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AdsHotel
Venice, Italy
B
1-10 Employees
2016
Key takeaway
AdsHotel is a dedicated ad tech platform for the hospitality industry that integrates various channels and ad types, including programmatic advertising, to enhance profitability and direct sales for hotels.
Reference
Core business
AdsHotel | Independent Hotels Dashboard for Metasearch & Programmatic
AdsHotel integrates in one easy platform Google Hotel Ads, TripAdvisor, Trivago and more, to increase Profitability and Direct Sales for your property
Performadv
Milan, Italy
B
1-10 Employees
2020
Key takeaway
The company specializes in automating the management of advertising campaigns, including programmatic advertising, through a streamlined process that involves receiving and analyzing briefs, delivering campaigns, and providing detailed reporting. Their system is customizable to meet specific client needs, ensuring dynamic optimization and effective audience targeting.
Reference
Core business
Home Page - Perform ADV
Esperienze pubblicitarie altamente personalizzate e multicanale, tra cui programmatic, search, SMS e DEM. Automatizziamo la gestione di campagne ADV attraverso: ricezione e analisi brief, delivery campagne e reportistica.
Pladway
Milan, Italy
B
1-10 Employees
2018
Key takeaway
Pladway offers a streamlined booking experience for programmatic advertising, featuring the largest programmatically bookable inventory in the Italian DOOH market and a commitment to international expansion.
Reference
Core business
Pladway - The new fullstack for DOOH
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riccardoguggiola.com
Robbio, Italy
B
1-10 Employees
2012
Key takeaway
Riccardo Guggiola is an experienced entrepreneur and consultant in data-driven advertising for digital media, with a focus on programmatic advertising. He has developed an innovative education platform that certifies skills in this area and has authored a book that explains programmatic advertising in detail.
Reference
Product
Programmatic Advertising Per Marketing People – Riccardo Guggiola
MainAd
Roseto degli Abruzzi, Italy
B
51-100 Employees
2007
Key takeaway
MainAd specializes in programmatic advertising through its proprietary conversion marketing platform, LOGICO, which utilizes customer journey data and machine learning to optimize dynamic creative ads. The company's focus on conversion and incrementality ensures that performance marketing strategies are tailored to meet specific goals, ultimately driving results on a global scale.
Reference
Core business
MainAd - Bid Less, Convert More with LOGICOMainAd | Your Main Digital Partner
Our flagship product LOGICO uses customer journey data and machine learning to optimize serving dynamic creative ads.
H-FARM Digital Marketing
Milan, Italy
B
51-100 Employees
2020
Key takeaway
The company utilizes a unique approach that combines data and creativity to intercept trends and create personalized content, optimizing results through innovative strategies and advanced technologies. Their focus on performance advertising and omnichannel strategies, including the use of AI algorithms for campaign planning, directly aligns with the principles of programmatic advertising.
Reference
Service
Performance Advertising | H-FARM Digital Marketing
We improve the return on every euro spent and look for new business opportunities. Explore our Performance Advertising services!
Nativery
Turin, Italy
B
1-10 Employees
2018
Key takeaway
Nativery specializes in native advertising, emphasizing performance and quality traffic to enhance conversions for advertisers and revenue for publishers. Their user-friendly platform allows for effective management and implementation of native ads, ensuring a seamless experience for both advertisers and publishers.
Reference
Core business
Native advertising di qualità per i business - Nativery
BRANDS UP SRL
Rome, Italy
B
1-10 Employees
2014
Key takeaway
Brands Up offers innovative tools and a transparent advertising technology platform that enhances the connection between publishers and advertisers, ultimately driving growth through effective digital advertising strategies.
Reference
Core business
Brands Up – We build tools that will change your way of caring for your advertising
HeyMatic Srl
Milan, Italy
B
1-10 Employees
2018
Key takeaway
HeyMatic utilizes a transparent bidding system that enhances the value of your inventory, allowing advertisers to invest equitably in programmatic advertising. With advanced tracking integrated into the HeyMatic library, it provides detailed insights into delivery and pageviews.
Reference
Core business
Home - HeyMatic
Opsouth.com
Italy
B
1-10 Employees
2014
Key takeaway
Opsouth.com specializes in programmatic advertising by managing digital campaigns and leveraging in-house tools for dynamic creative integration and performance analysis. Their focus on data-driven strategies enables clients to optimize their advertising efforts effectively.
Reference
Core business
Home | Opsouth
Technologies which have been searched by others and may be interesting for you:
When exploring the Programmatic Advertising industry in Italy, several key considerations emerge. First, understanding the regulatory landscape is crucial, particularly with the enforcement of GDPR, which affects data usage and consumer privacy. Companies must ensure compliance to avoid hefty fines and maintain consumer trust. The competitive landscape in Italy features both local and international players, creating a vibrant environment but also increasing competition. Opportunities abound as digital advertising grows, with an increase in mobile and video ad spending. However, challenges such as ad fraud and brand safety remain significant concerns that can impact campaign effectiveness. Additionally, the rapidly evolving technology and consumer behavior necessitate continuous adaptation and innovation in strategies. Environmental sustainability is also gaining traction, prompting advertisers to consider eco-friendly practices in their campaigns. Being aware of these dynamics will aid potential entrants in making informed decisions. Furthermore, the global relevance of the Italian market cannot be overlooked, as trends in programmatic advertising often reflect broader European movements, allowing for the sharing of best practices and collaborative opportunities across borders. Overall, a thorough understanding of these factors will be essential for anyone interested in navigating the Programmatic Advertising landscape in Italy.
Some interesting numbers and facts about your company results for Programmatic Advertising
Country with most fitting companies | Italy |
Amount of fitting manufacturers | 52 |
Amount of suitable service providers | 56 |
Average amount of employees | 1-10 |
Oldest suiting company | 2007 |
Youngest suiting company | 2020 |
Some interesting questions that has been asked about the results you have just received for Programmatic Advertising
What are related technologies to Programmatic Advertising?
Based on our calculations related technologies to Programmatic Advertising are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Which industries are mostly working on Programmatic Advertising?
The most represented industries which are working in Programmatic Advertising are Marketing Services, IT, Software and Services, Other, Media and Entertainment, Electronics and Electrical engineering
How does ensun find these Programmatic Advertising Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.