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Touchstone Research
Branford, United States
B
11-50 Employees
1993
Key takeaway
Touchstone Research specializes in qualitative research, offering a variety of online qualitative research services such as focus groups, in-depth interviews, UX research, insight communities, and diary projects. Their innovative approach and expertise in diverse industries enable them to provide actionable insights that drive informed decision-making for their clients.
Reference
Service
Qualitative Market Research Company | Qualitative Research
Online Qualitative Research Services: Focus Groups, IDI's, UX Research, Insight Communities & Diary Projects
Quorus Consulting Group Inc.
Ottawa, Canada
A
1-10 Employees
2008
Key takeaway
Quorus is a reputable market research company that specializes in qualitative research, highlighting its expertise and reliability in this area.
Reference
Service
Qualitative Research
Edge Consulting srl
Milan, Italy
B
11-50 Employees
2004
Key takeaway
The company emphasizes that qualitative research provides deep insights into the motivations behind human behavior, desires, and needs. This approach is particularly useful for understanding attitudes, behaviors, and the values of specific groups, such as doctors.
Reference
Service
Qualitative research - Edge Consulting
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The Insights Shop
Ajax, Canada
A
11-50 Employees
2018
Key takeaway
The company offers a comprehensive screening and recruitment process for participants, ensuring reliable insights for qualitative research. Their portfolio of fieldwork and research services is designed to provide detailed insights, enhancing the overall research experience.
Reference
Product
Qualitative Research: Detailed Insights – The Insights Shop
The MarkeTech Group
Davis, United States
B
11-50 Employees
1995
Key takeaway
The company specializes in qualitative research, utilizing both qualitative and quantitative methodologies to gain deep insights into customer motivations within the medical fields of Imaging, Devices and Diagnostics, Healthcare IT, and Pharmaceuticals. Their innovative approach and expertise enable them to effectively address complex decision-making processes and model buying groups, ensuring that clients receive tailored support for their specific needs.
Reference
Product
Qualitative Methodologies | The Marketech Group
Webcall International Research
Hong Kong Island, China
D
11-50 Employees
2010
Key takeaway
Webcall International Research offers comprehensive qualitative research services, including focus groups, in-depth interviews (IDIs), and central location testing (CLT) across major Asian markets. They utilize innovative methodologies and a range of qualitative techniques to gather reliable insights for decision-makers and key opinion leaders.
Reference
Service
Qualitative Data Collection - Webcall International Research
Qualitas Research
North Vancouver, Canada
A
1-10 Employees
2012
Key takeaway
Qualitas Research is a dedicated team of independent research consultants specializing in qualitative research methodologies and advanced data analysis techniques. They offer comprehensive research support services, including surveys and qualitative research, tailored to meet the specific needs of diverse clients.
Reference
Core business
Qualitas Research - Social Research Company
Qualitas Research is a full service social research firm. We provide research consulting and data analysis services to government departments, non-profits, research agencies, and other organizations.
Nichols Research, Inc.
Fremont, United States
B
1-10 Employees
-
Key takeaway
Nichols Research is a specialized marketing research company that offers a range of qualitative services, emphasizing the importance of discussions in uncovering valuable insights. Their commitment to innovative methodologies and diverse approaches ensures that they effectively address the unique needs of their clients in the research community.
Reference
Service
Qualitative Services - Nichols Research
THE SOCIAL RESEARCH CENTRE PTY LTD
Melbourne, Australia
A
251-500 Employees
2001
Key takeaway
The Social Research Centre emphasizes its commitment to qualitative research as part of its comprehensive offerings. With access to top-tier researchers and a focus on best practices in study design and data collection, the company supports informed decision-making through innovative social research and evaluation services.
Reference
Service
Qualitative Research | Social Research Centre
Stitch Marketing Research
San Diego, United States
B
1-10 Employees
2007
Key takeaway
The company specializes in qualitative research, offering consulting services that emphasize human decision-making and the subjective experience. They provide a fresh perspective based on primary market input, equipping clients with valuable industry insights tailored to their business objectives.
Reference
Service
Primary Qualitative Research Company & Services
We provide a practical way to outsource qualitative research needs, regardless of the size of your organization or industry. Talk to an expert today!
Technologies which have been searched by others and may be interesting for you:
Qualitative Research is a method used to gather in-depth insights into people's thoughts, behaviors, and experiences. It typically employs techniques such as interviews, focus groups, and observations to collect non-numerical data. This approach allows researchers to explore complex issues, understand motivations, and generate rich narratives that quantitative methods may overlook. By focusing on quality rather than quantity, qualitative research offers a nuanced understanding of social phenomena, making it invaluable for fields such as social sciences, marketing, and health studies.
Qualitative research focuses on understanding human behavior and the reasons behind it. It involves collecting non-numerical data, such as interviews, open-ended surveys, and observations, to gain insights into people's thoughts, feelings, and experiences. This type of research emphasizes the context and depth of information, allowing for a more nuanced understanding of complex issues. In contrast, quantitative research deals with numerical data and statistical analysis. It aims to quantify problems by looking at measurable variables and often employs tools like surveys with closed-ended questions. This approach facilitates the identification of patterns and generalizations across larger populations, but it may lack the depth of insight that qualitative methods provide. The two methodologies serve different purposes and are often complementary in research studies.
1. Interviews
Interviews are a primary method in qualitative research, allowing for in-depth exploration of participants' thoughts and experiences. They can be structured, semi-structured, or unstructured, enabling researchers to adapt their questions based on responses.
2. Focus Groups
Focus groups involve guided discussions with a small group of participants, facilitating interaction and generating diverse perspectives on a specific topic. This method encourages participants to share their views and can uncover insights that individual interviews may not reveal.
3. Observations
Observational methods involve watching participants in their natural environment to gain insights into their behaviors and interactions. This approach helps researchers understand the context and nuances of the subject matter.
4. Case Studies
Case studies provide a comprehensive examination of a specific instance, event, or group. This method allows for deep analysis and understanding of complex issues, contributing to richer qualitative data.
Qualitative research plays a crucial role in social sciences by providing depth and context to human behavior and social phenomena. It emphasizes understanding the subjective experiences and perspectives of individuals, allowing researchers to explore complex social issues beyond numerical data. This method facilitates the exploration of motivations, beliefs, and emotions, which are essential for comprehending social dynamics. Additionally, qualitative research enables the identification of patterns and themes within social contexts. By employing techniques such as interviews, focus groups, and ethnography, researchers can gather rich, detailed insights that inform theory development and policy-making. Ultimately, the importance of qualitative research lies in its ability to capture the nuances of human experience, contributing to a more holistic understanding of social issues.
1. Transcription
Data analysis begins with transcribing audio or video recordings into text format. This makes it easier to identify themes and patterns in the responses.
2. Coding
Next, researchers assign codes to segments of the data. This involves categorizing information into meaningful themes or concepts, allowing for a structured analysis.
3. Thematic Analysis
After coding, thematic analysis is conducted to identify and interpret patterns within the data. Researchers look for recurring themes that provide insights into the research question.
4. Interpretation
Finally, researchers interpret the findings, relating them back to the research objectives. This step often involves contextualizing the data within existing literature and theories, which enhances the depth of understanding.
Some interesting numbers and facts about your company results for Qualitative Research
| Country with most fitting companies | United Kingdom |
| Amount of fitting manufacturers | 6513 |
| Amount of suitable service providers | 10000 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1993 |
| Youngest suiting company | 2018 |
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Some interesting questions that has been asked about the results you have just received for Qualitative Research
What are related technologies to Qualitative Research?
Based on our calculations related technologies to Qualitative Research are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Which industries are mostly working on Qualitative Research?
The most represented industries which are working in Qualitative Research are IT, Software and Services, Consulting, Research, Other, Human Resources
How does ensun find these Qualitative Research Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.