. Plant-based and cultivated meat could deliver the meat people want with up to 90% less land, and fermentation can make nutritious food from crops that would otherwise go to waste. Home to some of the field’s most innovative scientists and startups, we have the potential to lead the world on alternative proteins.But as countries like the United States and China begin to invest, Europe risks falling behind as it did with solar energy. Animal agriculture causes 20% of global greenhouse gas emissions – equivalent to all the planes, trucks, cars, trains and ships on Earth. Shifting to plant-based and cultivated meat could reduce climate emissions by up to 92% compared with farming animals – enabling people to eat their favourite foods without accelerating the climate crisis. Alternative proteins like plant-based meat can offer consumers convenient options that are easy to incorporate into their routines as they transition towards healthier diets, alongside existing initiatives to improve the availability and affordability of plant-based whole foods. Europe is the world’s biggest market for plant-based meat, and the birthplace of cultivated meat. Arrange interviews with alternative protein experts, find photos and facts, and access GFI Europe’s latest press releases.