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H-FARM Digital Marketing
Milan, Italy
B
51-100 Employees
2020
Key takeaway
The company emphasizes its unique approach that combines data and creativity to create personalized content and optimize marketing strategies through innovative technologies. They highlight their expertise in both MarTech and AdTech, focusing on data management, analytics, and audience activation to enhance customer experiences and drive results.
Reference
Service
Martech & Adtech | H-FARM Digital Marketing
We synchronize marketing with technology. MarTech & AdTech are enabling technologies that collect, manage and analyze. Find out how!
Metup
Rome, Italy
B
11-50 Employees
2013
Key takeaway
Metup is a prominent Ad Tech Company that has been active in the digital market since 2013, specializing in advanced technologies like LSA for semantic correlation and offering a significant Native Advertising platform, Epeex.
Reference
Core business
MetUp – Cut The Edge! – Digital & Social Media Marketing
Digital Ad Tech Company. Cutting the edge since 2013.
MainAd
Roseto degli Abruzzi, Italy
B
51-100 Employees
2007
Key takeaway
MainAd specializes in performance marketing, emphasizing conversion and incrementality through its proprietary platform, LOGICO. This platform utilizes customer journey data and machine learning to optimize dynamic creative ads, making it a key player in both adtech and martech.
Reference
Core business
MainAd - Bid Less, Convert More with LOGICOMainAd | Your Main Digital Partner
Our flagship product LOGICO uses customer journey data and machine learning to optimize serving dynamic creative ads.
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AdsHotel
Venice, Italy
B
1-10 Employees
2016
Key takeaway
AdsHotel is a specialized ad tech platform designed for the hospitality industry, integrating various channels and ad types, including Google Hotel Ads and TripAdvisor, to enhance profitability and direct sales. With its focus on metasearch and programmatic advertising, AdsHotel simplifies hotel advertising.
Reference
Core business
AdsHotel | Independent Hotels Dashboard for Metasearch & Programmatic
AdsHotel integrates in one easy platform Google Hotel Ads, TripAdvisor, Trivago and more, to increase Profitability and Direct Sales for your property
Opsouth.com
Italy
B
1-10 Employees
2014
Key takeaway
Opsouth.com specializes in ad technology, offering comprehensive campaign management services that enhance digital advertising performance through dynamic creative integration and data-driven analysis. Their in-house tools and tailored services enable clients to optimize their advertising strategies effectively.
Reference
Core business
Home | Opsouth
ADV Media Group
Pievepelago, Italy
B
1-10 Employees
1999
Key takeaway
ADV Media Group, a specialized Business Unit of About Solution, has extensive expertise in digital marketing, including SEO, SEM, and various forms of online advertising. Their team has a rich background in managing projects for national and international clients across diverse sectors, making them well-equipped to address the needs of adtech and martech.
Reference
Core business
ADV Media Group - SOLUZIONI E SERVIZI PER ADV E MEDIA DIGITALI
Dal 1999 lavoriamo nel mondo Digital, trasferendo le competenze acquisite in ambito SEO, SEM, SMM, WA, nella gestione di progetti Media e Advertising.
MRK | Digital Advertising
Italy
B
1-10 Employees
2018
Key takeaway
The company, MRKADV, emphasizes its expertise in digital advertising through Google Partner consultancy, focusing on targeted campaigns like Search, Display, and Shopping. They highlight the importance of measuring KPIs and metrics to achieve digital business goals, which is crucial in the adtech and martech landscape.
Reference
Service
Services - MRK | Digital Advertising
Salesoar
Florence, Italy
B
1-10 Employees
2015
Key takeaway
Salesoar is a powerful MarTech platform designed to help digital agencies and advertisers optimize their SEM campaigns and increase sales. With tools for automation, monitoring, and custom data-driven solutions, Salesoar empowers users to maximize their advertising budgets and improve conversion rates.
Reference
Product
Salesoar’s powerful and easy to use MarTech platform
Our MarTech SaaS Platform provides a comprehensive solution for e-commerce and classifieds websites, allowing them to optimize their advertising budget and identify inefficiencies quickly.
EDISCOM SPA
Turin, Italy
B
11-50 Employees
2006
Key takeaway
Ediscom is a leading digital company in lead generation, specializing in various aspects of digital marketing including Email Marketing and SMS Marketing. Their focus on performance-driven campaigns aligns well with the interests in Adtech and Martech.
Reference
Core business
Ediscom - L'azienda leader del digital marketing
Ediscom è un'azienda specializzata in Email Marketing, SMS Marketing, Lead Generation e molto altro. Scopri le nostre attività di Performance Marketing!
YOUTOO DIGITAL S.R.L.
Milan, Italy
B
11-50 Employees
2015
Key takeaway
Youtoo Digital is an innovative web agency based in Milan that offers digital communication solutions, including SEO marketing, which is relevant to both Adtech and Martech.
Reference
Core business
services | Digital Marketing & Web Agency
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Italy's Adtech and Martech industry presents unique opportunities and challenges for businesses and professionals. One key consideration is the regulatory environment, particularly in relation to data privacy laws such as GDPR, which significantly impact how companies collect and use consumer data. Understanding these regulations is crucial for compliance and building consumer trust. The competitive landscape in Italy features a mix of established players and emerging startups, creating a dynamic market that encourages innovation but also intensifies competition. Professionals should be aware of the technological trends driving the industry, such as the rise of artificial intelligence and machine learning, which enhance targeting and analytics capabilities. Furthermore, environmental concerns are becoming increasingly relevant, with businesses expected to adopt sustainable practices in their advertising efforts. This focus on sustainability can also be an opportunity for differentiation in a crowded market. Companies should also consider the global market relevance of their strategies, as international collaboration and cross-border campaigns can significantly boost effectiveness and reach. Finally, staying informed about local consumer behavior and preferences is vital, as these factors can vary widely and affect marketing strategies. Overall, those interested in the Adtech and Martech sectors in Italy must navigate a complex landscape marked by regulatory, technological, and market dynamics to succeed.
Some interesting numbers and facts about your company results for Adtech And Martech
| Country with most fitting companies | Italy |
| Amount of fitting manufacturers | 74 |
| Amount of suitable service providers | 64 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1999 |
| Youngest suiting company | 2020 |
Some interesting questions that has been asked about the results you have just received for Adtech And Martech
What are related technologies to Adtech And Martech?
Based on our calculations related technologies to Adtech And Martech are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Which industries are mostly working on Adtech And Martech?
The most represented industries which are working in Adtech And Martech are Marketing Services, IT, Software and Services, Other, Consulting, Finance and Insurance
How does ensun find these Adtech And Martech Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.