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Zeitungs Marketing Gesellschaft mbH & Co. KG
Frankfurt, Germany
A
11-50 Employees
-
Key takeaway
The ZMG/BDZV study highlights the effectiveness of newspaper advertising, particularly around Easter, suggesting that it plays a crucial role in engaging readers and delivering value for advertisers. This insight into traditional advertising methods may complement the growing interest in programmatic advertising strategies.
Reference
Service
Programmatic Advertising
The Reach Group GmbH
Berlin, Germany
A
51-100 Employees
2015
Key takeaway
TRG has developed an exciting approach to programmatic advertising, integrating it into their affiliate marketing strategy to enhance brand building and performance for established products.
Reference
Service
Programmatic Advertising | TRG
Hybrid
Berlin, Germany
A
51-100 Employees
2011
Key takeaway
The company offers a comprehensive programmatic advertising ecosystem that utilizes data and machine learning to create intelligent, customized campaigns. Their platform includes fraud detection and audience creation tools, making it a strong foundation for establishing a programmatic department.
Reference
Core business
The leading programmatic marketing platform | hybrid.ai DSP programmatic advertising
Set of programmatic tools for any advertising objectives
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ad:personam GmbH
Hamburg, Germany
A
1-10 Employees
2021
Key takeaway
ad:personam focuses on making programmatic advertising accessible to small and medium-sized businesses, offering them advanced advertising technology and support that were previously limited to larger companies. Their self-serve platform enables users to create and launch effective ad campaigns, maximizing reach and impact regardless of budget or experience level.
Reference
Product
Self Serve Programmatic Advertising DSP | Features
Launch your Programmatic ad campaigns regardless of your budget or experience level with ad:personam's Self Serve Programmatic Advertising DSP
Adtech.io
Berlin, Germany
A
1-10 Employees
-
Key takeaway
The company, Adtech.io, specializes in managed AdOps services for marketers, emphasizing transparency and cost-effectiveness in programmatic advertising. With extensive experience managing over 10,000 campaigns, they offer a range of services designed to streamline digital marketing efforts.
Reference
Core business
Adtech.io, Managed AdOps Services for Marketers
Are you considering bringing some or all of your digital marketing in-house? Let's talk what can we do for your programmatic advertising needs.
Realpush
Munich, Germany
A
11-50 Employees
2017
Key takeaway
The company is a rapidly expanding ad network that specializes in various ad formats, including programmatic advertising through advanced technologies like oRTB.
Reference
Core business
Realpush
Virtual Minds
Freiburg im Breisgau, Germany
A
251-500 Employees
2001
Key takeaway
Yieldlab is a leading supply-side platform in the premium publisher segment, emphasizing its role in the evolution of programmatic advertising alongside top media brands in Europe. Their European Modular Adtech Full Stack serves as a driving technology platform for programmatic digital marketing, highlighting their expertise in data intelligence and cross-device media solutions.
Reference
Core business
European Modular Adtechnology Full Stack | virtual minds GmbH
Unser European Modular Adtech Full Stack ist die treibende Technologie-Plattform für programmatisches digitales Marketing.
Pilot
Hamburg, Germany
A
251-500 Employees
1999
Key takeaway
Pilot is an independent, owner-managed agency that emphasizes innovative communication and measurable success, making it well-equipped to handle programmatic advertising. With a team of over 500 experts, pilot develops creative concepts and manages the entire campaign process, ensuring quality and efficiency through programmatic strategies.
Reference
Service
Programmatic Advertising: Programmatisch zum Erfolg - Agentur pilot
Programmatisch zum Werbeerfolg
Yieldlab AG
Hamburg, Germany
A
51-100 Employees
2010
Key takeaway
Yieldlab is a leading Supply Side Platform (SSP) that specializes in Programmatic Advertising Solutions tailored for the European market. With extensive experience and a commitment to security, transparency, and quality, Yieldlab facilitates efficient relationships between buyers and sellers in the programmatic advertising space.
Reference
Core business
Yieldlab | Virtual Minds GmbH - Yieldlab | Virtual Minds GmbH
Das zeichnet uns aus Langjährige Erfahrung in Programmatic Advertising Solutions, speziell entwickelt für die Bedürfnisse des europäischen Markts Persönliche Ansprechpartner für Supply Kunden, Agenturen und DSPs Sicherheit, Transparenz und Wertbeiträge gewährleisten Einhaltung strenger Qualitätskriterien der Publisher und Advertiser Offene Schnittstellen für ganzheitliche Lösungen Unterstützung aller relevanten
Rivr
Berlin, Germany
A
11-50 Employees
2015
Key takeaway
The company emphasizes the importance of programmatic advertising as an efficient trading system that benefits both publishers and advertisers by ensuring the right ads reach the right audience at the right price. They acknowledge the challenges within the programmatic ecosystem, such as trust and transparency issues, which they are actively addressing to fulfill the programmatic promise.
Reference
Core business
About us | Rivr
We teach machines to deliver the Programmatic Promise
Technologies which have been searched by others and may be interesting for you:
When exploring the Programmatic Advertising industry in Germany, it is essential to consider several critical factors. The regulatory landscape is particularly significant, as the General Data Protection Regulation (GDPR) has stringent data privacy requirements that impact how companies handle user data and target audiences. Understanding the implications of these regulations is vital for compliance and operational success. The competitive landscape in Germany is robust, with numerous established players and emerging startups, making it crucial to analyze market positioning and differentiation strategies. Additionally, the industry faces challenges such as ad fraud and transparency issues, which can affect return on investment and trust between advertisers and publishers. However, there are ample opportunities for growth, particularly in sectors like e-commerce and mobile advertising, driven by increasing digital consumption and innovation in technology. Environmental concerns are gaining traction, as companies are increasingly expected to adopt sustainable practices in their advertising strategies. Keeping an eye on global market trends is also beneficial, as international developments can influence local dynamics. By staying informed about these considerations, individuals can make more educated decisions when researching companies in Germany's Programmatic Advertising landscape.
Some interesting numbers and facts about your company results for Programmatic Advertising
| Country with most fitting companies | Germany |
| Amount of fitting manufacturers | 508 |
| Amount of suitable service providers | 838 |
| Average amount of employees | 51-100 |
| Oldest suiting company | 1999 |
| Youngest suiting company | 2021 |
Some interesting questions that has been asked about the results you have just received for Programmatic Advertising
What are related technologies to Programmatic Advertising?
Based on our calculations related technologies to Programmatic Advertising are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Who are Start-Ups in the field of Programmatic Advertising?
Start-Ups who are working in Programmatic Advertising are ad:personam GmbH
Which industries are mostly working on Programmatic Advertising?
The most represented industries which are working in Programmatic Advertising are Marketing Services, IT, Software and Services, Other, Media and Entertainment, Consulting
How does ensun find these Programmatic Advertising Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.