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IDG Communications Australia
Sydney, Australia
A
51-100 Employees
1964
Key takeaway
The company is focused on driving technology adoption at the intersection of media and marketing, utilizing fully-consented data from its global ecosystem to enhance the effectiveness of its solutions. Their commitment to innovation in martech and the use of algorithms and automation highlights their role in the evolving landscape of advertising and marketing technology.
Reference
Core business
Home - IDG Communications - Australia
Market Me Marketing
Woodside, Australia
A
1-10 Employees
2010
Key takeaway
Market Me Marketing Australia is dedicated to helping businesses adapt to digital advancements through training and workshops. They offer expertise in digital marketing strategies, including social media management and reporting, which could be beneficial for those interested in adtech and martech.
Reference
Core business
advancedtech - Market Me Marketing
Blended Digital
Melbourne, Australia
A
11-50 Employees
2018
Key takeaway
The company specializes in enhancing marketing technology capabilities by integrating customer data, automation, and processes to drive impactful growth. Their expertise in both adtech and martech enables clients to leverage innovative solutions for digital transformation and improved customer experiences.
Reference
Core business
Blended — Marketing Technology Consultancy
Martech / Adtech Consultancy | Marketing Technology Consultancy | Salesforce Marketing Cloud | Adobe Experience Cloud | Iterable | Cheetah Digital | Braze | Emarsys We enhance your companies marketing technology capability and deliver impactful growth by pairing data, automation, process and internal enablement. We blend disparate systems, surface customer data and deliver on Martech capability, weaved together with a working unique model that is proven to deliver success for business’ in a world where over half of all technology transformation initiatives fail.
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The Digital Mavens
Sydney, Australia
A
11-50 Employees
2008
Key takeaway
The company is a leading digital agency that specializes in web development, digital marketing, and ecommerce, emphasizing the integration of various technologies to enhance business productivity. They position themselves as experts in both Adtech and Martech, providing end-to-end digital services that focus on continuous optimization and innovative solutions for clients across different sectors.
Reference
Core business
Digital Experts helping businesses succeed online
We are Web Development, Digital Marketing and Ecommerce digital experts, helping to guide businesses through their digital journey end-to-end.
Data & Marketing
Melbourne, Australia
A
1-10 Employees
2020
Key takeaway
The company emphasizes the importance of integrating data and marketing strategies to maximize marketing returns. They offer end-to-end solutions that combine data insights with effective marketing execution, addressing the challenges of siloed approaches in adtech and martech.
Reference
Core business
Data & Marketing
End-to-end data and marketing solutions combining intelligent insight, action and optimisation.
Adita Technologies
Sydney, Australia
A
11-50 Employees
-
Key takeaway
Adita Technologies specializes in providing strategic digital enterprise solutions, including ERP, CRM, and Marketing Automation tools. By leveraging these cutting-edge technologies, they enable businesses to implement innovative capabilities like AI and real-time analytics, which are essential for enhancing marketing and advertising strategies.
Reference
Core business
About | Adita Technologies
Adita Technologies is a Specialist Solutions Reseller and Services Company. Our expertise covers ERP, CRM, Marketing Automation and Internet of Things.Â
Top Media Global
Sydney, Australia
A
1-10 Employees
2012
Key takeaway
Top Media Global specializes in providing outsourced Ad Operations and trafficking services, catering to both large and small clients across the Ad-Tech spectrum. With a strong background in online advertising, the company supports publishers and agencies by managing campaign setup, optimization, and programmatic processes, allowing them to focus on revenue generation while simplifying the complexities of ad operations.
Reference
Service
Services+Tech - Top Media
1. implementation, optimisation + ongoing management We assist with the implementation and set up of ad campaigns and their ongoing management and
Big Ads
Sydney, Australia
A
11-50 Employees
2006
Key takeaway
The company is the UK's largest digital media supplier, offering a robust ad tech platform that provides access to top-tier publishers and integrates with major DSPs. Their platform, Buddy, simplifies the creation of engaging digital ads and ensures transparency through partnerships with leading attention providers.
Reference
Core business
Home - BigAds
Our ad-tech platform Buddy makes it easy to build high impact, engaging digital ads. Use Buddy's simple drag and drop builder or our world-class creative team to produce industry leading creative formats. Receive your creative tags in real-time and set live within your preferred DSP using our premium media deal IDs.
Annalect Australia
Sydney, Australia
A
51-100 Employees
2010
Key takeaway
The company emphasizes its expertise in data-driven marketing solutions, leveraging its background in creative and media through Omnicom to address complex marketing challenges effectively. This focus on practical, marketer-led data solutions highlights their understanding of the adtech and martech landscape.
Reference
Core business
Who We Are -Â
...
The Advertising Shop
Toowoomba, Australia
A
1-10 Employees
2020
Key takeaway
The company emphasizes the importance of using marketing technology to create a Single Customer View, enabling effective omnichannel marketing. They collaborate with brands and marketers to enhance customer engagement and streamline marketing activities.
Reference
Service
Omnichannel Marketing Management » ExactPath » Customer Engagement Agency
Broader management of marketing activities within the Marketing Technology space.
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When exploring the Adtech and Martech industry in Australia, several key considerations come into play. Firstly, understanding the regulatory environment is crucial, as Australia has specific data privacy laws, including the Privacy Act, which impacts how companies collect and utilize consumer data. Compliance with these regulations is vital for building trust with users and avoiding legal penalties. Additionally, the competitive landscape is robust, with both local startups and international players vying for market share. Companies should be aware of the unique challenges posed by the dynamic technology landscape, including the rapid evolution of consumer behavior and the increasing demand for personalized marketing solutions. Opportunities exist in leveraging advanced technologies such as artificial intelligence and machine learning to enhance targeting and analytics capabilities. Environmental concerns are also gaining traction, with businesses encouraged to adopt sustainable practices in their operations and marketing strategies. Furthermore, the global relevance of the Australian Adtech and Martech sector is notable, as it positions itself as a significant player in the Asia-Pacific region. Companies looking to thrive in this space must focus on innovation, agility, and a customer-centric approach to navigate the complexities of this ever-evolving industry successfully.
Some interesting numbers and facts about your company results for Adtech And Martech
| Country with most fitting companies | Australia |
| Amount of fitting manufacturers | 157 |
| Amount of suitable service providers | 273 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1964 |
| Youngest suiting company | 2020 |
Some interesting questions that has been asked about the results you have just received for Adtech And Martech
What are related technologies to Adtech And Martech?
Based on our calculations related technologies to Adtech And Martech are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Who are Start-Ups in the field of Adtech And Martech?
Start-Ups who are working in Adtech And Martech are Data & Marketing, The Advertising Shop
Which industries are mostly working on Adtech And Martech?
The most represented industries which are working in Adtech And Martech are Marketing Services, IT, Software and Services, Other, Media and Entertainment, Consulting
How does ensun find these Adtech And Martech Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
