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Zeitungs Marketing Gesellschaft mbH & Co. KG
Frankfurt, Germany
A
11-50 Employees
-
Key takeaway
The ZMG/BDZV study highlights the effectiveness of newspaper advertising, particularly around Easter, suggesting that it plays a crucial role in engaging readers and delivering value for advertisers. This insight into traditional advertising methods may complement the growing interest in programmatic advertising strategies.
Highlighted product
Service
Programmatic Advertising
The Reach Group GmbH
Berlin, Germany
A
51-100 Employees
2015
Key takeaway
TRG has developed an exciting approach to programmatic advertising, integrating it into their affiliate marketing strategy to enhance brand building and performance for established products.
Highlighted product
Service
Programmatic Advertising | TRG
Pilot
Hamburg, Germany
A
251-500 Employees
1999
Key takeaway
Pilot is an independent, owner-managed agency that emphasizes innovative communication and measurable success, making it well-equipped to handle programmatic advertising. With a team of over 500 experts, pilot develops creative concepts and manages the entire campaign process, ensuring quality and efficiency through programmatic strategies.
Highlighted product
Service
Programmatic Advertising: Programmatisch zum Erfolg - Agentur pilot
Programmatisch zum Werbeerfolg
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ad:personam GmbH
Hamburg, Germany
A
1-10 Employees
2021
Key takeaway
ad:personam focuses on making programmatic advertising accessible to small and medium-sized businesses, offering them advanced advertising technology and support that were previously limited to larger companies. Their self-serve platform enables users to create and launch effective ad campaigns, maximizing reach and impact regardless of budget or experience level.
Highlighted product
Product
Self Serve Programmatic Advertising DSP | Features
Launch your Programmatic ad campaigns regardless of your budget or experience level with ad:personam's Self Serve Programmatic Advertising DSP
Xplosion Interactive GmbH
Hamburg, Germany
A
51-100 Employees
-
Key takeaway
emetriq is at the forefront of programmatic advertising with its Multi-ID solution, which integrates all relevant ID solutions across devices, enhancing data-driven campaigns.
Highlighted product
Core business
Manager Programmatic Advertising (m/w/d) - emetriq
plista
Berlin, Germany
A
101-250 Employees
2008
Key takeaway
Plista has successfully transitioned into the programmatic advertising landscape, offering tailored online marketing solutions that enhance visibility for clients by placing ads on publisher sites. Their innovative approach to Native Advertising, supported by in-house technology, ensures a personalized ad experience.
Highlighted product
Core business
Plista GmbH - Online Werbung aus Berlin
We turn your content into business outcomes. Jetzt erfolgreich Werbekampagnen schalten. Selbstbuchungsportal. Tausende Premiumseiten. Top Usability. plista Content Marketing.
ZANATTA media group GmbH & Co. KG
Berlin, Germany
A
11-50 Employees
2008
Key takeaway
ZANATTA specializes in programmatic advertising, offering tailored online campaigns that enhance data control and precise targeting. Their use of leading planning tools and advanced ad server technologies ensures the success of these campaigns.
Highlighted product
Service
Programmatic Advertising | ZANATTA
Maßgeschneiderte programmatische Onlinekampagnen, größere Datenhoheit und präzises Targeting mit ZANATTA.
audimark GmbH
Dusseldorf, Germany
A
1-10 Employees
2007
Key takeaway
AllMediaDesk streamlines programmatic advertising by automating media planning and scheduling, utilizing data to optimize campaigns. The platform provides access to advertising space on key channels like Spotify and YouTube, enhancing the efficiency of ad delivery and sales.
Highlighted product
Product
ONE solution for ad delivery and sales | AllMediaDesk
GermaniaVid - Programmatic Ads
Hilden, Germany
A
1-10 Employees
2016
Key takeaway
GermaniaVid is an online video advertising company that addresses the growing demand for effective advertising strategies. With a focus on reaching the right audience across various channels, GermaniaVid emphasizes the importance of video as a key marketing tool that offers significant ROI, while also prioritizing brand safety by showcasing ads on premium sites.
Highlighted product
Core business
GermaniaVid – The Next Generation of VIDEO ADVERTISING
microm
Neuss, Germany
A
11-50 Employees
1993
Key takeaway
The company highlights its microm Spice-Lab, which combines innovative analysis methods and extensive market data to deliver effective touchpoints for campaigns, including Programmatic Advertising. This approach ensures contextual targeting within precise audience environments, providing clients with a solid foundation for successful decision-making and optimized campaigns.
Highlighted product
Product
Programmatic Advertising für optimale Kampagnen - microm
Technologies which have been searched by others and may be interesting for you:
When exploring the Programmatic Advertising industry in Germany, it is essential to consider several critical factors. The regulatory landscape is particularly significant, as the General Data Protection Regulation (GDPR) has stringent data privacy requirements that impact how companies handle user data and target audiences. Understanding the implications of these regulations is vital for compliance and operational success. The competitive landscape in Germany is robust, with numerous established players and emerging startups, making it crucial to analyze market positioning and differentiation strategies. Additionally, the industry faces challenges such as ad fraud and transparency issues, which can affect return on investment and trust between advertisers and publishers. However, there are ample opportunities for growth, particularly in sectors like e-commerce and mobile advertising, driven by increasing digital consumption and innovation in technology. Environmental concerns are gaining traction, as companies are increasingly expected to adopt sustainable practices in their advertising strategies. Keeping an eye on global market trends is also beneficial, as international developments can influence local dynamics. By staying informed about these considerations, individuals can make more educated decisions when researching companies in Germany's Programmatic Advertising landscape.
Some interesting numbers and facts about your company results for Programmatic Advertising
| Country with most fitting companies | Germany |
| Amount of fitting manufacturers | 804 |
| Amount of suitable service providers | 1630 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1993 |
| Youngest suiting company | 2021 |
Some interesting questions that has been asked about the results you have just received for Programmatic Advertising
What are related technologies to Programmatic Advertising?
Based on our calculations related technologies to Programmatic Advertising are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Who are Start-Ups in the field of Programmatic Advertising?
Start-Ups who are working in Programmatic Advertising are ad:personam GmbH
Which industries are mostly working on Programmatic Advertising?
The most represented industries which are working in Programmatic Advertising are Marketing Services, Other, IT, Software and Services, Media and Entertainment, Consulting
How does ensun find these Programmatic Advertising Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
