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Top Programmatic Advertising Companies in Italy

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60 companies for Programmatic Advertising in Italy

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AdsHotel's Logo

AdsHotel

Venice, Italy

B

1-10 Employees

2016

Key takeaway

AdsHotel is a dedicated ad tech platform for the hospitality industry that integrates various channels and ad types, including programmatic advertising, to enhance profitability and direct sales for hotels.

Reference

Core business

AdsHotel | Independent Hotels Dashboard for Metasearch & Programmatic

AdsHotel integrates in one easy platform Google Hotel Ads, TripAdvisor, Trivago and more, to increase Profitability and Direct Sales for your property

Performadv's Logo

Performadv

Milan, Italy

B

1-10 Employees

2020

Key takeaway

The company specializes in automating the management of advertising campaigns, including programmatic advertising, through a streamlined process that involves receiving and analyzing briefs, delivering campaigns, and providing detailed reporting. Their system is customizable to meet specific client needs, ensuring dynamic optimization and effective audience targeting.

Reference

Core business

Home Page - Perform ADV

Esperienze pubblicitarie altamente personalizzate e multicanale, tra cui programmatic, search, SMS e DEM. Automatizziamo la gestione di campagne ADV attraverso: ricezione e analisi brief, delivery campagne e reportistica.

Pladway's Logo

Pladway

Milan, Italy

B

1-10 Employees

2018

Key takeaway

Pladway offers a streamlined booking experience for programmatic advertising, featuring the largest programmatically bookable inventory in the Italian DOOH market and a commitment to international expansion.

Reference

Core business

Pladway - The new fullstack for DOOH

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riccardoguggiola.com's Logo

riccardoguggiola.com

Robbio, Italy

B

1-10 Employees

2012

Key takeaway

Riccardo Guggiola is an experienced entrepreneur and consultant in data-driven advertising for digital media, with a focus on programmatic advertising. He has developed an innovative education platform that certifies skills in this area and has authored a book that explains programmatic advertising in detail.

Reference

Product

Programmatic Advertising Per Marketing People – Riccardo Guggiola

MainAd's Logo

MainAd

Roseto degli Abruzzi, Italy

B

51-100 Employees

2007

Key takeaway

MainAd specializes in programmatic advertising through its proprietary conversion marketing platform, LOGICO, which utilizes customer journey data and machine learning to optimize dynamic creative ads. The company's focus on conversion and incrementality ensures that performance marketing strategies are tailored to meet specific goals, ultimately driving results on a global scale.

Reference

Core business

MainAd - Bid Less, Convert More with LOGICOMainAd | Your Main Digital Partner

Our flagship product LOGICO uses customer journey data and machine learning to optimize serving dynamic creative ads.

H-FARM Digital Marketing's Logo

H-FARM Digital Marketing

Milan, Italy

B

51-100 Employees

2020

Key takeaway

The company utilizes a unique approach that combines data and creativity to intercept trends and create personalized content, optimizing results through innovative strategies and advanced technologies. Their focus on performance advertising and omnichannel strategies, including the use of AI algorithms for campaign planning, directly aligns with the principles of programmatic advertising.

Reference

Service

Performance Advertising | H-FARM Digital Marketing

We improve the return on every euro spent and look for new business opportunities. Explore our Performance Advertising services!

Nativery's Logo

Nativery

Turin, Italy

B

1-10 Employees

2018

Key takeaway

Nativery specializes in native advertising, emphasizing performance and quality traffic to enhance conversions for advertisers and revenue for publishers. Their user-friendly platform allows for effective management and implementation of native ads, ensuring a seamless experience for both advertisers and publishers.

Reference

Core business

Native advertising di qualità per i business - Nativery

BRANDS UP SRL's Logo

BRANDS UP SRL

Rome, Italy

B

1-10 Employees

2014

Key takeaway

Brands Up offers innovative tools and a transparent advertising technology platform that enhances the connection between publishers and advertisers, ultimately driving growth through effective digital advertising strategies.

Reference

Core business

Brands Up – We build tools that will change your way of caring for your advertising

HeyMatic Srl's Logo

HeyMatic Srl

Milan, Italy

B

1-10 Employees

2018

Key takeaway

HeyMatic utilizes a transparent bidding system that enhances the value of your inventory, allowing advertisers to invest equitably in programmatic advertising. With advanced tracking integrated into the HeyMatic library, it provides detailed insights into delivery and pageviews.

Reference

Core business

Home - HeyMatic

Opsouth.com's Logo

Opsouth.com

Italy

B

1-10 Employees

2014

Key takeaway

Opsouth.com specializes in programmatic advertising by managing digital campaigns and leveraging in-house tools for dynamic creative integration and performance analysis. Their focus on data-driven strategies enables clients to optimize their advertising efforts effectively.

Reference

Core business

Home | Opsouth


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Information about Programmatic Advertising in Italy

When exploring the Programmatic Advertising industry in Italy, several key considerations emerge. First, understanding the regulatory landscape is crucial, particularly with the enforcement of GDPR, which affects data usage and consumer privacy. Companies must ensure compliance to avoid hefty fines and maintain consumer trust. The competitive landscape in Italy features both local and international players, creating a vibrant environment but also increasing competition. Opportunities abound as digital advertising grows, with an increase in mobile and video ad spending. However, challenges such as ad fraud and brand safety remain significant concerns that can impact campaign effectiveness. Additionally, the rapidly evolving technology and consumer behavior necessitate continuous adaptation and innovation in strategies. Environmental sustainability is also gaining traction, prompting advertisers to consider eco-friendly practices in their campaigns. Being aware of these dynamics will aid potential entrants in making informed decisions. Furthermore, the global relevance of the Italian market cannot be overlooked, as trends in programmatic advertising often reflect broader European movements, allowing for the sharing of best practices and collaborative opportunities across borders. Overall, a thorough understanding of these factors will be essential for anyone interested in navigating the Programmatic Advertising landscape in Italy.


Insights about the Programmatic Advertising results above

Some interesting numbers and facts about your company results for Programmatic Advertising

Country with most fitting companiesItaly
Amount of fitting manufacturers52
Amount of suitable service providers56
Average amount of employees1-10
Oldest suiting company2007
Youngest suiting company2020

Frequently asked questions (FAQ) about Programmatic Advertising Companies

Some interesting questions that has been asked about the results you have just received for Programmatic Advertising

Based on our calculations related technologies to Programmatic Advertising are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting

The most represented industries which are working in Programmatic Advertising are Marketing Services, IT, Software and Services, Other, Media and Entertainment, Electronics and Electrical engineering

ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.

Programmatic Advertising results by various countries

Related categories of Programmatic Advertising