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Viewspotter – Programmatic Digital Advertising Experts
Sydney, Australia
A
1-10 Employees
2016
Key takeaway
Viewspotter specializes in programmatic advertising, utilizing data to create targeted customer segments and optimize digital ad placements through auctions and direct publisher relationships. Their expertise and tools enable real-time audience targeting and effective remarketing strategies, ensuring efficient management of your digital budget for enhanced brand awareness.
Reference
Core business
Programmatic Advertising | Viewspotter
Programmatic Advertising enables automation of the digital advertising process. From bidding to placement of the ads its a highly efficient method of managing your digital budget for greater awareness. Viewspotter can help you achieve your outcomes - get started today!
McKenzie Partners
Sydney, Australia
A
11-50 Employees
-
Key takeaway
McKenzie Partners provides comprehensive programmatic advertising services, including targeted campaigns across various platforms such as catch-up TV, display, video, and digital radio. Their end-to-end service ensures that your ads reach the right audience effectively.
Reference
Service
Programmatic Advertising Services | McKenzie Partners
McKenzie Partners offers programmatic advertising through our trading desk. We do catch Up TV, display, video and digital radio advertising.
Big Ads
Sydney, Australia
A
11-50 Employees
2006
Key takeaway
The company is the UK's largest digital media supplier, offering access to top-tier mobile and desktop publishers and a rich media ad tech platform that integrates with all major DSPs. Their platform, Buddy, enables the quick creation of high-impact digital ads and provides tools for optimizing campaign results, making it a valuable resource for programmatic advertising.
Reference
Core business
Home - BigAds
Our ad-tech platform Buddy makes it easy to build high impact, engaging digital ads. Use Buddy's simple drag and drop builder or our world-class creative team to produce industry leading creative formats. Receive your creative tags in real-time and set live within your preferred DSP using our premium media deal IDs.
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TAP
Sydney, Australia
A
11-50 Employees
2003
Key takeaway
Tap simplifies the process of programmatic advertising by setting up a self-branded buying site that allows advertisers to create flexible campaign plans using their CPM and product list. This focus on ease of use makes Tap an ideal platform for advertisers looking to manage their own media buying.
Reference
Core business
Tap - Audience Buying Platform
Funbox
Sydney, Australia
A
51-100 Employees
2004
Key takeaway
Sparcmedia specializes in programmatic advertising, delivering expert campaigns that enhance client engagement and brand awareness. Their approach focuses on data-driven strategies to effectively target consumers when they are actively seeking products or information, making digital advertising work for businesses.
Reference
Core business
Digital Advertising Agency
Data and insights-driven Digital Advertising Agency specialising in Programmatic Advertising, Search Advertising and Social Media Advertising.
Prism
Melbourne, Australia
A
1-10 Employees
2021
Key takeaway
Prism Media specializes in programmatic advertising, offering integrated media and data solutions that enhance brand marketing in a cookie-less environment. Their services include on-demand and streaming video, web and in-app display, and custom inventory curation, addressing the challenges of brand safety and evolving tracking standards in the programmatic landscape.
Reference
Service
Programmatic - Prism Media
Programmatic media for the connected age Programmatic investment continues to be a driving factor of media growth in the Australian market, but with any maturing industry comes with its challenges. Brands need to be cognisant of things like brand safety, arbitrage, and the evolving rules and standards around tracking. We have designed our […]
Adventex
Sydney, Australia
A
1-10 Employees
2017
Key takeaway
AdventexMedia has over 10 years of experience in programmatic media buying, successfully helping hundreds of clients achieve their marketing campaign goals.
Reference
Core business
Programmatic marketing | Programmatic Media Buying | Programmatic Trader
Adventex has over 10 years experience in programmtic media buying, Adventex have helped 100s of clients to achieve their programmatic marketing campaign goals over the last 10 years.
Publift
Sydney, Australia
A
11-50 Employees
2015
Key takeaway
Publift specializes in programmatic advertising by offering personalized ad strategies that are tailored to the unique needs of each website. Their team of experts utilizes advanced ad technology and data analysis to optimize ad performance, resulting in significant revenue growth for their clients.
Reference
Core business
Programmatic Advertising Technology Company | Publift
Your website is unique. Your ad strategy and technology should be too. Trade cookie-cutter approaches and self-managing for deep and personalized ad strategy. Tailored to your users, channels, growth, and plans. Not just "more ads".
Loopa Automate
Perth, Australia
A
11-50 Employees
2016
Key takeaway
The company's Loopa Automate system enhances programmatic advertising by allowing users to extend their listings off-network, increasing visibility and engagement through targeted retargeting across various channels. With no setup costs and the ability to boost reach quickly, it effectively connects advertisers with their relevant audience.
Reference
Core business
Loopa Automate - Advertising Listings
Extend your advertising listings off network and at scale. Reach the right audience wherever they go. Loopa Automate will boost your reach in a few clicks.
e-channel
Sydney, Australia
A
11-50 Employees
1999
Key takeaway
FeedOps is a product feed management software platform that enhances eCommerce marketing efforts, particularly for Google Pmax/Shopping campaigns. With features like AI-driven data analysis and versatile feed management tools, FeedOps helps optimize product data for various advertising channels, including Google, Meta, and Bing.
Reference
Core business
Dynamic Creative – Get More For Less
Technologies which have been searched by others and may be interesting for you:
When exploring the Programmatic Advertising industry in Australia, several key considerations are vital. The regulatory environment is crucial, as the Australian Competition and Consumer Commission (ACCC) oversees advertising practices, ensuring compliance with consumer protection laws. Additionally, the Australian Privacy Principles (APPs) affect how data is collected and used, making it essential for companies to prioritize data privacy and transparency. The competitive landscape is characterized by both local and international players, leading to a dynamic environment where innovation and differentiation are paramount. Challenges include navigating technological advancements and adapting to ever-changing consumer behaviors. However, opportunities abound as businesses increasingly recognize the efficiency and precision of programmatic buying. The growth of mobile and digital platforms is driving demand for targeted advertising solutions. Environmental concerns are also becoming more significant, with a push towards sustainable advertising practices, prompting companies to consider their carbon footprint and the ecological impact of their campaigns. Lastly, understanding the global market relevance of programmatic advertising can provide insights into trends and best practices that can enhance local strategies, positioning Australian companies to compete effectively on the international stage.
Some interesting numbers and facts about your company results for Programmatic Advertising
| Country with most fitting companies | Australia |
| Amount of fitting manufacturers | 127 |
| Amount of suitable service providers | 223 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1999 |
| Youngest suiting company | 2021 |
Some interesting questions that has been asked about the results you have just received for Programmatic Advertising
What are related technologies to Programmatic Advertising?
Based on our calculations related technologies to Programmatic Advertising are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Who are Start-Ups in the field of Programmatic Advertising?
Start-Ups who are working in Programmatic Advertising are Prism
Which industries are mostly working on Programmatic Advertising?
The most represented industries which are working in Programmatic Advertising are Marketing Services, IT, Software and Services, Media and Entertainment, Other, Finance and Insurance
How does ensun find these Programmatic Advertising Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
