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New York, United States
11-50 Employees
2016
Radar is connecting the digital and physical worlds with location infrastructure for every product and service. Radar is the global leader in scalable, secure, and reliable location infrastructure. See what Radar’s location and geofencing solutions can do for your business. The company was founded in 2016 by Nick Patrick and Coby Berman, two former Foursquare colleagues with a decade of experience building and selling location-based products and services. Track pickups, deliveries, fleets, and workers with live ETAs and flexible tracking options. With this latest platform release, Radar has solidified their position as the premier all-in-one location platform.”. We power mission-critical use cases for enterprises and fast-growing startups worldwide.
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Location-based marketing
... Location-based marketing solutions | ...
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AllMapData - Solutions
... Location-based marketing and ...
Orlando, United States
1-10 Employees
2021
The CENTRICIA team is a pleasure to work with and has become a true asset to our research site. We are more than just your agency, we are your strategic partner ensuring successful results for your brand and services.
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Hyper-personalized location based marketing campaigns
... Hyper-personalized location based marketing ...
Tampa, United States
1-10 Employees
2012
Jim is a certified Online Marketing Professional and Google Ads Certified Partner as well as a licensed Drone Pilot. Jimmy is the past Chair and Life Director of Florida Sales and Marketing Council and a past President and Life Director of the Tampa Bay Builders Sales and Marketing Council. Carrie is a savvy and creative Graphic Designer with over nine years of experience working in the marketing and advertising industry. RealReach Marketing is a full-service digital marketing agency with one simple goal: To help our clients grow their business. With over 20 years of experience behind us, we work diligently to identify your specific needs and put a customized plan in place to accomplish your objectives. Deliver personalized, cost efficient ads and improve user experience by targeting consumers based on their location.
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Tampa Digital Marketing Agency, Web Design, SEO | RealReach Marketing
... Location Based Marketing ...
Dubai, United Arab Emirates
1-10 Employees
Our GeoMarketing solutions are ideal when you want to target customers over a wider geographical area. This can be anything from a street or shopping district up to a whole city. This gets immediate results and provides deeper consumer insights you need to optimize your campaigns. Sign up to receive the latest case studies, event updates, product news, and much more. Proxera offers the most complete location-based engagement solutions for mobile apps.
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Proxera - Making Marketing Personal | Digital Marketing
... Digital Proximity and Location-Based Marketing ...
Raleigh, United States
11-50 Employees
2015
We are practical and action-oriented to our core. Everyone is entrusted to act with confidence and humility—to own their ability to think critically then quickly make the right decision when needed. Working well together is the ticket to our award-winning technology and customer happiness. We believe in being open and receptive to constructive feedback, asking for a second set of eyes on the big and the little stuff, and leaving egos at the door. Not only is transparency central to how we develop our technology, it’s in the fabric of our company culture. With the creation of VISIT Local, we’ve applied our expertise in location-based marketing and analytics to deliver a unique, all-in-one results-driven geofencing marketing platform. The Business Intelligence Group named VISIT Local Product of the Year in the 2021 Sales and Marketing Technology Awards program. The award honors organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.
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Location-Based Marketing & Analytics for Brands
... Location-Based Marketing & Analytics for ...
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Location-based marketing.
... Being where your ideal customers are is the success to any marketing strategy, and location-based marketing tools will assist you in doing just that. ...
Rotterdam, Netherlands
11-50 Employees
2012
Discover the platform that delivers the most engaging messages and interactions.
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Location Based Marketing
... Location Based Marketing | ...
High Point, United States
11-50 Employees
2005
Stratagon is a strategic marketing & sales agency that builds customer-centric campaigns to power revenue growth. Strategy starts with your goals and expands with an in-depth understanding of customer challenges and how your products + services can solve them. We're absolutely impressed with Stratagon's ability to provide new and innovative solutions to our recruitment strategy. Stratagon has demonstrated their ability to cater to institutions of higher learning via the measurable outcome of growing our prospective student base by 150% over the last three years. Stratagon helped us to map out the student journey through a defined recruitment funnel as well as effective touch point strategies. We were founded in 2005 with a passion for helping companies find resourceful solutions for tough business problems – and now, you’re invited to become part of our story. We listen carefully, dig into the details, and deliver with determination. Now, we’re a forward-thinking team of experts built upon a synergy between marketing strategy, technology, and creative.
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Location-Based Marketing
... Location-based marketing uses data from past or present mobile device locations to deliver relevant content to prospects and customers. ...
Carlsbad, United States
11-50 Employees
1995
LocationSmart is the leading cloud-based Location API platform for gaming geolocation compliance and IoT asset tracking. Learn how LocationSmart helps businesses across the globe. LocationSmart offers a comprehensive, secure real-time API to enable geolocation & identity validation for Mobile Gaming Operators. LocationSmart helps businesses locate connected devices, anywhere in the world. Our trusted Location-as-a-Service platform was named 2021’s Best Cloud-based Location Services Platform by Corporate Vision Magazine. Dave Bontempo of Global Gaming Business Magazine and LocationSmart CEO, Mario Proietti, talk about LocationSmart’s history and entry into geolocation services for gambling and lottery. New Jersey is a trailblazer in terms of Mobile Gaming legislation. Businesses have deployed chatbots and text-based solutions to assist with customer service, ordering products, making payments and more.
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Top Location Based Mobile Marketing Questions: Pt. 2 of 2
... In this second installment of “Top Location Based Mobile Marketing Questions” we are diving a little deeper into specifics associated with the Short Message Service (SMS) or text messaging capabilities. ...
Technologies which have been searched by others and may be interesting for you:
Some interesting numbers and facts about the results you have just received for Location-Based Marketing
| Country with most fitting companies | United States |
| Amount of fitting manufacturers | 39 |
| Amount of suitable service providers | 43 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1995 |
| Youngest suiting company | 2021 |
Location-based marketing is a strategy that leverages the geographical location of potential customers to deliver marketing messages or offers tailored to their vicinity. This approach utilizes the GPS technology in smartphones and other devices to send promotional content directly to the user's device when they enter a predefined geographical area, known as geofencing. By tapping into real-time data, businesses can customize their advertisements, deals, and notifications based on the user's current location, thereby increasing the relevance and appeal of their offerings. The impact of location-based marketing within its field is significant, as it allows for highly targeted marketing efforts, which can lead to increased engagement rates, higher conversion rates, and ultimately, enhanced customer loyalty. This method not only benefits businesses by optimizing their marketing resources but also enhances the consumer experience by providing them with valuable information and offers that are immediately applicable and convenient. As such, location-based marketing represents a symbiotic advancement in the digital marketing landscape, empowering businesses to connect with their audience in a more personalized and efficient manner while offering consumers benefits and conveniences tailored to their specific needs and contexts.
1. Personalized Customer Experiences
Location-based marketing enables businesses to tailor their marketing efforts directly to the user's geographic location. This personalization increases engagement by offering relevant deals and information, making the marketing effort feel more customized and less intrusive.
2. Increased Customer Engagement
By targeting users within a specific location, businesses can significantly boost engagement rates. Customers are more likely to interact with content that is relevant to their current situation or environment, leading to higher conversion rates.
3. Efficient Use of Marketing Budgets
This approach allows for more efficient use of marketing budgets by focusing on areas with the highest potential return. Instead of a scattergun approach, resources are allocated to campaigns targeting users based on their location, ensuring a higher likelihood of reaching interested customers.
4. Enhanced Data Collection
Location-based marketing provides valuable insights into customer behavior and preferences based on their location data. This information can be used to further refine marketing strategies and improve overall business decisions.
1. Geolocation Accuracy
Ensure the supplier offers high-precision geolocation technologies to effectively target users based on their real-time location.
2. Data Privacy Compliance
Check for adherence to global data protection regulations like GDPR to ensure user data is handled ethically and legally.
3. Integration Capabilities
Assess the ease of integrating their technology with your existing marketing systems and platforms for seamless operation.
4. Customization Options
Look for the ability to customize campaigns and messages based on various location-based triggers to enhance personalization.
5. Reporting and Analytics
Ensure comprehensive reporting tools are available to measure the effectiveness of location-based marketing campaigns in real-time.
6. Scalability
Consider whether the supplier’s solutions can scale with your business needs, supporting larger audiences as your company grows.
7. Customer Support
Evaluate the level of customer support provided, including training, troubleshooting, and consultancy services to maximize the value of your investment.
Location-based marketing (LBM) serves as a powerful tool in the B2B sector, enabling companies to target businesses within specific geographic locations. One prevalent use case is in the event industry, where organizers leverage LBM to promote conferences, trade shows, or networking events to nearby businesses. By sending targeted messages or ads about an event happening in their vicinity, businesses can increase attendance and engagement from relevant industries. Another significant application of LBM is in the wholesale and supply chain industries. Suppliers and distributors utilize location-based technologies to identify potential business clients in their immediate area. This targeted approach allows for personalized promotions and offers, fostering relationships and improving supply chain efficiency by connecting with local businesses more effectively. In the retail and e-commerce sector, LBM is employed to enhance B2B partnerships. Retail technology providers can target retail businesses in specific areas with solutions like point-of-sale systems or inventory management tools. Tailoring promotions to the unique needs and challenges of businesses in a particular location increases the relevance and appeal of these offerings. Lastly, the service industry benefits from LBM by offering specialized services to businesses within a designated area. For instance, a commercial cleaning service can market specifically to office buildings in its service radius, ensuring a more focused and efficient outreach. Through LBM, service providers can effectively communicate their availability and unique selling propositions to nearby businesses, streamlining their marketing efforts and maximizing their local market penetration.
Location-Based Marketing (LBM) has reached a high Technology Readiness Level (TRL), specifically around TRL 8 to 9, indicating that the technology is fully mature and has been proven to work in real-world conditions. This advanced TRL is due to the integration and refinement of several key technologies, including GPS, mobile communications, and big data analytics. GPS and sophisticated geofencing technologies allow for precise targeting of customers based on their geographic location, enabling businesses to send promotional messages and alerts when potential customers are in the vicinity of their stores or competitors. Mobile communication technologies, particularly the widespread adoption of smartphones, provide the necessary platform for delivering these targeted marketing messages directly to consumers. Additionally, big data analytics plays a crucial role in processing vast amounts of location data, consumer behavior, and preferences, enabling highly personalized and contextually relevant marketing strategies. This combination of technologies supports the robust and dynamic capabilities of LBM, allowing it to operate effectively in diverse market conditions and consumer environments. The continuous improvement and integration of these underlying technologies have solidified LBM's position at a high TRL, showcasing its reliability and effectiveness in enhancing customer engagement and driving sales.
In the Short-Term, location-based marketing is set to leverage enhanced geofencing technologies, enabling businesses to engage with customers more precisely as they enter specific geographic boundaries. This phase will see a significant increase in personalized marketing efforts, where offers and advertisements are tailored in real-time based on the user's exact location. Integration with mobile payment systems will also become more seamless, facilitating instant transactions and offers based on immediate geographical context. The Mid-Term development phase will witness the integration of artificial intelligence and machine learning algorithms with location-based marketing tools. This combination will allow for predictive analytics to play a crucial role in understanding consumer behavior patterns, leading to even more targeted marketing strategies. Businesses will be able to anticipate customer needs and preferences with greater accuracy, offering personalized experiences before the customer even articulates their desire. Augmented reality (AR) will also start to have a more significant impact, offering immersive experiences that overlay digital information onto the physical world, enhancing engagement and interaction. Looking into the Long-Term, the convergence of location-based marketing with the Internet of Things (IoT) will revolutionize how businesses interact with consumers. Smart cities, equipped with interconnected devices, will offer unprecedented levels of data that can be utilized for hyper-targeted marketing strategies. Privacy-preserving technologies will become paramount as the granularity of data increases. The future will likely see a shift towards consent-based marketing, where customers have greater control over their data, leading to more meaningful and mutually beneficial interactions between businesses and consumers.
