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Longmont Business Marketing LLC
Longmont, United States
B
1-10 Employees
2010
Key takeaway
Longmont Business Marketing (LBM) offers location-based marketing services as part of its comprehensive digital marketing solutions. Their expertise helps businesses, both small and large, to effectively reach new customers through targeted strategies that enhance return on investment (ROI).
Reference
Service
Location-Based Marketing Services | Longmont Business Marketing
Proxera
Dubai, United Arab Emirates
C
1-10 Employees
-
Key takeaway
Proxera offers comprehensive location-based marketing solutions through its GeoMarketing and ProxMarketing services, enabling targeted engagement across various geographical scales, from local streets to entire cities. Their approach not only delivers immediate results but also provides valuable consumer insights to enhance campaign effectiveness.
Reference
Core business
Proxera - Making Marketing Personal | Digital Marketing
locandis
Hamburg, Germany
A
11-50 Employees
2018
Key takeaway
locandis offers a comprehensive platform for location-based marketing, enabling retailers to implement location-based couponing and indoor navigation. This technology allows customers to receive offers and navigate directly to products, enhancing their shopping experience through targeted, context-driven communication via smartphones.
Reference
Core business
locandis Location-based Marketing digitale Kundenkarte Indoor Navigation
locandis bietet führenden Marken eine Plattform für Location-based Marketing Eine kontextbezogene und dialogorientierte Kundenansprache über das Smartphone.
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Loqale
Bengaluru, India
D
1-10 Employees
2014
Key takeaway
LoQale specializes in location-based marketing through its In-location intelligence platform, enabling clients to create targeted and measurable campaigns that enhance customer engagement and relationship building. Their expertise in data analytics and real-time algorithms provides valuable insights into customer behavior, allowing for more effective marketing strategies.
Reference
Product
loqale – In-location™ Targeting
LocationSmart
Carlsbad, United States
B
11-50 Employees
1995
Key takeaway
LocationSmart is a leading cloud-based Location API platform that specializes in geolocation services, particularly for mobile gaming compliance and IoT asset tracking. Their comprehensive Location-as-a-Service platform enables businesses to utilize location-based messaging and context-aware mobile engagement effectively.
Reference
Product
Location-based Messaging | LocationSmart®
Reach Blue
Dallas, United States
B
51-100 Employees
2017
Key takeaway
Reach Blue specializes in location-based marketing, utilizing geofencing to effectively target local customers at specific locations such as buildings, events, and competitors' sites. Their approach allows for ongoing engagement with audiences who have entered designated geofenced areas.
Reference
Core business
Geofencing Marketing Agency - Reach Blue
Serve Ads up to 30 days to Customers that have passed through your Geofences. Target Customers based on their location
Radar
New York, United States
B
11-50 Employees
2016
Key takeaway
Radar is a leader in location-based marketing, offering scalable and secure geofencing solutions that can enhance engagement through contextual campaigns. Their platform enables businesses to track various activities in real-time, making it a powerful tool for driving targeted marketing efforts.
Reference
Product
Location-based marketing solutions | Radar
Drive engagement with contextual campaigns powered by Radar
AlterGeo
Stupino, Russia
C
11-50 Employees
2008
Key takeaway
AlterGeo's Hybrid Location API offers precise positioning capabilities, making it a valuable tool for location-based marketing. This solution can be utilized by advertising networks and agencies to enhance their targeting strategies.
Reference
Core business
AlterGeo - global location technology provider
Loplat
Kazan, Russia
C
1-10 Employees
2015
Key takeaway
loplat offers location-based services through its LaaS model, enabling businesses to utilize location big data for targeted online marketing campaigns. With a focus on connecting people and information through location technology, loplat positions itself as a pioneer in this field.
Reference
Core business
About - loplat - Curious about offline data from your customers?
loplat connects people and information via location technology.
Roam.ai
Amsterdam, Netherlands
A
1-10 Employees
2017
Key takeaway
The company, Roam.ai, offers a comprehensive solution for location-based marketing, helping retail brands enhance store visits and customer loyalty through geofencing. Their advanced location technology provides valuable insights and tools to improve the overall customer experience.
Reference
Product
Retail mobile location solution | Roam.ai
Learn how leading retail brands drive store visits and loyalty with geofences. Improve BOPIS, create in-store mode, and use location-based marketing.
Technologies which have been searched by others and may be interesting for you:
Location-based marketing involves targeting consumers based on their geographical location through digital channels. This strategy utilizes GPS, Wi-Fi, and mobile data to deliver tailored advertisements and promotions to users in specific areas. By leveraging location data, businesses can engage potential customers with relevant offers, enhancing the overall shopping experience and driving foot traffic to physical stores. The effectiveness of location-based marketing lies in its ability to reach customers at the right moment, often when they are nearby or actively searching for related products or services. This approach not only increases conversion rates but also fosters a more personalized interaction between brands and consumers, ultimately leading to improved customer loyalty.
Location-Based Marketing leverages geographical data to deliver targeted advertisements and content to consumers. By using technologies such as GPS, Wi-Fi, and Bluetooth, businesses can identify the real-time location of their customers. This information allows them to send personalized messages, offers, and promotions directly to users' mobile devices when they are within a specific proximity to a store or location. The effectiveness of this marketing strategy lies in its ability to engage customers at the right moment, increasing the chances of conversion. For instance, a retailer can notify nearby shoppers about a flash sale or exclusive discount, encouraging them to visit the store. By utilizing analytics, businesses can also monitor customer behavior and preferences, further refining their marketing efforts to enhance customer experience and drive sales.
1. Enhanced Targeting
Location-based marketing allows businesses to target customers based on their geographic location. This precision enables more personalized marketing efforts, ensuring that promotions and advertisements reach the right audience at the right time.
2. Increased Engagement
By delivering relevant offers and messages to consumers while they are in proximity to a business, location-based marketing significantly boosts customer engagement. This immediacy often leads to higher conversion rates, as consumers are more likely to respond to timely promotions.
3. Improved Customer Experience
This marketing approach enhances the overall customer experience by providing them with tailored content and offers that resonate with their current context. As a result, customers feel more valued and understood, fostering loyalty.
4. Cost-Effective Advertising
Location-based marketing can lead to more efficient use of marketing budgets. By focusing on local audiences, businesses can reduce wasted ad spend on irrelevant demographics, ultimately increasing the return on investment.
5. Real-Time Data Utilization
Marketers can leverage real-time data to analyze customer behavior and preferences. This insight allows for immediate adjustments to marketing strategies, ensuring they stay aligned with consumer needs and trends.
Location-Based Marketing utilizes a variety of technologies to deliver targeted advertising based on a user's geographic location. One primary technology is GPS, which allows businesses to track users' locations through their mobile devices, enabling precise targeting. Another important technology is Bluetooth beacons, which send notifications to nearby smartphones when users are within a specific range, enhancing engagement in physical locations. Additionally, Wi-Fi positioning helps in determining the location of users based on their connection to Wi-Fi networks, while geofencing creates virtual boundaries that trigger marketing messages when users enter or exit a designated area. These technologies work together to optimize marketing strategies and improve customer experiences.
Businesses can measure the success of location-based marketing campaigns through several key metrics.
1. Engagement Rates
Tracking how users interact with ads, promotions, or notifications can provide insights into the effectiveness of the campaign. High engagement rates indicate that the messaging resonates with the target audience.
2. Conversion Rates
Analyzing the number of users who take action, such as making a purchase or signing up for a newsletter, after interacting with location-based content is crucial. This metric directly reflects the campaign's overall impact on sales and customer acquisition.
3. Foot Traffic
Monitoring changes in foot traffic to physical store locations can indicate whether location-based marketing efforts drive customers to visit. Businesses can use mobile location data to assess these trends over time.
4. Customer Feedback
Gathering feedback from customers regarding their awareness of and reactions to location-based promotions can provide qualitative data on campaign success. Surveys and reviews can provide valuable insights.
5. Return on Investment (ROI)
Calculating the ROI for location-based marketing campaigns helps businesses understand profitability. By comparing the costs of the campaigns against the revenue generated, firms can assess financial performance effectively.
Some interesting numbers and facts about your company results for Location-Based Marketing
| Country with most fitting companies | Germany |
| Amount of fitting manufacturers | 2963 |
| Amount of suitable service providers | 5093 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1995 |
| Youngest suiting company | 2018 |
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Some interesting questions that has been asked about the results you have just received for Location-Based Marketing
What are related technologies to Location-Based Marketing?
Based on our calculations related technologies to Location-Based Marketing are Big Data, E-Health, Retail Tech, Artificial Intelligence & Machine Learning, E-Commerce
Which industries are mostly working on Location-Based Marketing?
The most represented industries which are working in Location-Based Marketing are Marketing Services, IT, Software and Services, Other, Consulting, Media and Entertainment
How does ensun find these Location-Based Marketing Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.
