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H-FARM Digital Marketing
Milan, Italy
B
51-100 Employees
2020
Key takeaway
The company emphasizes its unique approach that combines data and creativity to create personalized content and optimize marketing strategies through innovative technologies. They highlight their expertise in both MarTech and AdTech, focusing on data management, analytics, and audience activation to enhance customer experiences and drive results.
Reference
Service
Martech & Adtech | H-FARM Digital Marketing
We synchronize marketing with technology. MarTech & AdTech are enabling technologies that collect, manage and analyze. Find out how!
Adtech Corp
Irvine, United States
B
51-100 Employees
2015
Key takeaway
Adtech Corp specializes in providing custom cloud services that drive innovation and sustainable growth for enterprises. With a focus on technology consulting and engineering solutions, they are well-positioned to address compliance risks and develop transformative strategies, particularly in sectors like healthcare, manufacturing, and supply chain.
Reference
Core business
Technology Consulting | Cloud Engineering Services | AdTech Corp
Unleash the power of innovation with Adtech Corp your go-to technology consulting for game-changing solutions and unstoppable growth. Ignite your success today!
Ad Tech Daily
Dublin, Ireland
A
1-10 Employees
2008
Key takeaway
Ad Tech Daily is a dedicated news publication that covers all aspects of ad tech, particularly focusing on advertising operations. It provides insights, interviews, and reports from the digital advertising industry, making it a valuable resource for those interested in adtech and martech.
Reference
Core business
Ad Tech Daily | Ad Tech News, Insights, Interviews
Ad Tech Daily publishes ad tech news, insights, interviews, reports and other updates from the digital advertising industry.
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Martech Computer Systems B.V.
Krimpen aan den IJssel, Netherlands
A
11-50 Employees
-
Key takeaway
Martech offers solutions that alleviate concerns and has been a flexible organization for over 30 years, addressing various ICT and automation challenges. As a strategic ICT partner, they provide a comprehensive range of products and services tailored to meet organizational needs.
Reference
Product
Software - Martech
Programmads
Brussels, Belgium
A
11-50 Employees
-
Key takeaway
Programmads specializes in advertising technology and offers full-service management and onboarding support, helping clients navigate the complexities of digital marketing. They focus on equipping agencies and brands with the right tools and services to enhance their marketing efforts, emphasizing the importance of a detailed roadmap for activating advanced marketing and advertising technologies.
Reference
Product
Technology - Programmads
Marketechy
Lviv, Ukraine
B
1-10 Employees
-
Key takeaway
Marketechy is a specialized digital marketing agency with over a decade of experience in the IT industry, offering a comprehensive range of services that include SEO, SEM, PPC, and more. Their focus on data-driven strategies and organic lead generation aligns well with the needs of technology companies seeking effective marketing solutions.
Reference
Core business
About us - Marketechy
Who We Are: Digital Marketing Agency for Technology CompaniesMarketechy is a boutique digital marketing agency founded by marketing directors and certified consultants with over 10 years of experience in the IT industry. Our services cover all digital marketing touchpoints, including strategic consulting, SEO, SEM, PPC, SMM, copywriting, PR, message development, branding, blog management, and web
EngageADX Inc. - (RTB Programmatic Advertising Platform DSP SSP and DMP)
Redmond, United States
B
11-50 Employees
2018
Key takeaway
EngageADX has developed an innovative automated advertising platform that is utilized by major publishers and applications, connecting them with top brands and allowing access to over 1 billion consumers. This pioneering technology enhances the effectiveness of advertising and marketing efforts in the industry.
Reference
Product
Technology – EngageAdx
The Adex
Berlin, Germany
A
51-100 Employees
2013
Key takeaway
The company, Adition, is a leading European provider of technology solutions for automated, data-driven digital marketing, offering a comprehensive platform that integrates data management and marketplace capabilities. Their Active Agent Demand Side Platform (DSP) stands out as a multichannel solution, enabling efficient media purchasing across various channels, which is essential for effective adtech and martech strategies.
Reference
Core business
The ADEX – Enable. Ensure. Embrace. | Data Management Platform
ADWIRK Group
Munich, Germany
A
11-50 Employees
-
Key takeaway
The company specializes in integrating AI into the development and management of products, with a strong focus on AdTech and analytics. They offer a rapidly expanding ad network with various ad formats and advanced technologies, ensuring optimal engagement and monetization opportunities in the digital advertising landscape.
Reference
Core business
Adwirk
Mediapost Martech
Bucharest, Romania
B
1-10 Employees
-
Key takeaway
Mediapost Martech emphasizes its innovative approach to digital advertising through a combination of AI, marketing automation, and human creativity, positioning itself as a key player in the adtech and martech landscape. Their partnership with Kardex highlights their expertise and commitment to delivering impactful marketing results.
Reference
Core business
Mediapost Martech | Diamond HubSpot Partner | About Us
At Mediapost Martech we believe that true digital transformation is not only affordable but also key in delivering results with a small amount of resources
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Adtech and Martech represent two interconnected yet distinct sectors within the digital marketing landscape. Adtech, short for advertising technology, focuses on tools and platforms that facilitate the buying, selling, and management of digital advertising campaigns. This includes programmatic advertising, demand-side platforms (DSPs), and ad exchanges that optimize ad placements and targeting. On the other hand, Martech, or marketing technology, encompasses a broader range of tools designed to enhance marketing efforts beyond just advertising. It includes customer relationship management (CRM) systems, content management systems (CMS), and analytics tools that help businesses understand their audience, manage campaigns, and analyze performance. Both Adtech and Martech play crucial roles in enabling organizations to effectively reach and engage their target audiences through data-driven strategies.
Adtech and Martech serve distinct yet complementary roles in the digital marketing ecosystem. Adtech, or advertising technology, focuses primarily on tools and platforms that facilitate the buying, selling, and delivery of advertisements across various channels. This includes programmatic advertising, ad exchanges, and demand-side platforms, which streamline ad placements and optimize campaigns for better reach and effectiveness. On the other hand, Martech, or marketing technology, encompasses a broader range of tools designed to enhance and automate marketing activities. This includes customer relationship management (CRM) systems, email marketing platforms, and analytics tools that help marketers understand consumer behavior and optimize their strategies. While Adtech is concentrated on the execution of advertising, Martech provides the insights and infrastructure necessary for comprehensive marketing management.
1. Enhanced Targeting
Using Adtech and Martech allows businesses to achieve precise audience targeting. This capability enables marketers to tailor their campaigns based on user behavior, preferences, and demographic data, ensuring that advertisements reach the most relevant potential customers.
2. Improved ROI
With the integration of Adtech and Martech tools, companies can optimize their marketing efforts and measure the effectiveness of their campaigns. This data-driven approach leads to better resource allocation, ultimately resulting in a higher return on investment as businesses can focus on strategies that yield the best outcomes.
Adtech and Martech enhance marketing efficiency by utilizing data analytics and automation to streamline processes. Adtech focuses on optimizing advertising strategies through targeted campaigns, allowing businesses to reach the right audience effectively. By leveraging programmatic buying, advertisers can allocate budgets more efficiently, maximizing ROI. Martech complements this by managing customer relationships and automating marketing tasks. Tools within this category enable personalized communication, helping brands engage with consumers at the right time. Together, Adtech and Martech create a cohesive environment that fosters data-driven decisions, ultimately leading to increased efficiency in marketing efforts.
Recent trends in Adtech and Martech reflect the industry's evolution towards greater personalization and data-driven strategies. One significant trend is the increasing use of artificial intelligence (AI) and machine learning (ML) to optimize ad targeting and campaign performance. By analyzing vast amounts of data, these technologies enable providers to deliver more relevant advertisements to consumers, enhancing engagement and conversion rates. Additionally, privacy regulations are shaping the landscape, prompting a shift towards first-party data collection strategies. As third-party cookies phase out, businesses are focusing on building direct relationships with customers to gather insights while ensuring compliance with privacy laws. This approach not only respects user privacy but also fosters trust, making it a crucial element in the future of Adtech and Martech.
Some interesting numbers and facts about your company results for Adtech And Martech
| Country with most fitting companies | United States |
| Amount of fitting manufacturers | 6056 |
| Amount of suitable service providers | 9365 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 2008 |
| Youngest suiting company | 2020 |
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Some interesting questions that has been asked about the results you have just received for Adtech And Martech
What are related technologies to Adtech And Martech?
Based on our calculations related technologies to Adtech And Martech are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Which industries are mostly working on Adtech And Martech?
The most represented industries which are working in Adtech And Martech are Marketing Services, IT, Software and Services, Other, Media and Entertainment, Consulting
How does ensun find these Adtech And Martech Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
