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The Adex
Berlin, Germany
A
51-100 Employees
2013
Key takeaway
The company, Adition, is a leading European provider of technology solutions for automated, data-driven digital marketing, offering a comprehensive platform that integrates data management and marketplace capabilities. Their Active Agent Demand Side Platform (DSP) stands out as a multichannel solution, enabling efficient media purchasing across various channels, which is essential for effective adtech and martech strategies.
Reference
Core business
The ADEX – Enable. Ensure. Embrace. | Data Management Platform
ADWIRK Group
Munich, Germany
A
11-50 Employees
-
Key takeaway
The company specializes in integrating AI into the development and management of products, with a strong focus on AdTech and analytics. They offer a rapidly expanding ad network with various ad formats and advanced technologies, ensuring optimal engagement and monetization opportunities in the digital advertising landscape.
Reference
Core business
Adwirk
mohrstade
Munich, Germany
A
1-10 Employees
2019
Key takeaway
The company, Mohrstade, emphasizes the integration of Analytics services, particularly highlighting their expertise in AdTech and MarTech through advanced tag management systems and data analytics tools. They offer solutions for efficient data collection, consent management, and marketing activation, working with major platforms like Google Analytics and Adobe Analytics.
Reference
Core business
Marketing Technology Consulting - mohrstade
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Adtech.io
Berlin, Germany
A
1-10 Employees
-
Key takeaway
The company, Adtech.io, specializes in managed AdOps services for marketers, highlighting its expertise in programmatic advertising and the efficient allocation of budgets directly to publishers. With a focus on transparency and a fixed CPM cost, they offer a range of campaign types and have successfully managed over 10,000 campaigns since 2011.
Reference
Core business
Adtech.io, Managed AdOps Services for Marketers
Are you considering bringing some or all of your digital marketing in-house? Let's talk what can we do for your programmatic advertising needs.
DiscoverTech
Berlin, Germany
A
11-50 Employees
-
Key takeaway
DiscoverTech specializes in high-quality traffic solutions, including preload and programmatic through their DSP, which are essential for effective user acquisition and engagement. Their expertise in tailored digital advertising and commitment to measurable performance can significantly enhance your brand's growth in the competitive adtech and martech landscape.
Reference
Core business
Home | DiscoverTech
Virtual Minds
Freiburg im Breisgau, Germany
A
251-500 Employees
2001
Key takeaway
Yieldlab is a leading Supply-Side Platform (SSP) in the premium publisher segment, emphasizing its role alongside top media brands in Europe. Additionally, Virtual Minds offers a European Modular Adtech Full Stack, integrating top-tier advertising technologies for programmatic digital marketing, highlighting their commitment to advancing Adtech solutions and maximizing synergies for growth.
Reference
Core business
Über uns - Virtual Minds | Adtechnology Modular Full Stack
Der European Full Tech Stack by Virtual Minds vereint die best in class Werbetechnologien - made in Germany.
Exactag
Dusseldorf, Germany
A
101-250 Employees
2010
Key takeaway
The Exactag platform offers advanced data collection and attribution solutions that significantly enhance the performance of ad campaigns, particularly Google Shopping, by 18%. With its robust partnerships and data connectors, Exactag facilitates smarter decision-making and more effective marketing strategies.
Reference
Core business
Adtech partners and API for attribution | Exactag
With strong global partnerships and over 100 data connectors the Exactag platform is a powerful tool for start-up companies and enterprises.
adjoe
Hamburg, Germany
A
101-250 Employees
2018
Key takeaway
adjoe is a prominent advertising and monetization platform that offers innovative adtech solutions for publishers and advertisers. Their focus on rewarded engagement and premium targeting enables advertisers to effectively reach valuable users, while also enhancing publishers' monetization strategies.
Reference
Core business
Adtech Business Experts: Meet Our International Team | adjoe
These adtech business & marketing experts drive new product & growth ideas. We find products for our partners to succeed.
Digital East
Hamburg, Germany
A
11-50 Employees
2017
Key takeaway
The company is a technology-focused independent trading desk that prioritizes quality and transparency in digital advertising. They continuously evolve their products and technology to enhance data-driven advertising and reduce ad fraud, making it a relevant player in the adtech and martech landscape.
Reference
Core business
Digital East – Advertising Made Simple
Our Platform Designed for high quality, data-driven advertising from day one Launch smart campaigns with precise targeting. Grow your audience. Customize your creatives. All in one place.
audimark GmbH
Dusseldorf, Germany
A
1-10 Employees
2007
Key takeaway
AllMediaDesk streamlines the advertising process by automating media planning and scheduling, utilizing data to optimize campaigns. It provides access to advertising spaces on major platforms like Spotify and YouTube, making it a comprehensive solution for ad delivery and sales in the adtech and martech landscape.
Reference
Product
ONE solution for ad delivery and sales | AllMediaDesk
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When exploring the Adtech and Martech industry in Germany, several key considerations come into play. Regulatory compliance is paramount, particularly with the General Data Protection Regulation (GDPR), which imposes strict data privacy and security requirements on companies. Businesses must navigate these regulations while developing innovative solutions that respect consumer privacy. The competitive landscape in Germany is robust, with numerous established players and startups vying for market share, which can create both challenges and opportunities for new entrants. Understanding local consumer behavior and preferences is crucial, as German audiences may have different expectations compared to other European markets. Moreover, the industry faces significant challenges related to technological advancements and the rapid evolution of digital marketing strategies. Companies must invest in data analytics and artificial intelligence to stay competitive and deliver personalized customer experiences. Environmental sustainability is also becoming increasingly important, as consumers and businesses alike prioritize eco-friendly practices. Therefore, companies that integrate sustainability into their operations may find a favorable reception in the market. Finally, the global relevance of the Adtech and Martech sectors continues to grow, with opportunities for German companies to expand their reach beyond national borders, particularly into other European markets and beyond.
Some interesting numbers and facts about your company results for Adtech And Martech
| Country with most fitting companies | Germany |
| Amount of fitting manufacturers | 286 |
| Amount of suitable service providers | 415 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 2001 |
| Youngest suiting company | 2019 |
Some interesting questions that has been asked about the results you have just received for Adtech And Martech
What are related technologies to Adtech And Martech?
Based on our calculations related technologies to Adtech And Martech are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Which industries are mostly working on Adtech And Martech?
The most represented industries which are working in Adtech And Martech are Marketing Services, IT, Software and Services, Other, Consulting, Media and Entertainment
How does ensun find these Adtech And Martech Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
