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Zeitungs Marketing Gesellschaft mbH & Co. KG
Frankfurt, Germany
A
11-50 Employees
-
Key takeaway
The ZMG/BDZV study highlights the effectiveness of newspaper advertising, particularly around Easter, suggesting that it plays a crucial role in engaging readers and delivering value for advertisers. This insight into traditional advertising methods may complement the growing interest in programmatic advertising strategies.
Reference
Service
Programmatic Advertising
Mediassociates
Danbury, United States
B
51-100 Employees
1996
Key takeaway
Mediassociates utilizes a Precision Branding approach that leverages data innovation to enhance programmatic advertising performance. Their subsidiary, eEffective, specializes in programmatic buying while maintaining a commitment to transparency and integrity in media transactions.
Reference
Service
Programmatic - Mediassociates
Programmads
Brussels, Belgium
A
11-50 Employees
-
Key takeaway
Programmads is a dedicated advertising technology reseller that offers comprehensive support for programmatic advertising, assisting clients from full-service management to self-service access. They focus on equipping agencies and brands with the necessary tools and strategies to enhance their digital marketing efforts, particularly in the complex landscape of advanced marketing and advertising technologies.
Reference
Product
Amazon Adtech - Programmads
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Programmatic Advertising LTD
London, United Kingdom
A
11-50 Employees
2018
Key takeaway
Programmatica specializes in programmatic advertising, offering innovative solutions for online marketing through efficient ad buying and selling. Their approach is designed to enhance business growth by delivering tailored, results-driven campaigns that effectively reach target audiences.
Reference
Core business
About - Programmatic Advertising Ltd - Google Partner
BidTheatre
Stockholm, Sweden
A
1-10 Employees
2012
Key takeaway
BidTheatre DSP offers a comprehensive programmatic advertising solution that enables precision targeting across various devices and formats, helping marketers effectively reach their desired audience in real time. With features like ad serving, retargeting, and data management, BidTheatre DSP ensures that digital media investments are optimized and transparent, thereby reducing waste and maximizing campaign effectiveness.
Reference
Core business
Programmatic advertising | BidTheatre Demand Side Platform
Programmatic display advertising with banner, video and native ads. Adserving, retargeting, data and creative management. Self service platform.
Quantum 11
-
51-100 Employees
2004
Key takeaway
Quantum11 is a leading programmatic advertising agency that offers comprehensive solutions for marketers, enabling them to implement customized programmatic media strategies. With expertise in audience targeting and bid-based media buying, they help clients enhance brand awareness and achieve their marketing objectives through data-driven approaches.
Reference
Core business
PROGRAMMATIC ADVERTISING, MARKETING & MEDIA BUYING
Viewspotter – Programmatic Digital Advertising Experts
Sydney, Australia
A
1-10 Employees
2016
Key takeaway
Viewspotter specializes in programmatic advertising, utilizing data to create targeted customer segments and optimize digital ad placements through auctions and direct publisher relationships. Their expertise and tools enable real-time audience targeting and effective remarketing strategies, ensuring efficient management of your digital budget for enhanced brand awareness.
Reference
Core business
Programmatic Advertising | Viewspotter
Programmatic Advertising enables automation of the digital advertising process. From bidding to placement of the ads its a highly efficient method of managing your digital budget for greater awareness. Viewspotter can help you achieve your outcomes - get started today!
New Programmatic
-
- Employees
2021
Key takeaway
NewProgrammatic is a performance marketing and media planning agency that specializes in programmatic advertising, offering solutions that prioritize brand safety, user privacy, and traffic compliance. Their expert team ensures effective media buying that drives impressive results while providing comprehensive campaign management and access to a diverse portfolio of Demand Side Platforms.
Reference
Product
NewProgrammatic — Solutions that make the performance happen
Discover the full suite of NewProgrammatic solutions. Drive incremental sales to your brand more efficiently with cookieless and brand-safe advertising.
AdUnity
London, United Kingdom
A
11-50 Employees
2014
Key takeaway
The company is transforming digital media buying and selling by fostering better relationships between publishers, advertisers, and users. They emphasize the importance of user experience in programmatic advertising and offer a range of ad formats while providing tools that help publishers earn a fair share of ad sales.
Reference
Core business
Digital Advertising Technology - AdServing Factory
SG
Cairo, Egypt
D
1-10 Employees
2019
Key takeaway
The company highlights the role of artificial intelligence and machine learning in enhancing marketing strategies, including automated customer acquisition and ad campaign optimization, which are key components of programmatic advertising. Their research summaries also provide insights into recent advancements in marketing attribution and optimization, directly relevant to programmatic advertising efforts.
Reference
Product
Programmatic Advertising – SGAIS
Technologies which have been searched by others and may be interesting for you:
Programmatic advertising refers to the use of automated technology to buy and sell online advertising space in real-time. This approach streamlines the ad purchasing process by utilizing algorithms and data analysis, enabling advertisers to target specific audiences with greater precision. By leveraging data such as user behavior, demographics, and interests, programmatic advertising allows for more efficient ad placements across various digital platforms. The technology behind programmatic advertising includes Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs), which facilitate the buying and selling of ad inventory respectively. This method not only enhances the effectiveness of ad campaigns but also provides advertisers with valuable insights into performance metrics, helping optimize strategies for better results.
Programmatic advertising automates the buying and selling of online advertising space through technology. It utilizes algorithms and real-time bidding to target specific audiences based on data-driven insights. Advertisers set parameters for their campaigns, including target demographics, interests, and behaviors, which are processed by demand-side platforms (DSPs). When a user visits a website, an auction takes place in milliseconds. The ad space is offered to multiple advertisers through supply-side platforms (SSPs), allowing the highest bidder to display their ad. This process enables more efficient ad placements, ensuring that the right ads reach the right audiences at the right time, ultimately optimizing marketing budgets and enhancing campaign effectiveness.
1. Increased Efficiency
Programmatic advertising automates the buying and selling of ad space, significantly reducing the time spent on manual processes. This efficiency allows advertisers to focus on strategy and creative aspects rather than tedious negotiations.
2. Enhanced Targeting
With advanced data analytics, programmatic advertising enables precise targeting of audiences based on behavior, demographics, and interests. This targeted approach increases the likelihood of reaching the right consumers, improving the overall return on investment.
3. Real-Time Bidding
Programmatic platforms utilize real-time bidding, allowing advertisers to bid for ad impressions on the fly. This dynamic process ensures that ads are served to the most relevant users at optimal times, maximizing engagement and conversions.
4. Data-Driven Decisions
Access to extensive data allows advertisers to make informed decisions about their campaigns. By analyzing performance metrics, advertisers can adjust their strategies in real-time for improved outcomes.
5. Cost-Effectiveness
By optimizing the ad buying process and reducing waste, programmatic advertising can lead to lower costs. Advertisers often achieve better pricing for ad spots and can allocate budgets more effectively.
1. Demand-Side Platforms (DSPs)
These platforms allow advertisers to purchase ad space in real-time across multiple ad exchanges. DSPs enable advertisers to manage multiple campaigns efficiently by utilizing data to optimize ad placements and targeting.
2. Supply-Side Platforms (SSPs)
SSPs help publishers manage their inventory and maximize revenue by connecting them to various ad exchanges. These platforms facilitate the selling of ad space to the highest bidder in a programmatic auction environment.
3. Ad Exchanges
Ad exchanges serve as marketplaces where advertisers and publishers can buy and sell ad inventory. They facilitate the real-time bidding process, ensuring that ads are delivered to the right audience at the right time.
4. Data Management Platforms (DMPs)
DMPs collect, analyze, and organize data from various sources to create audience segments. This data-driven approach allows advertisers to target specific demographics and improve the effectiveness of their campaigns.
5. Real-Time Bidding (RTB)
RTB is a key feature of programmatic advertising that allows advertisers to bid on ad impressions in real-time. This process ensures that ads are served to the most relevant users based on their online behavior and preferences.
Businesses can measure the success of programmatic advertising campaigns through various metrics that provide insights into performance. Key performance indicators (KPIs) such as click-through rate (CTR) indicate how effectively ads engage the audience, while conversion rate assesses the percentage of users who take desired actions, such as making a purchase or signing up for a newsletter. Additionally, return on ad spend (ROAS) evaluates the revenue generated for every dollar spent on advertising. Tracking impressions and engagement rates further helps gauge the overall reach and impact of the campaigns. Utilizing these metrics allows businesses to optimize their strategies and improve future programmatic advertising efforts.
Some interesting numbers and facts about your company results for Programmatic Advertising
| Country with most fitting companies | Germany |
| Amount of fitting manufacturers | 3596 |
| Amount of suitable service providers | 5501 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1996 |
| Youngest suiting company | 2021 |
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Some interesting questions that has been asked about the results you have just received for Programmatic Advertising
What are related technologies to Programmatic Advertising?
Based on our calculations related technologies to Programmatic Advertising are Education, Engineering Services, IT & Technology Services, Healthcare Services, Consulting
Which industries are mostly working on Programmatic Advertising?
The most represented industries which are working in Programmatic Advertising are Marketing Services, IT, Software and Services, Other, Media and Entertainment, Consulting
How does ensun find these Programmatic Advertising Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
