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The Advertising Shop
Toowoomba, Australia
A
1-10 Employees
2020
Key takeaway
The company emphasizes the importance of a Single Customer View (CDP) for effective omnichannel marketing, highlighting their expertise in data management, segmentation, and personalization.
Reference
Service
Technical - ExactPath » Customer Engagement Agency
Cogni Craft
Sydney, Australia
A
1-10 Employees
2017
Key takeaway
CogniCraft is dedicated to providing marketing teams with a comprehensive view of their customers by simplifying customer data management. Their expertise in data integration and advanced technologies like AI and chatbots enhances sales engagements and customer retention strategies.
Reference
Core business
Cloud Data Analytics, CRM Integrations, Chatbots, AI, Machine Learning and Kubernetes Solutions for Customer Data Science Teams on Google Cloud Platform | Cogni Craft
We are here to radically simplify customer data management for marketers.
Data & Marketing
Melbourne, Australia
A
1-10 Employees
2020
Key takeaway
The company emphasizes the importance of having the right data to maximize marketing returns and execute effective strategies, highlighting their focus on integrating data solutions with marketing efforts. They offer end-to-end data and marketing solutions that combine insights, action, and optimization.
Reference
Core business
Data & Marketing
End-to-end data and marketing solutions combining intelligent insight, action and optimisation.
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Annalect Australia
Sydney, Australia
A
51-100 Employees
2010
Key takeaway
The company emphasizes its expertise in providing data-driven marketing solutions that simplify complex processes. With a background in various marketing disciplines through Omnicom, they focus on delivering effective data solutions specifically designed for marketers.
Reference
Core business
Who We Are -
...
GLOBAL DATA PTY LTD
Melbourne, Australia
A
51-100 Employees
2012
Key takeaway
The company offers comprehensive data solutions that integrate diverse consumer data sources, enabling businesses to achieve a complete view of their customers. This unified approach is essential for effective marketing strategies and enhancing customer experiences.
Reference
Core business
About Us - Global Data
Our founders and stakeholders have decades of experience working with data and understand many businesses pain points and challenges
Borough Markets
Adelaide, Australia
A
51-100 Employees
2020
Key takeaway
The company offers a comprehensive AI marketing solution that emphasizes mastering customer data to enhance acquisition and engagement. Their approach focuses on delivering a hyper-personalized customer experience through advanced technology and AI-driven programs, which aligns with the goals of a Customer Data Platform (CDP).
Reference
Core business
Brick & Mortar | Your Business Catalyst
maximising the return for customers, agencies and resellers by utilising existing client bases, finding new customers and delivering a hyper-personalised customer experience at scale.
PRIME PROSPECTS PTY. LTD.
Melbourne, Australia
A
1-10 Employees
1993
Key takeaway
The company emphasizes its expertise in data optimization solutions that can enhance customer engagement and acquisition. With a focus on turning customer data into a strategic asset, they highlight the importance of having high-quality data to generate genuine leads.
Reference
Core business
Prime Prospects
Autopilot
Sydney, Australia
A
51-100 Employees
2015
Key takeaway
Ortto is a Customer Data Platform (CDP) that unifies customer data, messaging, and analytics, enabling businesses to build personalized multi-channel journeys and enhance their marketing efforts. With a focus on continuous feature improvement and AI-driven insights, Ortto helps users understand customer behavior and optimize campaigns to drive revenue growth.
Reference
Core business
CDP, Email & Marketing Automation Platform | Ortto
Unify your customer data, messaging and analytics on a single platform.
Vero
Sydney, Australia
A
11-50 Employees
2012
Key takeaway
Vero is a Customer Engagement Platform that allows marketers to deliver personalized messages, such as push notifications and emails, by integrating with product data and SQL data warehouses. It enables the creation of highly-specific user segments and the ability to send timely messages, enhancing customer engagement and reducing reliance on engineering resources.
Reference
Core business
Marketing software for the modern data stack | Vero
Send personalized mobile push notifications and emails to your users based on what they do in your product.
CDS GLOBAL PTY LTD
Sydney, Australia
A
11-50 Employees
2004
Key takeaway
CDS Global offers powerful data solutions that leverage customer, transactional, and demographic data to create personalized communications, making it highly relevant for those interested in Customer Data Platforms (CDPs). Their commitment to technological advancement ensures exceptional service levels and effective audience targeting for their clients.
Reference
Product
Data Solutions | CDS Global
Effectively target your audience with powerful solutions that use customer, transactional and demographic data to create personalised communications.
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When exploring the Customer Data Platform (CDP) industry in Australia, several key considerations are essential. First, understanding the regulatory landscape is crucial, particularly with the Australian Privacy Principles (APPs) under the Privacy Act 1988, which governs data handling and user consent. Companies must ensure compliance to avoid hefty fines and maintain consumer trust. Additionally, the competitive landscape is evolving, with both local and global players vying for market share. Organizations should assess the unique value propositions that Australian CDPs offer, including integration with local data sources and tailored customer experiences. Opportunities abound as businesses increasingly seek data-driven insights for personalized marketing. The rise of digital transformation and the growing emphasis on customer-centric strategies provide fertile ground for CDP growth. However, challenges persist, including data silos within organizations and the need for seamless integration with existing systems. Environmental considerations are also gaining traction, with a focus on sustainable data practices and energy-efficient technologies. Overall, while the Australian CDP market presents significant potential, thorough research into compliance, competition, and operational challenges is vital for success in this dynamic industry.
Some interesting numbers and facts about your company results for Customer Data Platform (CDP)
| Country with most fitting companies | Australia |
| Amount of fitting manufacturers | 330 |
| Amount of suitable service providers | 428 |
| Average amount of employees | 11-50 |
| Oldest suiting company | 1993 |
| Youngest suiting company | 2020 |
Some interesting questions that has been asked about the results you have just received for Customer Data Platform (CDP)
What are related technologies to Customer Data Platform (CDP)?
Based on our calculations related technologies to Customer Data Platform (CDP) are Big Data, E-Health, Retail Tech, Artificial Intelligence & Machine Learning, E-Commerce
Which industries are mostly working on Customer Data Platform (CDP)?
The most represented industries which are working in Customer Data Platform (CDP) are IT, Software and Services, Marketing Services, Other, Consulting, Telecommunications
How does ensun find these Customer Data Platform (CDP) Companies?
ensun uses an advanced search and ranking system capable of sifting through millions of companies and hundreds of millions of products and services to identify suitable matches. This is achieved by leveraging cutting-edge technologies, including Artificial Intelligence.